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- Tasks: Lead digital marketing strategies to boost bookings and brand awareness.
- Company: Join easyHotel, a pioneer in affordable, smartly designed hotels.
- Benefits: Competitive salary, bonus, pension contribution, and life assurance.
- Other info: Dynamic, entrepreneurial environment with a focus on sustainability.
- Why this job: Make a real impact in the travel industry with innovative marketing.
- Qualifications: 5+ years in digital marketing, preferably in hospitality or travel.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re easyHotel, creating a new kind of affordable hotel. Our mission is to make travel more affordable with smartly designed hotels that give guests just what they need for a great night’s sleep. That means hotels that are easy to book, easy to use, and in central or well-connected locations with four‑star style beds too. We keep things simple, so guests can focus on enjoying the destination or getting on with their work.
We are currently seeking a Digital Marketing Performance Manager to join our commercial team. Reporting to the Head of E‑Commerce, you will take the lead on driving data‑driven, results‑oriented culture and methodology in our web organisation.
Key Responsibilities
- Develop and execute the end‑to‑end digital marketing strategy to drive direct bookings, revenue growth and brand awareness.
- Lead all digital marketing and acquisition activity, including Google Ads, Metasearch, Paid Social, Affiliates, Organic Search, Email and CRM.
- Own and optimise paid marketing campaigns (Search, Performance Max, Demand Gen, AI Search Max), working closely with agency partners.
- Define and oversee SEO and AEO strategies to increase organic traffic, improve rankings and grow visibility for priority search terms.
- Plan, allocate and manage the digital marketing budget, including significant paid media spend, ensuring ROI targets are consistently met.
- Monitor and analyse performance against KPIs through daily, weekly and monthly reporting using tools such as GA4, Mixpanel, Google Ads and Looker Studio.
- Communicate performance insights, results and recommendations clearly to senior stakeholders.
- Manage and challenge agency partners to ensure delivery against agreed targets and best‑practice standards.
- Identify CRO opportunities and contribute data‑driven recommendations to the website and development roadmap.
- Collaborate with the wider marketing team on content and creative assets for the website, paid media and online listings.
- Support the Head of eCommerce in shaping and implementing CRM strategy, including pre‑stay communications and loyalty initiatives.
- Ensure digital marketing activity is aligned with overall sales, revenue and commercial objectives.
- Build strong working relationships across the commercial and revenue teams to support trading plans and peak performance periods.
What We’re Looking For
- 5+ years’ experience in digital marketing within a B2C environment; experience in hospitality or travel is advantageous.
- Proven experience managing performance marketing campaigns and budgets at scale.
- Strong hands‑on knowledge of Google Ads, Meta Ads Manager, SEO, affiliates and email/CRM platforms.
- Confident using analytics and reporting tools including GA4, Mixpanel and Looker Studio.
- Highly analytical with strong commercial acumen, combined with a creative, problem‑solving mindset.
- Excellent communication and stakeholder management skills, with the ability to influence at all levels.
What’s in it for You
- An entrepreneurial working environment with opportunities to work cross‑functionally and get involved in projects.
- An employer who is committed to the sustainability agenda.
- Competitive base salary and 10% bonus.
- 8% employer pension contribution.
- Life assurance policy.
- Modern offices located in Victoria.
Digital Marketing Performance Manager in London employer: easyHotel
Contact Detail:
easyHotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Performance Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your digital marketing successes. This is your chance to demonstrate how you've driven results in previous roles, especially in areas like Google Ads and SEO.
✨Tip Number 3
Prepare for interviews by researching easyHotel and its mission. Be ready to discuss how your experience aligns with their goals, especially around driving direct bookings and revenue growth. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the easyHotel team.
We think you need these skills to ace Digital Marketing Performance Manager in London
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When you’re writing your application, let your enthusiasm for digital marketing shine through! We want to see how your experience aligns with our mission at easyHotel and how you can contribute to making travel more affordable.
Be Data-Driven: Since we’re all about results, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive marketing strategies and improve performance in your previous roles. We love a good success story!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. Show us that you understand what we’re looking for in a Digital Marketing Performance Manager.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at easyHotel!
How to prepare for a job interview at easyHotel
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially those mentioned in the job description like Google Ads and SEO. Be ready to discuss your past experiences with these platforms and how you've driven results.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've monitored KPIs and adjusted campaigns based on performance insights. This will demonstrate your analytical mindset and ability to drive a results-oriented culture.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing complex topics like budget management or campaign optimisation. Remember, you'll need to communicate effectively with senior stakeholders, so showing confidence in your communication is key.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think of examples where you've successfully collaborated in the past. Highlight your ability to build strong relationships and how that has contributed to achieving common goals.