Senior Marketing Executive/ Marketing Manager in Twickenham
Senior Marketing Executive/ Marketing Manager

Senior Marketing Executive/ Marketing Manager in Twickenham

Twickenham Full-Time 40000 - 50000 ÂŁ / year (est.) Home office (partial)
Easyfairs

At a Glance

  • Tasks: Drive impactful marketing initiatives for the Digital Accountancy Show and manage full campaign execution.
  • Company: Join Easyfairs, a global leader in event management with a vibrant culture.
  • Benefits: Enjoy flexible working, professional development, and fun company socials.
  • Why this job: Make a real impact in a fast-paced environment while growing your marketing skills.
  • Qualifications: 3+ years in marketing, strong communication, and analytical skills required.
  • Other info: Be part of a diverse team committed to excellence and innovation.

The predicted salary is between 40000 - 50000 ÂŁ per year.

We are looking for a driven and experienced Senior Marketing Executive or Marketing Manager to join the team working on the Digital Accountancy Show. Are you a confident marketeer who is ready to take a step up in responsibility and influence? We are seeking a candidate to drive impactful marketing initiatives to support this industry-leading event.

The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals. This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind.

This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.

The ideal candidate:

  • Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
  • Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
  • Experience with budget management
  • Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms
  • Methodical project manager who thrives on deadlines, detail, and continuous optimisation
  • Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives
  • Strong copywriting, content development, and project management skills
  • Ability to work in a fast-paced, results-oriented environment

Role Responsibilities:

  • Marketing Strategy & Campaign Development: Execute comprehensive marketing strategies for Digital Accountancy Show. Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis. Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.
  • Digital Marketing: Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement. Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.
  • Content Creation & Management: Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies. Collaborate with external agencies and freelancers as needed to produce high-quality creative content.
  • Data-Driven Decision Making: Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement. Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.
  • Stakeholder Management: Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations. Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience.
  • Budget Management: Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.

Who are we? Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world and manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 900 highly committed talents.

Benefits:

  • Birthday Day off
  • Flexible working as well as hybrid working
  • Enhanced family pay (maternity & paternity)
  • Cycle to work scheme
  • Interest free travel loans
  • Free online academy to focus on professional development and upskilling
  • Specialist external performance coach services available to all employees
  • Employee assistance programme
  • 24/7 access to our virtual GP service
  • Long service awards
  • Pension as well as offering salary sacrifice
  • Life cover
  • Group income protection
  • Fully stocked beer & wine fridge in the office
  • Regular company socials organised throughout the year

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.

Senior Marketing Executive/ Marketing Manager in Twickenham employer: Easyfairs

Easyfairs is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible hybrid working model in the vibrant location of Twickenham. With a strong commitment to fostering a diverse and inclusive work culture, employees benefit from comprehensive perks such as enhanced family pay, a free online academy for upskilling, and regular company socials, all while contributing to industry-leading events that connect business communities globally.
Easyfairs

Contact Detail:

Easyfairs Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Executive/ Marketing Manager in Twickenham

✨Tip Number 1

Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This is a great way to demonstrate your experience and creativity to potential employers.

✨Tip Number 3

Prepare for interviews by researching the company and its recent projects. Tailor your responses to highlight how your skills align with their needs, especially in driving impactful marketing initiatives.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team!

We think you need these skills to ace Senior Marketing Executive/ Marketing Manager in Twickenham

Campaign Execution
Customer Insight Translation
Clear Communication Skills
Methodical Approach
Analytical Mindset
CRM Experience
Marketing Automation Proficiency
Project Management
Copywriting Skills
Content Development
Digital Marketing (Email, Social Media, SEO/SEM, PPC)
Stakeholder Management
Budget Management
Data Analysis

Some tips for your application 🫡

Show Your Marketing Flair: When you’re crafting your application, let your marketing skills shine through! Use clear and concise language to showcase your experience with campaigns, especially those related to events or B2B communities. Remember, we love a good story, so share how you’ve made an impact in previous roles.

Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight the skills and experiences that align with our job description. Mention your analytical mindset and project management skills, and how they can help us drive impactful marketing initiatives for the Digital Accountancy Show.

Be Data-Driven: We’re all about data at StudySmarter, so make sure to include any metrics or KPIs from your past campaigns. This shows us you’re not just creative but also analytical. Share specific examples of how you’ve used data to optimise campaigns and achieve results.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at Easyfairs

✨Know Your Marketing Mix

Make sure you’re well-versed in the full marketing mix, especially how it applies to events. Brush up on your experience with digital campaigns, content creation, and audience targeting. Be ready to discuss specific examples of how you've executed successful campaigns in the past.

✨Showcase Your Analytical Skills

Prepare to talk about how you’ve used data to drive decisions in your previous roles. Bring examples of metrics or KPIs you’ve tracked and how they influenced your marketing strategies. This will demonstrate your analytical mindset and ability to optimise campaigns effectively.

✨Communicate Clearly and Confidently

Since clear communication is key for this role, practice explaining complex marketing concepts in simple terms. Think about how you can convey your ideas concisely and confidently, especially when discussing your past experiences and how they relate to the job.

✨Be Curious and Engaged

Show your curiosity by asking insightful questions about the company’s marketing strategies and challenges. This not only demonstrates your interest in the role but also aligns with the company’s value of listening to customer challenges and translating them into actionable initiatives.

Senior Marketing Executive/ Marketing Manager in Twickenham
Easyfairs
Location: Twickenham

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