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- Tasks: Lead marketing campaigns for exciting events and engage with industry professionals.
- Company: Join Easyfairs, a dynamic pan-European event company with a passion for community.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Why this job: Make an impact in the events industry while developing your marketing skills.
- Qualifications: Experience in B2B marketing, strong communication, and analytical skills required.
- Other info: Hybrid role with opportunities for growth in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a driven and experienced Senior Marketing Executive to join the team working on the Process Portfolio (StocExpo, Lab Innovations, CHEMUK). The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with chemical engineering and management professionals. This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind. This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.
The ideal candidate:
- Proven experience delivering marketing campaigns for events or B2B communities
- Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
- Experience with budget management
- Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms
- Methodical project manager who thrives on deadlines, detail, and continuous optimisation
- Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives
- Strong copywriting, content development, and project management skills
- Ability to work in a fast-paced, results-oriented environment
Role Responsibilities:
- Marketing Strategy & Campaign Development: Execute comprehensive marketing strategies for StocExpo, Lab Innovations and CHEMUK. Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis. Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging. Flexibility to work across multiple events across the year, adapting to different strategies, brand guidelines, and event needs.
- Digital Marketing: Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement. Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.
- Content Creation & Management: Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies. Collaborate with external agencies and freelancers as needed to produce high-quality creative content.
- Data-Driven Decision Making: Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement. Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.
- Stakeholder Management: Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations. Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience.
- Budget Management: Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.
Who are we? Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries and manage eight venues. Our passion is to bring business communities together and increase the return on investment for our customers through all-in formulas, advanced technology, and a customer-centric approach. The Easyfairs Group employs over 800 talents. We have been recognised as a leading employer and business partner globally, including notable accolades in recent years.
Benefits:
- Birthday Day off
- Flexible and hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy for professional development and upskilling
- External performance coaching services
- Employee assistance programme
- 24/7 virtual GP service
- Long service awards
- Pension with salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials
We understand that applicants may not meet every requirement. If you are excited about working with us and have most of the skills/experience we’re looking for, please apply. We are committed to fostering a diverse, equitable and inclusive environment and are proud to be an Equal Opportunity Employer.
Senior Marketing Executive Process Portfolio in Twickenham employer: Easyfairs
Contact Detail:
Easyfairs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive Process Portfolio in Twickenham
✨Tip Number 1
Get to know the company inside out! Research Easyfairs and its events like StocExpo and Lab Innovations. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising your communication skills. Think about how you can clearly explain your past marketing campaigns and how they relate to the role. Remember, clarity is key!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Senior Marketing Executive Process Portfolio in Twickenham
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your past marketing campaigns, especially those related to events or B2B communities. We want to see how you've successfully executed strategies and what impact they had!
Be Clear and Concise: Remember, clear communication is key! Use straightforward language to explain your skills and experiences. We appreciate a methodical approach, so structure your application well to make it easy for us to read.
Tailor Your Content: Make your application stand out by tailoring it to our specific needs. Reference the job description and show us how your skills align with what we're looking for in a Senior Marketing Executive. It’s all about resonating with our audience!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Easyfairs
✨Know Your Campaigns
Before the interview, dive deep into the campaigns you've executed in the past. Be ready to discuss specific examples that showcase your ability to manage the full marketing lifecycle, from concept to execution. Highlight how you tailored messaging for different audiences, especially in B2B settings.
✨Showcase Your Communication Skills
Since clear communication is key for this role, practice explaining complex marketing concepts in simple terms. Prepare to demonstrate how you've influenced cross-functional teams in previous roles and how you can effectively convey ideas to stakeholders.
✨Be Data-Driven
Brush up on your analytical skills! Be prepared to discuss how you've used metrics and KPIs to track campaign performance. Share specific instances where data-driven decisions led to successful outcomes, and show your familiarity with CRM and marketing automation tools.
✨Emphasise Your Curiosity
This role values a curious mindset, so come ready to discuss how you've actively listened to customer challenges in the past. Think of examples where your curiosity led to actionable marketing initiatives or innovative solutions that benefited your campaigns.
