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- Tasks: Lead and optimise eCommerce performance for easyJet's digital sales channels.
- Company: Join easyJet, a leading low-cost airline with a vibrant culture.
- Benefits: Enjoy competitive bonuses, staff travel perks, and flexible working options.
- Why this job: Make a real impact on digital retailing in the travel industry.
- Qualifications: Proven leadership in eCommerce and strong analytical skills required.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
We are easyJet – a FTSE-100 listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy.
What we’re looking for:
- Significant experience in trading-focused digital and e-commerce roles
- Enjoy leading high-performing, data-driven digital teams and driving commercial results
- Can be in our fantastic Luton head office 3 x per week
The Team:
You’ll be a key leader in our digital function, working alongside talented colleagues in Product, Software Engineering, Platform Delivery and Data. Together, we drive digital sales and performance across easyJet’s website and mobile app channels, collaborating closely with commercial, marketing and IT teams.
The Role:
As Head of eCommerce Performance, you’ll be the ‘shopkeeper’ for our key digital sales channels, owning and optimising trading growth metrics for bookings, traffic, and conversion. You’ll define and lead our digital merchandising model, organic visibility strategy (SEO, AEO, GEO), and metasearch channel performance. You’ll collaborate with stakeholders across the business, especially airline and holidays trading teams and group marketing, to deliver best-in-class digital retailing and data-driven decision making.
- Lead and develop the Merchandising, Organic Visibility, and Metasearch teams
- Drive maximum flight and holidays sales through website and app channels across UK and European markets
- Own and optimise digital trading approaches in partnership with commercial and marketing teams
- Work with Digital Product Teams to deliver new merchandising tools, tracking, and CRO testing backlogs
- Champion data-driven decision making and changes across all digital roadmaps
- Support agile trading and business performance squads with merchandising and analytics resources
- Maintain and grow organic visibility and bookings through effective SEO, GEO, and AEO practices
- Lead key metasearch commercial relationships and drive optimal performance
Requirements of the Role:
- Significant leadership experience in trading-focused digital/e-commerce roles
- Commercial and entrepreneurial mind-set with strong results focus
- Proven ability to grow and lead high-performing, data-driven digital teams in fast-paced environments
- Highly numerical, data-driven, and technically minded
- Experience balancing multiple stakeholders and trading needs
- Strong understanding of digital analytics platforms (e.g. Google Analytics), CMS platforms (e.g. Sitecore, Contentful)
- Deep knowledge of SEO, GEO, and AEO principles for organic visibility
- Awareness of metasearch vertical and optimisation strategies
- Experience with data visualisation tools (e.g. Tableau, Google Looker Studio, Looker, Thoughtspot)
- Clear communicator, confident with senior stakeholders, able to simplify complex concepts
- Understanding of CRO, testing, data science, and machine learning principles
- Senior relationship management skills and ability to influence at a senior level
- High impact individual, able to lead discussions and negotiations with key channel organisations across Europe
Desirable:
- Knowledge or experience of working across European markets
- Experience in senior data, digital, or performance leadership roles within e-commerce, travel, leisure, retail, or other complex, fast-moving environments
What you’ll get in return:
- Up to 30% maximum bonus
- PMI
- 7% pension contributions
- Excellent staff travel benefits
- 25 days of annual leave + bank holidays
- Annual credit towards an easyJet holiday
- Various flexible benefits and extras
This full-time role will be based in Luton and will be 40 hours per week. We support hybrid working and we spend 60% of our time per month in the office.
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, please contact us at ma.recruitment@easyjet.com.
Head of eCommerce Performance in Luton employer: easyJet Airline Company PLC
Contact Detail:
easyJet Airline Company PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of eCommerce Performance in Luton
✨Tip Number 1
Network like a pro! Reach out to your connections in the eCommerce space, especially those who might have insights into easyJet. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for the interview by diving deep into easyJet’s digital strategies. Familiarise yourself with their website and app performance metrics. Show us you know what makes them tick and how you can contribute to their success!
✨Tip Number 3
Don’t just wait for job openings; be proactive! Keep an eye on our website for new roles and apply as soon as they pop up. The early bird catches the worm, right?
✨Tip Number 4
Showcase your data-driven mindset! Prepare examples of how you've used analytics to drive results in previous roles. We love candidates who can back up their claims with solid data!
We think you need these skills to ace Head of eCommerce Performance in Luton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Head of eCommerce Performance role. Highlight your leadership in digital and e-commerce, and don’t forget to sprinkle in some data-driven achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about easyJet and how your experience aligns with our mission. Keep it engaging and personal – we want to get to know the real you!
Showcase Your Data Skills: Since this role is all about driving performance through data, make sure to highlight your experience with digital analytics platforms and any successful projects where you’ve used data to make impactful decisions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at easyJet Airline Company PLC
✨Know Your Numbers
As the Head of eCommerce Performance, you'll need to demonstrate your strong numerical and data-driven mindset. Brush up on key metrics related to digital sales, traffic, and conversion rates. Be ready to discuss how you've used data analytics tools like Google Analytics or Tableau to drive performance in previous roles.
✨Showcase Your Leadership Skills
This role requires significant leadership experience, so be prepared to share specific examples of how you've led high-performing teams in fast-paced environments. Highlight your ability to balance multiple stakeholders and drive results through collaboration with commercial and marketing teams.
✨Understand SEO and Metasearch
Since you'll be owning the organic visibility strategy, make sure you can talk confidently about SEO, GEO, and AEO principles. Prepare to discuss any successful strategies you've implemented in the past and how they contributed to increased bookings and visibility.
✨Communicate Clearly
You'll be working with senior stakeholders, so it's crucial to simplify complex concepts. Practice explaining your ideas clearly and concisely. Think about how you can convey your vision for digital merchandising and trading growth in a way that resonates with different audiences.
