CRO Manager

CRO Manager | Luton (Hybrid Working) | Full Time, Permanent

easyJet is Europe’s leading airline, renowned for its exceptional route network connecting Europe\’s primary airports, competitive fares, and friendly service. With innovation at its core, easyJet has transformed the aviation landscape over the past 25 years, leading the industry in digital, web, engineering, and operational advancements to make travel easier and more affordable. The airline proudly held the title of Britain’s Most Admired Company in the transport sector for two consecutive years, 2019 and 2020.

The Digital Product Team, a segment of the Customer & Marketing Team, is pivotal in managing easyJet’s primary digital customer touchpoints. We are tasked with the upkeep and innovation of our website and award-winning mobile apps, striving to deliver a superior customer experience while surpassing business objectives. Our team is known for its lean operation, strategic focus, clear objectives, data-driven decision-making, and value-based output.

This role is vital to the digital operations at easyJet, with significant potential to impact the company’s commercial performance. The main objective is to enhance the conversion rate of easyJet’s digital platforms, including easyJet.com, the easyJet App, and the easyJet Holidays website. This role involves leading the CRO team, comprising developers, UX designers, and analysts, and collaborating extensively with the Digital, Commercial, Proposition, and Marketing teams to pinpoint and seize improvement opportunities.

What you\’ll be doing:

• Develop and manage a dynamic Conversion Rate Optimisation (CRO) Roadmap across all user experience funnels and digital channels of easyJet and easyJet Holidays.
• Collaborate with various internal teams to identify and implement the most effective strategies to enhance key performance indicators (KPIs).
• Take charge of the entire testing process, from backlog management and requirement scoping to test execution and analysis, ensuring that digital developments are informed by empirical data.
• Foster and promote a culture of testing and continuous improvement within the digital experience realm of easyJet.
• Maintain a systematic database to capture and make accessible all learnings and knowledge from CRO activities.

What you\’ll bring to the team

• Minimum of five years’ experience in leading a CRO team or working within UX in a commercially focused eCommerce environment.
• Proficiency with various MVT, A/B testing, and analytics tools such as Optimizely.
• Strong understanding of user tracking tools and technologies, HTML, JavaScript, and Agile development processes.
• Exceptional interpersonal and communication skills, with a demonstrated ability to influence and build productive relationships.
• Highly analytical and numerate with proven decision-making skills.

What we can offer you

• Competitive base salary with up to a 20% bonus.
• 25 days holiday plus bank holidays.
• Participation in BAYE, SAYE, and Performance share schemes.
• 7% pension contribution and life assurance.
• A flexible benefits package and excellent staff travel benefits.

This role offers the opportunity to significantly influence the digital trajectory of one of Europe’s leading airlines. If you are driven by data, motivated by results, and skilled in digital optimisation, we would love to hear from you.

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