Growth Marketing Executive

Now Hiring: Growth Marketing Executive at EasyPeasy

We’re seeking a creative, data-driven and execution-focused Growth Marketing Executive to drive parent engagement at scale, deliver measurable outcomes for our partners, and support our ambition to become the leading digital and data integration partner in early years .

Overview

Role: Growth Marketing Executive

Location: Remote (UK-based), with some travel for key meetings and events

Contract: Full-ti me (permanent)

Salary: £45,000-50,000 per annum (dependent on experience)

Annual leave: 25 days, rising to 30 with length of service (plus bank holidays)

About EasyPeasy

EasyPeasy is a mission-led social enterprise committed to supporting parents, carers, and early years practitioners to give babies and young children the best possible start in life and close the gap in school readiness. We do this by providing parents with an innovative, evidence-based programme to improve the Home Learning Environment accessed via a smartphone app. Since 2017, we’ve partnered with local authorities, health systems, and the voluntary and community sector to support hundreds of thousands of families across the UK.

As part of our commercial strategy, we are investing in in-house growth marketing as a core capability to drive parent engagement at scale, deliver measurable outcomes for our partners, and support our ambition to become the leading digital and data integration partner in early years.

The Role

This is a new and high-impact role at the centre of EasyPeasy’s growth strategy. Supported by the Head of Marketing, you will be responsible for building and delivering a multi-channel, data-driven growth marketing engine that drives parent awareness, app registrations, activation, and ongoing engagement across our growing portfolio of local authority partners.

You will operate across the end-to-end growth funnel, from acquisition through to activation and retention, working closely with product, customer success, and commercial teams to ensure our marketing directly contributes to partner outcomes and revenue growth. This role goes beyond campaign delivery. You will play a key role in shaping how EasyPeasy delivers digital outreach at scale.

Key Responsibilities

Deliver EasyPeasy’s growth marketing strategy across acquisition, activation, engagement, and retention

Build and optimise a multi-channel, always-on growth engine across paid, organic, and partner-led channels

Translate local authority priorities into targeted, high-performing campaigns

Work with customer success and partner teams to support local awareness raising in council areas across the country

Ensure alignment between central campaigns and local delivery

• Develop scalable toolkits and assets for local authorities (e.g. social content, newsletters, campaigns)

Plan, launch and optimise paid social campaigns to drive scalable parent acquisition

Manage audience targeting, budget allocation, and performance optimisation

Run continuous A/B testing across creatives, messaging, and formats

Build and manage retargeting and remarketing funnels

Develop and execute an SEO and answer engine optimisation (AEO/GEO) strategy

Identify high-intent parenting topics and create content that captures demand

Develop blogs, landing pages, and content assets

Improve website performance and conversion through ongoing optimisation

Contribute to new product-led growth initiatives such as referrals

Track, analyse and report on key growth metrics (CPA, conversion rates, retention, engagement)

Share insights to inform decision-making and optimisation

Run structured experimentation cycles to continuously improve performance

Use data to demonstrate impact and value to internal and external stakeholders

Develop and test strategies to increase ongoing engagement and retention

Person Specification

4+ years' experience in growth marketing, performance marketing, or digital acquisition

Strong hands-on experience with paid social advertising (Meta essential)

Hands-on experience with copy, content and creative development (e.g. Canva)

Hands-on experience with Google Ads and GA4

Experience with SEO and/or content-driven growth strategies

Proven track record of managing campaigns with clear performance metrics (CPA, conversion, ROI)

Strong analytical skills and confidence working with data to drive decisions

Experience running A/B tests and optimisation cycles

Excellent written communication and copywriting skills

Experience working in a startup, scale-up, or mission-led organisation

Experience with parenting, early years, education, or public sector audiences

Experience working with influencers or creator-led campaigns

Personal Attributes

Highly proactive and self-directed

Commercially minded, with a clear focus on outcomes and ROI

Curious and experimental, always looking to test and improve

Comfortable working across teams and influencing without formal authority

Motivated by EasyPeasy’s mission to improve outcomes for children and families

Working at EasyPeasy

At EasyPeasy, we’re committed to building an inclusive, respectful workplace where everyone can thrive. We celebrate diverse backgrounds and perspectives, and welcome applicants of all races, genders, abilities, and identities. As an equal opportunity employer, we actively encourage applications from underrepresented groups and make reasonable adjustments to support candidates throughout the hiring process. Join us in creating impactful solutions for families, together.

Please note that we are unable to offer visa sponsorship for this role; applicants must be legally authorisedto work in the UK.