At a Glance
- Tasks: Lead growth strategies and oversee paid acquisition for a fast-growing meal prep subscription.
- Company: Join Eat Ping, a dynamic D2C startup revolutionising Asian meal prep.
- Benefits: Competitive salary, equity options, and a clear path to C-suite roles.
- Other info: High-intensity role with opportunities for significant career advancement.
- Why this job: Be at the forefront of growth in a thriving company with huge potential.
- Qualifications: 3-4 years in growth roles, ready to take on leadership responsibilities.
The predicted salary is between 60000 - 80000 £ per year.
Eat Ping is a D2C Asian meal prep subscription. We went from zero to $3.1M ARR in 13 months on angel capital, hit cash flow positive in March. The mandate over the next 12-18 months is to triple to $10M ARR, without burning capital to do it.
We're hiring our first Growth Lead. This is the most senior commercial seat after the founder, with a clear path to Head of Growth in 12-18 months, and subsequently, Chief Commercial Officer after that. You'll inherit a small team and work alongside a Head of Engineering and Head of Ops, to drive all things growth related.
How we'll work together
For the first 12 months, you'll be executing on a strategy we set together. As you build the muscle and gain a nuanced understanding of the business, strategic ownership shifts to you. The role grows as you do.
What you'll own
- Paid acquisition oversight. Liaise with external agencies running our paid social and paid search. You won't be in the ad accounts day-to-day, but you'll understand paid social and paid search dynamics well enough to challenge the agency, judge their work, and direct the strategy.
- Retention and cohort economics. Own the retention curve end-to-end, cohort analysis, churn diagnostics, pause vs cancel mechanics, payment failure recovery, win-back, lifecycle.
- Content engine. Establish a regular cadence of paid content creation working with external creators. Own the creative brief, the testing framework, and the judgement calls on what gets pushed to paid, what stays organic, and what gets killed.
- Unit economics and the growth model. Own CAC, LTV, contribution margin, and the forecast. Channel-by-channel acquisition, retention curves by cohort, sensitivities.
Who you are
- 3 to 4 years in growth or commercial roles at a fast-paced consumer startup.
- Been the senior IC, player-coach, or #2 to a Head of Growth, ready for your first solo seat.
- Can calculate LTV in your head from churn and gross margin.
- Can read a cohort retention curve and tell us what the shape is telling you.
- Can hold a paid agency accountable on incrementality, not just attributed ROAS.
- Can build a growth forecast with cohort logic, not just a P&L.
- Can tell us why a piece of paid social creative works or doesn't, with specifics.
- Can run weekly 1:1s, write 30/60/90 plans.
- IB / PE / consulting backgrounds welcome if you've already made the operator transition with 18+ months at a consumer business.
Things to know upfront
- This is a high intensity role, this is not a 9 to 5 job, given the path to eventual c-suite. Expect occasional weekend pushes around launches and campaigns + a high degree of availability.
- Above-market base with meaningful equity.
- 4 days in person, we may move to a more hybrid role in the future, but for now, in office culture.
If you read all of the above and got more interested rather than less, we should talk.
Growth Lead in London employer: Eat Ping
At Eat Ping, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As our first Growth Lead, you'll have the unique opportunity to shape the future of our rapidly growing D2C Asian meal prep subscription service, with a clear path to senior leadership roles. We offer above-market compensation, meaningful equity, and a collaborative environment where your contributions directly impact our ambitious growth targets.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who are already in growth roles. A casual chat can lead to opportunities you wouldn't find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in growth strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by understanding the company’s growth metrics and challenges. Be ready to discuss how you can help them hit that $10M ARR target – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Growth Lead in London
Some tips for your application 🫡
Show Your Growth Mindset:When you're writing your application, make sure to highlight your experience in growth roles. We want to see how you've driven results in the past and how you can bring that same energy to Eat Ping. Be specific about your achievements and the impact you've made!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits our culture and can work closely with a small team. Don’t be afraid to share your passion for food and growth – it’ll help us get to know the real you!
Tailor Your Application:Make sure to customise your application for the Growth Lead role. Use the job description as a guide and align your skills and experiences with what we’re looking for. This shows us that you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it makes it easier for us to keep track of all the amazing candidates like you!
How to prepare for a job interview at Eat Ping
✨Know Your Numbers
Make sure you can confidently discuss key metrics like CAC, LTV, and contribution margins. Brush up on your cohort analysis skills and be ready to explain how you would approach retention strategies. This role is all about the numbers, so show them you can crunch them!
✨Understand the Business Model
Familiarise yourself with Eat Ping's D2C model and how it differs from traditional retail. Be prepared to discuss how you would drive growth without burning capital. Showing that you understand their unique challenges will set you apart.
✨Showcase Your Leadership Style
As you'll be inheriting a small team, it's crucial to demonstrate your leadership abilities. Prepare examples of how you've successfully led teams in the past, especially in high-pressure environments. They want to see that you can inspire and guide others.
✨Be Ready for Strategic Discussions
Since you'll be executing a strategy initially, but then taking ownership, come prepared with ideas on how to scale growth. Think about potential channels for acquisition and retention, and be ready to discuss your vision for the future of the role. They’ll appreciate your forward-thinking mindset!
