At a Glance
- Tasks: Lead the marketing strategy for easyJet's ancillary products and drive revenue growth.
- Company: Join easyJet, a leading low-cost airline connecting millions across Europe.
- Benefits: Enjoy a competitive salary, bonus, flexible benefits, and excellent staff travel perks.
- Other info: Hybrid working model with a commitment to inclusivity and diverse backgrounds.
- Why this job: Make a real impact in a dynamic team while shaping customer experiences.
- Qualifications: 7+ years in marketing with strong digital and e-commerce experience required.
The predicted salary is between 36000 - 60000 € per year.
We are easyJet – a FTSE-100 listed, £multi‑billion low‑cost airline that serves tens of millions of customers every single year. We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low‑cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
What makes us easyJet?
Our Promise Behaviours – we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.
Read on if you:
- Have strong experience in ancillaries, partnerships, media, retail or revenue‑driving marketing roles
- Enjoy working cross‑functionally and managing complex stakeholder groups
The Team
Join our dynamic Marketing team, pivotal in presenting the easyJet brand promise to our customers in an inspiring and authentic way across Europe. We are committed to innovation and excellence, ensuring our customers receive the highest standards of service.
The Role
As the Ancillaries Marketing Lead, you will define and deliver the end‑to‑end marketing strategy for easyJet’s ancillary products. Your mission is to ensure ancillaries are core, compelling products that attract customers, drive repeat purchases, and unlock profitable revenue growth. You will work closely with various teams to develop a comprehensive marketing strategy that supports new and existing ancillary propositions throughout their lifecycle.
Requirements of the Role
What we’re looking for:
- Proven track record of delivering revenue growth through digital, CRM, e‑commerce or multi‑channel activations
- Strong commercial acumen with experience in building business cases and evaluating performance
- Confident leader with the ability to operate in a fast‑changing environment
- Minimum 7 years working at a manager level in marketing, with a strong digital, CRM, e‑commerce or retail background
What you’ll get in return:
- Up to 20% bonus
- 25 days holiday
- BAYE, SAYE & Performance share schemes
- Life Assurance
- Flexible benefits package
- Excellent staff travel benefits
Practicalities
This is a full‑time role. We support hybrid working and we spend time together as a team at both our Luton HQ and our agency offices in London.
Reasonable Adjustments
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at ma.recruitment@easyjet.com. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.
Business Area: Customer & Marketing
Ancillaries Marketing Lead employer: easyJet Airline Company PLC
At easyJet, we pride ourselves on being a leading low-cost airline that not only connects millions of customers across Europe but also fosters a vibrant and inclusive work culture. As an Ancillaries Marketing Lead, you will benefit from a competitive salary, up to 20% bonus, and excellent staff travel perks, all while working in a dynamic environment that encourages innovation and personal growth. Join us at our Luton HQ or agency offices in London, where collaboration and creativity thrive, making easyJet an exceptional employer for those seeking meaningful and rewarding careers.
Contact Detail:
easyJet Airline Company PLC Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Ancillaries Marketing Lead
✨Network Like a Pro
Get out there and connect with people in the industry! Attend marketing events, webinars, or even casual meet-ups. The more you engage with others, the better your chances of landing that Ancillaries Marketing Lead role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in digital marketing and CRM. Share specific examples of how you've driven revenue growth in past roles – it’ll make you stand out!
✨Be Bold in Interviews
Don’t be afraid to showcase your personality during interviews. easyJet values boldness, so let your passion for marketing shine through. Prepare some thoughtful questions about their ancillary products to show you’re genuinely interested.
✨Apply Through Our Website
Make sure to apply directly through the easyJet careers page. It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest opportunities there!
We think you need these skills to ace Ancillaries Marketing Lead
Some tips for your application 🫡
Show Your Passion for Ancillaries:When you're writing your application, let your enthusiasm for ancillary products shine through! We want to see how your experience aligns with our mission to make low-cost travel easy and how you can contribute to driving revenue growth.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Ancillaries Marketing Lead role. Highlight your relevant experience in digital marketing, CRM, and e-commerce, and don’t forget to mention any successful campaigns you've led that drove revenue!
Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the easyJet family!
How to prepare for a job interview at easyJet Airline Company PLC
✨Know Your Ancillaries
Before the interview, dive deep into easyJet's ancillary products. Understand what they are, how they drive revenue, and think about innovative marketing strategies that could enhance their appeal. This will show your genuine interest and expertise in the role.
✨Showcase Your Cross-Functional Skills
Since the role involves working with various teams, prepare examples of how you've successfully collaborated across departments in the past. Highlight specific projects where you managed complex stakeholder groups to achieve a common goal.
✨Demonstrate Commercial Acumen
Be ready to discuss your experience in building business cases and evaluating performance metrics. Bring along data or case studies from your previous roles that illustrate how your marketing strategies led to revenue growth.
✨Embrace the EasyJet Spirit
Familiarise yourself with easyJet's core behaviours: Safe, Bold, Welcoming, and Challenging. Think of examples from your career that align with these values, and be prepared to share how you embody them in your work.
