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- Tasks: Drive impactful marketing initiatives for the Digital Accountancy Show and manage full campaign execution.
- Company: Join Easyfairs, a leading pan-European event company with a vibrant culture.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Why this job: Make your mark in the finance and tech industry while growing your marketing skills.
- Qualifications: 3+ years in marketing campaigns, strong communication, and analytical skills required.
- Other info: Hybrid role based in Twickenham with excellent career growth opportunities.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a driven and experienced Senior Marketing Executive to join the team working on the Digital Accountancy Show. Are you a confident marketeer who is ready to take a step up in responsibility and influence? We are seeking a Senior Marketing Executive to join our Digital Accountancy Show event team to drive impactful marketing initiatives to support this industry-leading event. The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals.
This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind. This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.
The ideal candidate:
- Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
- Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
- Experience with budget management
- Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms
- Methodical project manager who thrives on deadlines, detail, and continuous optimisation
- Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives
- Strong copywriting, content development, and project management skills
- Ability to work in a fast-paced, results-oriented environment
Role Responsibilities:
- Marketing Strategy & Campaign Development: Execute comprehensive marketing strategies for Digital Accountancy Show. Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis. Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.
- Digital Marketing: Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement. Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.
- Content Creation & Management: Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies. Collaborate with external agencies and freelancers as needed to produce high-quality creative content.
- Data-Driven Decision Making: Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement. Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.
- Stakeholder Management: Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations. Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience.
- Budget Management: Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.
Who are we? Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 800 highly committed talents. Our commitment to excellence has been recognised several times.
Benefits:
- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Senior Marketing Executive Digital Accountancy Show in Twickenham employer: Easyfairs
Contact Detail:
Easyfairs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive Digital Accountancy Show in Twickenham
✨Tip Number 1
Network like a pro! Reach out to industry professionals on LinkedIn or attend relevant events. Building connections can open doors and give you insider info about job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your answers to reflect how your experience aligns with their goals, especially in digital marketing and event management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Marketing Executive Digital Accountancy Show in Twickenham
Some tips for your application 🫡
Show Your Marketing Flair: When you’re crafting your application, let your marketing skills shine! Use clear and concise language to showcase your experience with campaigns, especially those related to events or B2B communities. Remember, we want to see how you can translate customer insights into impactful messaging.
Be Methodical and Detail-Oriented: We love a methodical approach! Make sure your application reflects your project management skills. Highlight any experience you have with managing budgets and delivering campaigns on time. This will show us that you thrive under pressure and pay attention to the details.
Get Analytical: Don’t forget to mention your analytical mindset! Share examples of how you’ve used metrics and KPIs to track campaign performance. We’re looking for someone who can make data-driven decisions, so show us how you’ve done this in the past.
Apply Through Our Website: Finally, make it easy for us to find your application by applying through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Easyfairs
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially around digital campaigns and event marketing. Be ready to discuss specific campaigns you've worked on, the strategies you used, and the results you achieved. This will show that you can hit the ground running!
✨Show Off Your Communication Skills
Since clear communication is key for this role, practice explaining complex marketing concepts in simple terms. You might be asked to describe how you would communicate a campaign idea to different stakeholders, so think about how to tailor your message for various audiences.
✨Be Data-Driven
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of metrics you've tracked and how they influenced your campaigns. This will demonstrate your analytical mindset and ability to optimise marketing efforts based on performance.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions! Inquire about the team dynamics, the challenges they face in marketing the Digital Accountancy Show, or how success is measured in this role. This shows your curiosity and genuine interest in the position.
