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- Tasks: Lead digital marketing strategies and manage budgets for easyGroup's brands.
- Company: Join easyGroup, the creator of easyJet and a leader in value branding since 1994.
- Benefits: Enjoy a competitive salary with potential earnings up to £80k and opportunities for overseas travel.
- Why this job: Be part of a mission-driven company that donates profits to charity and values innovation.
- Qualifications: Bachelor's degree in digital marketing and at least three years of relevant experience required.
- Other info: This role is based in London and involves hands-on management of marketing processes.
The predicted salary is between 30000 - 42000 £ per year.
Job Title: Digital Marketing Manager permanent position full time
Employer: easyGroup Ltd
This role offers a basic salary of £50k per annum gross with an on-target earnings will take up to £80k based on a commission of the net profit achieved by the affiliate programs
easyGroup Ltd
easyGroup Ltd (easy.com) is the creator and owner of the easy® family of brands created by Stelios starting with easyJet.com since 1994. For more information see www.easyHistory.info easyGroup seeks to manage the easy brand by partnering with the right business partners in their industries. By licencing the easy name, easyGroup creates a recurring royalty income stream. The majority of easyGroup’s profits are donated to charity via the Stelios Philanthropic Foundation (Stelios.foundation).
easyGroup is looking for a hands-on in-house Digital Marketing Manager to manage the marketing spend of multiple easy Group domains to achieve a positive ROI through affiliate partnerships with a variety of business partners.
This newly created position is based at our UK head office at 168 Fulham Road, London SW10 9PR five days per week with some overseas travel
Responsibilities
• Direct report to Stelios
• Management and full responsibility for all marketing processes and tasks (inc. PPC, SEO, and others.)
• Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output
• Liaising with white label partner and technology provider powering multiple easy domains
• Ensure timely and accurate reporting to stakeholders
• Ensure all spend conforms within given budget
Requirements and skills
• Must have right to work in UK
• Bachelor\’s degree or equivalent in digital Marketing
• Minimum three years’ experience of digital marketing driving positive ROI
• Experience working with multiple domain marketing is essential
• Experience of establishing and managing affiliate partnerships
• Google qualification in PPC
• Experience in creating social media engagement
• Experience in search engine optimisation
• Excellent multitasking and project management skills
• Hands-on experience with marketing
• Strong attention to detail and good analytical skills
• Well-versed in systems for marketing and website management
easyGroup , creator and owner of the easy family of brands, Europe\'s most famous value brand | Digital Marketing Manager employer: easyGroup , creator and owner of the easy family of brands, Europe's most famous value brand
Contact Detail:
easyGroup , creator and owner of the easy family of brands, Europe's most famous value brand Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land easyGroup , creator and owner of the easy family of brands, Europe\'s most famous value brand | Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with easyGroup's brand values and history. Understanding the ethos behind the easy family of brands will help you align your marketing strategies with their mission, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with affiliate partnerships in your discussions. Since this role emphasizes managing affiliate programs, be prepared to discuss specific examples of how you've driven ROI through these partnerships.
✨Tip Number 3
Highlight your hands-on experience with PPC and SEO. Given that the role requires direct management of these processes, demonstrating your practical knowledge and past successes will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your project management skills in detail. This position requires excellent multitasking abilities, so be ready to share how you've successfully managed multiple marketing projects simultaneously.
We think you need these skills to ace easyGroup , creator and owner of the easy family of brands, Europe\'s most famous value brand | Digital Marketing Manager
Some tips for your application 🫡
Understand the Company: Familiarize yourself with easyGroup and its family of brands. Visit their website to understand their values, mission, and the specifics of the Digital Marketing Manager role.
Tailor Your CV: Highlight your relevant experience in digital marketing, especially focusing on ROI-driven strategies, affiliate partnerships, and your proficiency in PPC and SEO. Make sure your CV reflects the skills mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of easyGroup's business model. Mention specific achievements from your past roles that demonstrate your ability to drive positive ROI.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at easyGroup , creator and owner of the easy family of brands, Europe's most famous value brand
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing experiences in detail. Highlight specific campaigns you've managed, focusing on how you drove positive ROI and the strategies you employed, especially in PPC and SEO.
✨Demonstrate Your Analytical Skills
Since the role requires measuring marketing effectiveness, come equipped with examples of how you've used data to inform your decisions. Discuss KPIs you've tracked and how they influenced your marketing strategies.
✨Familiarize Yourself with easyGroup's Brands
Research easyGroup and its family of brands thoroughly. Understanding their market positioning and recent initiatives will show your genuine interest in the company and help you tailor your responses during the interview.
✨Prepare for Questions on Affiliate Partnerships
Given the emphasis on managing affiliate partnerships, be ready to discuss your experience in this area. Prepare examples of successful partnerships you've established and how they contributed to overall marketing success.
