Lead marketing strategy and execution for Veremark’s whistleblowing product.
Own the global marketing plan and dedicated budget for the product.
Generate demand from new clients and increase adoption among existing customers.
Plan and optimise integrated campaigns across email, paid media, organic search, webinars and events.
Adapt marketing strategies to regional markets across APAC, the Middle East and EMEA.
Collaborate with Product, Product Marketing and Sales teams to develop positioning, buyer profiles and messaging for HR, compliance, legal and risk audiences.
Manage content planning and create landing pages, guides, case studies and sales materials.
Develop keyword and paid search strategies to improve lead quality and marketing efficiency.
Organise webinars and events, manage promotions and sales follow-ups, and evaluate performance.
Build and optimise segmented email nurture campaigns and marketing automation workflows.
Work with Account Management to drive cross-selling and customer adoption.
Coordinate with regional Sales teams on campaign priorities, lead handovers and follow-ups.
Track and report on budgets, demo requests, qualified pipeline, revenue contribution and customer adoption.
Continuously test and improve marketing audiences, messaging, content, landing pages and nurture campaigns.
Job Title: Global Marketing Manager
Employer: Veremark
Job Type: Remote
Location: United Kingdom
Salary/Rate: Not Specified
UK Visa Sponsorship: Not Available
Requirements
- At least 5 years of experience in B2B marketing, demand generation or growth marketing.
- Experience in SaaS or a scale-up environment is preferred.
- Proven ability to manage integrated campaigns, budgets and measurable pipeline or revenue outcomes.
- Hands-on experience with email nurture campaigns, audience segmentation and marketing automation, preferably HubSpot.
- Strong knowledge of paid search, keyword strategy, content marketing and conversion optimisation.
- Ability to brief specialists and evaluate their performance.
- Experience managing commercially focused webinars and events with structured follow-up.
- Experience collaborating with Sales, Account Management and Product teams.
- Experience driving new customer acquisition and expanding existing accounts.
- Ability to work independently and coordinate campaigns across markets and time zones.
- Experience in APAC, the Middle East and/or EMEA is strongly preferred.
- Experience in whistleblowing, compliance, RegTech, HR technology or complex B2B sales is an advantage.
Benefits
- Remote-first work arrangement.
- Opportunity to work with a global team of approximately 200+ employees.
- Exposure to leading technology platforms in the People and Talent sector.
- Opportunity to contribute to a fast-growing company recognised in Deloitte’s Tech Fast 50 for the second consecutive year.
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UK Remote Job – Global Marketing Manager at Veremark employer: EasyInfoBlog.com LLC
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