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- Tasks: Lead digital marketing strategies to boost bookings and brand awareness.
- Company: Join easyHotel, a pioneer in affordable, smartly designed hotels.
- Benefits: Enjoy a competitive salary, bonus, pension contributions, and life assurance.
- Why this job: Make a real impact in the travel industry with innovative marketing strategies.
- Qualifications: 5+ years in digital marketing, preferably in hospitality or travel.
- Other info: Work in a dynamic environment with a focus on sustainability and cross-functional projects.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re easyHotel. And we’re creating a new kind of affordable hotel. Our mission is to make travel more affordable with smartly designed hotels that give guests just what they need for a great night’s sleep. That means hotels that are easy to book, easy to use, and in central or well-connected locations with four‑star style beds too. We keep things simple, so guests can focus on enjoying the destination or getting on with their work.
We are currently seeking a Digital Marketing Performance Manager to join our commercial team. Reporting to the Head of E‑Commerce, you will take the lead on driving data‑driven, results‑oriented culture and methodology in our web organisation.
Key Responsibilities
- Develop and execute the end‑to‑end digital marketing strategy to drive direct bookings, revenue growth and brand awareness.
- Lead all digital marketing and acquisition activity, including Google Ads, Metasearch, Paid Social, Affiliates, Organic Search, Email and CRM.
- Own and optimise paid marketing campaigns (Search, Performance Max, Demand Gen, AI Search Max), working closely with agency partners.
- Define and oversee SEO and AEO strategies to increase organic traffic, improve rankings and grow visibility for priority search terms.
- Plan, allocate and manage the digital marketing budget, including significant paid media spend, ensuring ROI targets are consistently met.
- Monitor and analyse performance against KPIs through daily, weekly and monthly reporting using tools such as GA4, Mixpanel, Google Ads and Looker Studio.
- Communicate performance insights, results and recommendations clearly to senior stakeholders.
- Manage and challenge agency partners to ensure delivery against agreed targets and best‑practice standards.
- Identify CRO opportunities and contribute data‑driven recommendations to the website and development roadmap.
- Collaborate with the wider marketing team on content and creative assets for the website, paid media and online listings.
- Support the Head of eCommerce in shaping and implementing CRM strategy, including pre‑stay communications and loyalty initiatives.
- Ensure digital marketing activity is aligned with overall sales, revenue and commercial objectives.
- Build strong working relationships across the commercial and revenue teams to support trading plans and peak performance periods.
What We’re Looking For
- 5+ years’ experience in digital marketing within a B2C environment; experience in hospitality or travel is advantageous.
- Proven experience managing performance marketing campaigns and budgets at scale.
- Strong hands‑on knowledge of Google Ads, Meta Ads Manager, SEO, affiliates and email/CRM platforms.
- Confident using analytics and reporting tools including GA4, Mixpanel and Looker Studio.
- Highly analytical with strong commercial acumen, combined with a creative, problem‑solving mindset.
- Excellent communication and stakeholder management skills, with the ability to influence at all levels.
What’s in it for You
- An entrepreneurial working environment with opportunities to work cross‑functionally and get involved in projects.
- An employer who is committed to the sustainability agenda.
- Competitive base salary and 10% bonus.
- 8% employer pension contribution.
- Life assurance policy.
- Modern offices located in Victoria.
Digital Marketing Performance Manager employer: easyHotel
Contact Detail:
easyHotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Performance Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching easyHotel and understanding their mission. Tailor your answers to show how your experience aligns with their goals, especially in driving direct bookings and revenue growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the easyHotel team.
We think you need these skills to ace Digital Marketing Performance Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Performance Manager role. Highlight your experience in digital marketing, especially in B2C environments, and showcase any relevant achievements that align with our mission at easyHotel.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about digital marketing and how you can contribute to our goals. Be sure to mention specific campaigns or strategies you've successfully implemented in the past.
Showcase Your Analytical Skills: Since we value data-driven decision-making, include examples of how you've used analytics tools like GA4 or Mixpanel to drive results. This will demonstrate your ability to monitor performance and optimise campaigns effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at easyHotel
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around Google Ads, SEO, and CRM strategies. Be ready to discuss specific campaigns you've managed and the results they achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like GA4 or Mixpanel in previous roles. Bring examples of how you've monitored KPIs and made data-driven decisions to optimise campaigns. This will demonstrate your analytical mindset and ability to drive performance.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing complex topics like budget management or performance insights. Being able to communicate effectively with senior stakeholders is crucial, so consider doing mock interviews to refine your delivery.
✨Be Ready to Discuss Collaboration
Since the role involves working closely with various teams, think of examples where you've successfully collaborated on projects. Highlight how you’ve built relationships across departments and contributed to a team’s success, as this aligns with easyHotel's culture of empowerment and teamwork.