Head of Digital Design & UX Strategy in Luton

When it comes to innovation and achievement there are few organisations with a better track record than us. Over the last 24 years, we have changed the way people travel, leading the way in the short haul airline market across the UK and Europe. With a growing fleet of over 300 aircraft, annual passenger numbers in excess of 85 million and an unparalleled network of over 1,000 routes, our aim is to make travel easy and affordable for our customers. Then it’s our people and passion which set us apart. Highly talented, forward‑thinking people with a real sense of fun. We are generation easyJet, joined together by our “Orange Spirit”.

We are seeking an experienced and strategic Digital Design Chapter Lead to act as the custodian of easyJet’s end‑to‑end digital design integrity across web and mobile platforms. This role governs the digital experience from a design and user‑experience perspective. While Digital Product leadership defines product vision, roadmap and commercial priorities, this role ensures that those strategies are realised through intuitive, coherent, accessible and distinctive customer experiences.

You will own and evolve easyJet’s UX and design strategy, establishing the standards, principles and systems that govern how our digital products look, feel and function. You will lead the ongoing optimisation, implementation and adaptation of that strategy across channels, ensuring experience quality, consistency and performance at scale. This is a functional leadership role, responsible for experience excellence, craft governance and capability building across UX, UI and research disciplines.

What You’ll Be Doing

• Act as the custodian of easyJet’s digital experience from a UX and design perspective, governing standards and practices to ensure coherence, usability, accessibility and brand integrity across all digital touchpoints.
• Own and evolve easyJet’s cross‑channel UX and design strategy, including experience principles, interaction standards and design governance.
• Lead and scale the UX, UI and UX Research function, including internal teams and external partners, with accountability for quality, consistency and value delivered.
• Establish and maintain the design system and research frameworks that underpin scalable and efficient delivery.
• Ensure product strategies are translated into intuitive, user‑centred experiences through strong partnership with Digital Product and Technology teams.
• Provide design leadership and governance across experimentation and optimisation initiatives, ensuring CRO activity aligns with agreed UX principles, standards and experience strategy.
• Define and implement effective tooling, processes and ways of working to maximise efficiency and impact.
• Accountable for improving usability, accessibility, engagement and conversion performance through design excellence.
• Build strong, trusted relationships across Product, Technology, Brand, Analytics, Customer and Commercial stakeholders to align experience execution with broader business objectives.

What You’ll Bring To The Team

• Significant experience (8+ years) leading multidisciplinary UX, UI and Research teams in the definition and delivery of digital product design across new and existing propositions.
• Proven experience defining, governing and evolving digital experience strategy at scale.
• Deep expertise in user‑centred design principles within Lean and Agile delivery environments.
• Strong experience leading co‑creation, research and experimentation programmes to inform and validate design decisions.
• Demonstrated ability to build, lead and develop high‑performing teams, providing clear context, coaching and ways of working.
• Strong stakeholder leadership across Product, Technology, Brand and Commercial functions.
• Experience managing external suppliers and partners, including briefing, governance and delivery oversight.
• Extensive background in UX and UI design across complex digital ecosystems.
• Proven track record operating effectively in fast‑paced, transformation‑led digital environments.
• Strong understanding of modern design systems, tooling and prototyping practices.
• Solid understanding of modern front‑end architectures and technologies (e.g., HTML/CSS, React, Flutter) to shape feasible design solutions and partner effectively with engineering.
• Proficiency across industry‑standard design and collaboration tools (e.g. Figma, Storybook, prototyping and research platforms).
• Ability to operate across multiple products and initiatives while maintaining experience coherence and quality.

What We Can Offer You

• Competitive base salary.
• Up to 20% bonus.
• 25 days holiday.
• BAYE, SAYE & Performance share schemes.
• 7% pension.
• Life Assurance.
• Flexible benefits package (Work Away) enabling you to work abroad for up to 30 working days per year.
• Excellent staff travel benefits.

Business Area: Information Technology (IT)

Primary Location: United Kingdom – London – Luton Airport

Organisation: Information Technology (IT)

Schedule: Full‑time