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- Tasks: Lead the marketing strategy for easyJet's ancillary products and drive revenue growth.
- Company: Join easyJet, a leading low-cost airline connecting millions across Europe.
- Benefits: Enjoy up to 20% bonus, 25 days holiday, and excellent staff travel perks.
- Why this job: Make a real impact in a dynamic team while shaping customer experiences.
- Qualifications: 7+ years in marketing with strong digital and e-commerce experience required.
- Other info: Hybrid working model with a focus on inclusivity and diverse backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
We are easyJet – a FTSE-100 listed, £multi‑billion low‑cost airline that serves tens of millions of customers every single year. We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low‑cost travel easy.
Join our dynamic Marketing team, pivotal in presenting the easyJet brand promise to our customers in an inspiring and authentic way across Europe. We are committed to innovation and excellence, ensuring our customers receive the highest standards of service.
As the Ancillaries Marketing Lead, you will define and deliver the end‑to‑end marketing strategy for easyJet’s ancillary products. Your mission is to ensure ancillaries are core, compelling products that attract customers, drive repeat purchases, and unlock profitable revenue growth. You will work closely with various teams to develop a comprehensive marketing strategy that supports new and existing ancillary propositions throughout their lifecycle.
Requirements of the Role
- Proven track record of delivering revenue growth through digital, CRM, e‑commerce or multi‑channel activations
- Strong commercial acumen with experience in building business cases and evaluating performance
- Confident leader with the ability to operate in a fast‑changing environment
- Minimum 7 years working at a manager level in marketing, with a strong digital, CRM, e‑commerce or retail background
What you’ll get in return
- Up to 20% bonus
- 25 days holiday
- BAYE, SAYE & Performance share schemes
- Life Assurance
- Flexible benefits package
- Excellent staff travel benefits
This is a full‑time role. We support hybrid working and we spend time together as a team at both our Luton HQ and our agency offices in London.
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds.
Ancillaries Marketing Lead in Luton employer: easyJet Airline Company PLC
Contact Detail:
easyJet Airline Company PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ancillaries Marketing Lead in Luton
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that Ancillaries Marketing Lead role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've driven revenue growth in past roles. We want to see that strong commercial acumen in action!
✨Be Ready for the Challenge
Prepare yourself for those tricky interview questions. Think about how you can demonstrate your ability to operate in fast-changing environments. Remember, we love bold and challenging candidates!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the easyJet family.
We think you need these skills to ace Ancillaries Marketing Lead in Luton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Ancillaries Marketing Lead role. Highlight your experience in digital marketing, CRM, and e-commerce, as these are key areas for us. Use specific examples that showcase your achievements in driving revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for easyJet and how your skills align with our mission. Be bold and authentic – we love a bit of personality. Don’t forget to mention your experience in managing complex stakeholder groups!
Showcase Your Leadership Skills: As a confident leader, it’s important to demonstrate your ability to operate in fast-changing environments. Include examples of how you’ve led teams or projects successfully, especially in marketing roles. We want to see how you can inspire and drive results!
Apply Through Our Website: We encourage you to apply through our website for the best experience. It’s straightforward and ensures your application gets to the right people. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at easyJet Airline Company PLC
✨Know Your Ancillaries
Make sure you have a solid understanding of easyJet's ancillary products. Research how they fit into the overall customer experience and think about how you can enhance their appeal. Be ready to discuss specific strategies you've used in the past to drive revenue growth through similar products.
✨Showcase Your Cross-Functional Skills
Since this role involves working with various teams, prepare examples that demonstrate your ability to collaborate effectively. Think of times when you successfully managed complex stakeholder groups and how you navigated challenges to achieve common goals.
✨Demonstrate Commercial Acumen
Be prepared to discuss your experience in building business cases and evaluating performance metrics. Bring along examples of how your marketing strategies have led to measurable revenue growth, especially in digital or e-commerce settings.
✨Embrace the EasyJet Spirit
Familiarise yourself with easyJet's Promise Behaviours: Safe, Bold, Welcoming, and Challenging. Think about how these values resonate with your own work style and be ready to share how you embody them in your professional life.
