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- Tasks: Lead and optimise eCommerce performance for easyJet's digital sales channels.
- Company: Join easyJet, a leading low-cost airline with a vibrant culture.
- Benefits: Enjoy competitive bonuses, staff travel perks, and flexible working options.
- Why this job: Make a real impact on digital retailing in the travel industry.
- Qualifications: Proven leadership in eCommerce and strong analytical skills required.
- Other info: Dynamic role with opportunities for growth in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
We are easyJet – a FTSE-100 listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy.
What makes us easyJet? Our Promise Behaviours - we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.
READ ON IF YOU:
- Have significant experience in trading-focused digital and e-commerce roles
- Enjoy leading high-performing, data-driven digital teams and driving commercial results
- Can be in our fantastic Luton head office 3 x per week
The Team:
You’ll be a key leader in our digital function, working alongside talented colleagues in Product, Software Engineering, Platform Delivery and Data. Together, we drive digital sales and performance across easyJet’s website and mobile app channels, collaborating closely with commercial, marketing and IT teams.
The Role:
As Head of eCommerce Performance, you’ll be the ‘shopkeeper’ for our key digital sales channels, owning and optimising trading growth metrics for bookings, traffic, and conversion. You’ll define and lead our digital merchandising model, organic visibility strategy (SEO, AEO, GEO), and metasearch channel performance. You’ll collaborate with stakeholders across the business, especially airline and holidays trading teams and group marketing, to deliver best-in-class digital retailing and data-driven decision making.
- Lead and develop the Merchandising, Organic Visibility, and Metasearch teams
- Drive maximum flight and holidays sales through website and app channels across UK and European markets
- Own and optimise digital trading approaches in partnership with commercial and marketing teams
- Work with Digital Product Teams to deliver new merchandising tools, tracking, and CRO testing backlogs
- Champion data-driven decision making and changes across all digital roadmaps
- Support agile trading and business performance squads with merchandising and analytics resources
- Maintain and grow organic visibility and bookings through effective SEO, GEO, and AEO practices
- Lead key metasearch commercial relationships and drive optimal performance
Requirements of the Role:
WHAT WE’RE LOOKING FOR:
- Significant leadership experience in trading-focused digital/e-commerce roles
- Commercial and entrepreneurial mind-set with strong results focus
- Proven ability to grow and lead high-performing, data-driven digital teams in fast-paced environments
- Highly numerical, data-driven, and technically minded
- Experience balancing multiple stakeholders and trading needs
- Strong understanding of digital analytics platforms (e.g. Google Analytics), CMS platforms (e.g. Sitecore, Contentful)
- Deep knowledge of SEO, GEO, and AEO principles for organic visibility
- Awareness of metasearch vertical and optimisation strategies
- Experience with data visualisation tools (e.g. Tableau, Google Looker Studio, Looker, Thoughtspot)
- Clear communicator, confident with senior stakeholders, able to simplify complex concepts
- Understanding of CRO, testing, data science, and machine learning principles
- Senior relationship management skills and ability to influence at a senior level
- High impact individual, able to lead discussions and negotiations with key channel organisations across Europe
- Knowledge or experience of working across European markets
- Experience in senior data, digital, or performance leadership roles within e-commerce, travel, leisure, retail, or other complex, fast-moving environments
What you’ll get in return:
- Up to 30% maximum bonus
- PMI
- 7% pension contributions
- Excellent staff travel benefits
- 25 days of annual leave + bank holidays
- Annual credit towards an easyJet holiday
- Various flexible benefits and extras
This full-time role will be based in Luton and will be 40 hours per week. We support hybrid working and we spend 60% of our time per month in the office.
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, please contact us at ma.recruitment@easyjet.com.
Head of eCommerce Performance employer: easyJet Airline Company PLC
Contact Detail:
easyJet Airline Company PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of eCommerce Performance
✨Tip Number 1
Network like a pro! Reach out to your connections in the eCommerce space, especially those who might have insights into easyJet. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for the interview by diving deep into easyJet’s digital strategies. Familiarise yourself with their website and app performance metrics. Show us you know your stuff and how you can drive results!
✨Tip Number 3
Don’t just wait for the job to come to you. Apply through our website and make sure to follow up. A little persistence goes a long way in showing your enthusiasm for the role!
✨Tip Number 4
Be ready to showcase your leadership skills. We want to see how you’ve built and led high-performing teams in the past. Bring examples of your data-driven decision-making to the table!
We think you need these skills to ace Head of eCommerce Performance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of eCommerce Performance role. Highlight your experience in trading-focused digital roles and any leadership positions you've held. We want to see how your skills align with our mission at easyJet!
Showcase Your Data Skills: Since this role is all about data-driven decision making, don’t forget to showcase your experience with digital analytics platforms and your understanding of SEO, AEO, and GEO principles. We love numbers, so let them shine!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for easyJet. Be bold and share specific examples of how you've driven commercial results in previous roles. We want to feel your passion for eCommerce!
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at easyJet Airline Company PLC
✨Know Your Numbers
As the Head of eCommerce Performance, you'll need to demonstrate your strong numerical and data-driven mindset. Brush up on key metrics related to digital sales, traffic, and conversion rates. Be ready to discuss how you've used data analytics tools like Google Analytics to drive performance in previous roles.
✨Showcase Your Leadership Skills
This role requires significant leadership experience, so prepare examples that highlight your ability to lead high-performing teams. Think about times when you’ve successfully managed multiple stakeholders and driven results in fast-paced environments. Share specific outcomes to illustrate your impact.
✨Understand the Digital Landscape
Familiarise yourself with SEO, AEO, and GEO principles, as well as metasearch strategies. Be prepared to discuss how you've implemented these strategies in past roles to enhance organic visibility and drive sales. Showing a deep understanding of these concepts will set you apart.
✨Communicate Clearly
As a clear communicator, you’ll need to simplify complex concepts for senior stakeholders. Practice articulating your thoughts on digital merchandising and trading growth metrics in a straightforward manner. This will help you build rapport and demonstrate your confidence during the interview.
