At a Glance
- Tasks: Drive easyJet's organic content strategy and optimise for search engines and AI platforms.
- Company: Join easyJet, Europe's iconic low-cost airline with a mission to make travel easy.
- Benefits: Enjoy a competitive salary, private medical insurance, and fantastic staff travel perks.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Shape how millions discover travel options while working in a dynamic digital environment.
- Qualifications: Experience in SEO and content optimisation, with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
We are easyJet – a FTSE listed, £multi-billion low-cost airline that serves tens of millions of customers every year. We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy.
The Team: You'll join the Organic Visibility team, helping drive easyJet's organic growth across flights and holidays. Working closely with specialists across content, merchandising, digital product, social and marketing, you'll play an important role in shaping how millions of customers find and engage with our products across traditional search engines and emerging AI-powered search experiences.
The Role: As Organic Content Specialist, you'll be responsible for driving and executing easyJet's pan-European organic content strategy across flights and holidays. You'll ensure our content performs brilliantly across both traditional search and evolving AI-driven discovery platforms, helping customers find the information they need in the moments that matter.
Key responsibilities include:
- Defining and delivering organic content strategies across SEO, GEO and AEO.
- Acting as a subject matter expert, sharing best practice and insight on organic content trends and opportunities.
- Creating, optimising and scaling high-quality content across text, image and video formats.
- Ensuring content is aligned to customer intent and tailored for multilingual European audiences.
- Leveraging content generation technologies, including GenAI, to unlock new growth opportunities.
- Collaborating with stakeholders across content, merchandising, digital product, social and marketing teams to deliver integrated solutions.
- Monitoring performance and identifying opportunities through analytics platforms and reporting frameworks.
- Using data and insight to continuously improve content effectiveness, organic visibility and customer engagement.
What we’re looking for:
- Experience in organic search, SEO, GEO or AEO-focused content roles.
- Strong understanding of content optimisation principles across traditional and AI-driven search.
- Experience creating and optimising content across text, image and video formats.
- Ability to use data and analytics to evaluate performance and inform decision making.
- Experience working with multilingual content and diverse European audiences.
- Excellent communication and stakeholder management skills.
- A proactive and adaptable approach, with the ability to thrive in a fast-moving digital environment.
- Confidence building relationships and influencing stakeholders at all levels.
It would be great if you also have:
- Experience within travel, leisure, e-commerce or another fast-paced customer-focused industry.
- Knowledge of CMS platforms such as Sitecore or Contentful.
- Familiarity with organic search tools such as Botify, Peerc AI, SEMrush or similar platforms.
- Understanding of CRO, experimentation, data science or machine learning principles.
- Working knowledge of Python or other coding languages.
- Experience supporting or mentoring content teams.
What you’ll get in return: Up to 20% annual bonus. Private Medical Insurance (PMI). Excellent staff travel benefits. 25 days' annual leave.
Contact Details:
easyJet Airline Company PLC Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Organic Visibility Content Specialist in London
✨Get Involved in Local Travel Events
Join local tourism fairs or travel expos in your area. These events are a treasure trove for networking, and you can often meet hiring managers from companies like easyJet Airline Company PLC who are looking for fresh talent for roles like Organic Visibility Content Specialist.
✨Showcase Your Travel Know-How
Create a travel blog or use social media to share your experiences and insights about different destinations. This can help you stand out to recruiters in the travel industry, demonstrating your passion for the sector and your ability to engage with an audience.
✨Connect with Alumni from Your School
Check out alumni groups linked to the travel and tourism sectors. Often, these connections can lead to inside info about opportunities at companies like easyJet Airline Company PLC and give you a leg up for your Organic Visibility Content Specialist application.
✨Don’t Shy Away from Cold Emails
If there's a dream company you want to join, don’t hesitate to send a friendly email to their HR or recruitment team. Express your interest in their vision and mention that you’re keen on any Organic Visibility Content Specialist openings they might have. It's a bold move, but it might just pay off!
We think you need these skills to ace Organic Visibility Content Specialist in London
Some tips for your application 🫡
Show Your Passion for Travel:In the travel and tourism industry, your love for exploration and different cultures should shine through in your application. Make sure to share personal anecdotes or experiences that highlight your enthusiasm for travel—this can really set you apart when applying for the Organic Visibility Content Specialist role at easyJet Airline Company PLC.
Highlight Your Customer Service Skills:Customer service is king in travel and tourism. When detailing your work experience, focus on situations where you provided outstanding service or resolved customer issues, as this demonstrates your ability to ensure client satisfaction. Include specific examples in your CV to show that you're ready to face the challenges of the Organic Visibility Content Specialist position at easyJet Airline Company PLC.
Keep Your CV Travel-Themed:When it comes to CV conventions in the travel industry, think of including any relevant certifications or training you've completed, like first aid or tour guiding courses. If you've travelled widely yourself, don't hesitate to mention that—it's all about showing your background fits the globetrotting vibe of easyJet Airline Company PLC.
Craft a Compelling Cover Letter:Your cover letter should not only explain why you're a great fit but also reflect your personality! Use this space to express what excites you about the travel sector and how you can contribute to easyJet Airline Company PLC's adventures. Share any unique perspectives or ideas you have to enhance the travel experience, especially as a full-time Organic Visibility Content Specialist.
How to prepare for a job interview at easyJet Airline Company PLC
✨Show Off Your Travel Knowledge
For a role in travel and tourism, it’s vital to demonstrate your knowledge of different destinations, cultures, and travel trends. Brush up on popular destinations and recent changes in travel restrictions. We suggest bringing some interesting travel stories or experiences to share—this can help you connect personally with the interviewer!
✨Prepare for Customer Scenarios
Expect to be hit with customer service scenarios during the interview. They might ask how you'd handle a challenging traveller or resolve a booking issue. Think of a few real-life examples from your experiences, even if they’re just from customer service roles. This will show that you're ready for the field and have the right mindset to tackle on-the-ground challenges!
✨Highlight Your Flexibility and Passion
In a full-time travel position, there are often irregular hours and spontaneous travel opportunities. Be sure to convey your flexibility and willingness to embrace the unpredictable nature of this industry. Let’s showcase that enthusiasm for travel and how it drives your decision-making!
✨Know the Tools of the Trade
Get familiar with travel booking systems and tools, such as Amadeus or Sabre. If you have experience using any specific software or even social media for travel promotions, bring that up! We want to show that you can hit the ground running and adapt quickly to their processes at easyJet Airline Company PLC.
