Brand Manager

We are looking for a Brand Manager who would relish the opportunity to own and deliver key innovation to market, from ideation to shelf, from day 1 of joining the team. International growth is a key part of the brand strategy, of which the Brand Manager plays a vital role as the PROPER and Eat Real international lead ensuring we set up to win in key markets.

The Person: We are looking for a highly driven and organised Brand Manager, who thrives in a fast paced environment, who has a curiosity and passion for developing brands using strong consumer insight and creative flair. An in-depth experience of delivering innovation is essential for this role, with an expectation of being able to demonstrate having taken NPD from concept stage to product launch. You will bring FMCG experience, alongside strong analytical & commercial acumen ensuring all innovation is driving positive financial growth to the brand. You will have fantastic communication & leadership skills and the ability to collaborate with a cross-functional team (including directly with the Senior Leadership Team) to make the right decisions for business growth. This is a hands‑on role, requiring someone who thrives in a self‑starter environment you will be a real multi-tasker, highly organised, someone who thinks and suggests rather than always asks, and transforms ideas into action, knowing that “if it’s going to happen, it’s down to me.”

The Role: The focus of the Brand Manager is to work closely with both the PROPER and Eat Real Marketing Managers to deliver key innovation projects to market, within 6 months of starting in role. You will be pivotal in shaping the 12 – 18‑month innovation pipeline ensuring the proposition is anchored in consumer insight you have untapped. You will be joining a brand team of 4, reporting to the Marketing Manager, working closely alongside our existing brand team, in‑house creative studio team and product development team to drive sustainable growth across the UK and key international markets. You will also be the international lead for PROPER & Eat Real ensuring we have the right brand plans and portfolio to deliver rapid and sustained growth across our tier 1 markets, as well as a clear vision to grow tier 2 tier markets, realising the global vision.

Responsibilities:

• Lead key innovation projects for our ‘next big thing’ launches from idea to launch. You will lead a cross‑functional team across category, innovation, packaging, commercial finance, technical and production teams. You really are the go‑to person and have complete ownership of your projects.
• Work closely with our in‑house creative team, Content Creator and Shopper Marketing Manager to deliver multichannel marketing campaigns, both ATL & BTL, for key product launches & activations throughout the year.
• Analyse and evaluate performance in‑market, across our respective portfolios and brands, recommending change or optimisation where required.
• Build strong relationships across our commercial sales team and collaborate on driving growth for both PROPER and Eat Real. Everything from building brilliant sell‑in decks, customer presentations and working closely with our Shopper Marketing Manager to execute in‑store plans.
• International Brand lead ensuring both PROPER and Eat Real are set up to win across key markets. You will be required to work closely with our international team, including distributors and retailers alike to ensure we have a portfolio fit to win in the relevant market.
• A good understanding of social media.

Requirements:

• +5 yrs FMCG marketing experience working in UK Grocery, food or drink is a plus.
• Proven track record of delivering innovation to market from concept stage to launch is critical. In this role you will have complete ownership for project delivery.
• Experience of leading cross‑functional teams, holding all stakeholders to account.
• An analytical marketeer with strong commercial acumen, good numerical literacy and experience of owning project P&Ls.
• A superb project manager, who can stick to timelines and budgets and is used to taking ownership for delivery of projects and whatever it takes to get the job done.

About PS: PROPER SNACKS is the home of PROPER and Eat Real. The UK’s fastest-growing major snacks company. We’re a diverse team of builders, thinkers, creators and makers – based in London and Nuneaton and serving snackers across Europe. Our brilliant team are united by an insatiable curiosity and driven by an entrepreneurial spirit. At PROPER SNACKS, we don’t sit still. We scale fast, dream big and back our people to make stuff happen. Our values keep us grounded: Be builder. Dream bigger. Seriously fun. Whether you’re joining us in London – where the brands are built, and big ideas take flight. Or in Nuneaton where magic happens in our factory and every bag gets made – you’ll be part of a team shaking up the snacking world.

Our Approach: PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age. Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.