At a Glance
- Tasks: Lead and develop a cutting-edge experimentation strategy to drive digital growth and customer value.
- Company: Join easyJet, Europe's leading airline known for innovation and excellent service.
- Benefits: Enjoy up to 30% bonus, 25 days holiday, and flexible work options.
- Other info: Be part of a collaborative team with excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic environment while shaping the future of travel.
- Qualifications: Proven experience in experimentation within high-traffic digital environments and strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe's primary airports, with great value fares and friendly service. Innovation is in easyJet’s DNA – since launching over 30 years ago, easyJet changed the way people fly to the present day where the airline leads the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for its passengers.
We have an exciting new opportunity for an experienced and strategic Experimentation Lead to develop and lead a multidisciplinary experimentation function, including dedicated development, design and analytics leads, building scalable capability that drives sustainable growth rather than isolated test outcomes. The role will also contribute to defining the easyJet experimentation strategy, leverage new technologies, AI and automation to ensure we can scale our experimentation execution efficiently and continuously deliver incremental value.
The Digital Product Team sits in the Digital function within the Customer & Marketing Team. We own a critical part of the easyJet customer journey as we look after the primary digital customer touchpoints. We maintain and innovate our website and our award-winning mobile app to deliver best in class customer experience, all while delivering and exceeding on business objectives.
This critical role is responsible for building and scaling a product-led, data-driven experimentation capability across easyJet’s digital ecosystem, including easyjet.com, native mobile apps and easyJet Holidays. As we evolve our platforms, this role will ensure experimentation is embedded within the product development lifecycle and engineering architecture, enabling teams to deliver measurable customer and commercial value through structured test-and-learn practices.
What you’ll be doing:
- Define and lead a product-led experimentation strategy aligned to digital growth, customer value and commercial objectives.
- Embed experimentation within the product lifecycle, ensuring hypotheses are driven by clear customer problems and business opportunities.
- Partner with the digital merchandising teams across flights and holidays to both execute high value trading focussed experiments and enable increased experimentation self-service and automation.
- Lead, coach and develop a multidisciplinary experimentation team including Experimentation Developers, Designers and Data Analysts.
- Ensure experimentation efforts are prioritised based on expected value, impact and strategic alignment.
- Partner with Product and Engineering to embed experimentation within the evolving React and native app architecture to enable scalable and efficient testing.
- Establish scalable, in-code and server-side experimentation approaches to increase capability and reduce reliance on front-end tools.
- Ensure learnings are synthesised into actionable product improvements and platform capability enhancements.
- Build reporting frameworks that focus on value delivered, anchored around KPIs including conversion, ancillary attachment, revenue, margin impact, and more.
- Create durable feedback loops to validate sustained performance uplift and long-term impact.
- Design and implement a scalable operating model that enables product squads to independently run high-quality experiments.
- Define the future organisation design and capability roadmap for experimentation as the function scales.
- Create succession and capability development plans across technical and analytical disciplines.
- Manage dedicated partner resources to augment in-house team capacity, ensuring quality consistency and flexibility is maintained.
What you’ll bring to the team:
- Significant experience leading experimentation or CRO functions within complex, high-traffic digital eCommerce environments.
- Proven track record of scaling experimentation beyond tactical A/B testing into embedded product capability.
- Experience working within modern front-end frameworks such as React or similar SPA architectures.
- Strong understanding of server-side experimentation, feature flags and experimentation platform design.
- Experience implementing experimentation across native mobile apps.
- Strong statistical knowledge and experience designing and analysing robust experiments.
- Demonstrable commercial acumen with experience delivering measurable revenue impact.
- Experience designing scalable experimentation operating models across multiple squads.
- Experience building and leading high-performing teams.
- Strong stakeholder management and influencing skills across Product, Engineering, Commercial and Marketing.
- Extensive experience leading experimentation teams and processes.
- Flexibility to work in a cross-functional, matrixed environment where multiple priorities need to be managed.
What we can offer you:
- Up to 30% bonus.
- 25 days holiday.
- BAYE, SAYE & Performance share schemes.
- Life Assurance.
- Flexible benefits package (Work Away) enabling you to work abroad for up to 30 working days per year.
- Excellent staff travel benefits.
Senior Experimentation Manager employer: easyJet Airline Company PLC
At easyJet, we pride ourselves on being a forward-thinking employer that champions innovation and collaboration. As a Senior Experimentation Manager, you'll thrive in a dynamic work culture that values data-driven decision making and offers ample opportunities for professional growth within the digital landscape of one of Europe's leading airlines. With competitive benefits including a generous bonus structure, flexible working options, and exceptional staff travel perks, easyJet is committed to fostering an environment where you can make a meaningful impact while enjoying a rewarding career.
Contact Details:
easyJet Airline Company PLC Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Experimentation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with easyJet employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching easyJet's latest innovations and how they align with your skills. Show them you’re not just another candidate; you’re someone who gets their mission and can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in experimentation and digital environments can help easyJet scale their capabilities. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the easyJet team.
We think you need these skills to ace Senior Experimentation Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Experimentation Manager role. Highlight your relevant experience in leading experimentation functions and how it aligns with easyJet's goals. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. Use metrics to demonstrate how your work has driven measurable revenue impact or improved customer experiences. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits well with our culture at easyJet, so don’t be afraid to show us who you are and what makes you passionate about experimentation and innovation.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company there!
How to prepare for a job interview at easyJet Airline Company PLC
✨Know Your Experimentation Stuff
Make sure you brush up on your knowledge of experimentation and CRO functions. Be ready to discuss your experience with A/B testing, server-side experimentation, and how you've scaled these practices in previous roles. easyJet is looking for someone who can embed experimentation into their product lifecycle, so be prepared to share specific examples.
✨Understand easyJet's Digital Landscape
Familiarise yourself with easyJet’s digital platforms, including their website and mobile app. Think about how you can contribute to enhancing the customer journey through experimentation. Showing that you understand their current challenges and opportunities will set you apart from other candidates.
✨Showcase Your Leadership Skills
As a Senior Experimentation Manager, you'll need to lead a multidisciplinary team. Be ready to talk about your leadership style and how you've successfully coached and developed teams in the past. Highlight any experience you have in managing cross-functional teams and how you’ve influenced stakeholders across different departments.
✨Prepare for Data-Driven Discussions
Since this role is heavily focused on data-driven decision making, come prepared with examples of how you've used data to drive experimentation outcomes. Discuss your statistical knowledge and how you've designed and analysed experiments to deliver measurable revenue impact. This will demonstrate your ability to align experimentation with business objectives.
