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For Companies At a Glance
- Tasks: Lead and optimise eCommerce performance for easyJet's digital sales channels.
- Company: Join easyJet, a leading low-cost airline with a vibrant culture.
- Benefits: Enjoy competitive salary, bonus potential, staff travel perks, and generous leave.
- Why this job: Make a real impact on digital retailing in the travel industry.
- Qualifications: Proven leadership in eCommerce, strong analytical skills, and digital marketing expertise.
- Other info: Dynamic role with opportunities to collaborate across teams and drive innovation.
The predicted salary is between 43200 - 72000 £ per year.
We are easyJet – a FTSE-100 listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy.
What makes us easyJet? Our Promise Behaviours - we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.
READ ON IF YOU
- Have significant experience in trading-focused digital and e-commerce roles
- Enjoy leading high-performing, data-driven digital teams and driving commercial results
- Can be in our fantastic Luton head office 3 x per week
The Team
You’ll be a key leader in our digital function, working alongside talented colleagues in Product, Software Engineering, Platform Delivery and Data. Together, we drive digital sales and performance across easyJet’s website and mobile app channels, collaborating closely with commercial, marketing and IT teams.
The Role
As Head of eCommerce Performance, you’ll be the ‘shopkeeper’ for our key digital sales channels, owning and optimising trading growth metrics for bookings, traffic, and conversion. You’ll define and lead our digital merchandising model, organic visibility strategy (SEO, AEO, GEO), and metasearch channel performance. You’ll collaborate with stakeholders across the business, especially airline and holidays trading teams and group marketing, to deliver best-in-class digital retailing and data-driven decision making.
- Lead and develop the Merchandising, Organic Visibility, and Metasearch teams
- Drive maximum flight and holidays sales through website and app channels across UK and European markets
- Own and optimise digital trading approaches in partnership with commercial and marketing teams
- Work with Digital Product Teams to deliver new merchandising tools, tracking, and CRO testing backlogs
- Champion data-driven decision making and changes across all digital roadmaps
- Support agile trading and business performance squads with merchandising and analytics resources
- Maintain and grow organic visibility and bookings through effective SEO, GEO, and AEO practices
- Lead key metasearch commercial relationships and drive optimal performance
Requirements of the Role
WHAT WE’RE LOOKING FOR
- Significant leadership experience in trading-focused digital/e-commerce roles
- Commercial and entrepreneurial mind-set with strong results focus
- Proven ability to grow and lead high-performing, data-driven digital teams in fast-paced environments
- Highly numerical, data-driven, and technically minded
- Experience balancing multiple stakeholders and trading needs
- Strong understanding of digital analytics platforms (e.g. Google Analytics), CMS platforms (e.g. Sitecore, Contentful)
- Deep knowledge of SEO, GEO, and AEO principles for organic visibility
- Awareness of metasearch vertical and optimisation strategies
- Experience with data visualisation tools (e.g. Tableau, Google Looker Studio, Looker, Thoughtspot)
- Clear communicator, confident with senior stakeholders, able to simplify complex concepts
- Understanding of CRO, testing, data science, and machine learning principles
- Senior relationship management skills and ability to influence at a senior level
- High impact individual, able to lead discussions and negotiations with key channel organisations across Europe
- Knowledge or experience of working across European markets
- Experience in senior data, digital, or performance leadership roles within e-commerce, travel, leisure, retail, or other complex, fast-moving environments
What you’ll get in return
- Up to 30% maximum bonus
- PMI
- 7% pension contributions
- Excellent staff travel benefits
- 25 days of annual leave +
Head of eCommerce Performance in London employer: easyJet Airline Company PLC
Contact Detail:
easyJet Airline Company PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of eCommerce Performance in London
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at easyJet or similar companies. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Prepare for interviews by diving deep into easyJet’s digital presence. Know their website and app inside out, and come armed with ideas on how you could boost their eCommerce performance. Show them you mean business!
✨Tip Number 3
Don’t just apply through job boards; head straight to our website! It shows you’re genuinely interested in being part of the easyJet family. Plus, it might just give you a leg up in the application process.
✨Tip Number 4
Be ready to showcase your data-driven mindset. Prepare examples of how you’ve used analytics to drive results in past roles. easyJet loves numbers, so let your achievements shine through!
We think you need these skills to ace Head of eCommerce Performance in London
Some tips for your application 🫡
Show Your Passion for eCommerce: When writing your application, let your enthusiasm for eCommerce shine through! We want to see how your experience aligns with our mission at easyJet and how you can contribute to our digital sales growth.
Be Data-Driven: Since this role is all about optimising performance, make sure to highlight your experience with data analytics. Share specific examples of how you've used data to drive results in previous roles – we love a good success story!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that match the job description. We appreciate candidates who take the extra step to connect their background with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the easyJet team!
How to prepare for a job interview at easyJet Airline Company PLC
✨Know Your Numbers
As the Head of eCommerce Performance, you'll need to demonstrate your strong numerical and data-driven mindset. Brush up on key metrics related to digital sales, traffic, and conversion rates. Be ready to discuss how you've used data analytics tools like Google Analytics or Tableau to drive results in previous roles.
✨Showcase Your Leadership Skills
This role requires significant leadership experience, so prepare examples that highlight your ability to lead high-performing teams. Think about times when you’ve successfully motivated a team or driven commercial results through effective collaboration with stakeholders. Be specific about your approach and the outcomes.
✨Understand the Digital Landscape
Familiarise yourself with easyJet's digital channels and their current performance. Research their SEO, AEO, and GEO strategies, and be prepared to discuss how you would optimise these areas. Showing that you understand the competitive landscape will impress your interviewers.
✨Communicate Clearly and Confidently
As a senior leader, clear communication is key. Practice simplifying complex concepts and articulating your thoughts confidently. Prepare to engage with senior stakeholders during the interview, demonstrating your ability to influence and negotiate effectively.
