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- Tasks: Lead exciting marketing campaigns for major events in the Aesthetics industry.
- Company: Join Easyfairs, a dynamic company with an award-winning Aesthetics team.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Other info: Be part of a supportive team with excellent career growth opportunities.
- Why this job: Make a real impact in a growing company while honing your marketing skills.
- Qualifications: 3 years of marketing experience and a passion for creative content.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Opportunity
Are you a dynamic marketing professional with 3 years of experience looking to make a significant impact? Easyfairs has an exciting opportunity for a Senior Marketing Executive to spearhead visitor and exhibitor promotions within our award‑winning Aesthetics team.
Outline of the role
The main focus of this role is to implement our marketing campaign and deliverables for CCR and the Aesthetics Awards, including the development of relationships with exhibitors, media partners & judges, meeting targets, utilising the full marketing mix, developing content and features, and executing our full marketing campaign. The Senior Marketing Executive will also offer some support with the ACE and Aesthetics Journal campaigns.
Marketing Strategy & Campaign Development
- Execute comprehensive marketing strategies for CCR and the Aesthetics Awards.
- Manage the full marketing lifecycle, including audience targeting, content creation, event onsite delivery, and post‑campaign analysis.
- Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.
- Flexibility to work across multiple events across the year, adapting to different strategies, brand guidelines and event needs.
Digital Marketing
- Lead the development and optimisation of digital campaigns (email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations and engagement.
- Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience and lead generation.
Content Creation & Management
- Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs and case studies.
- Deliver that collateral through the full mix of channels – print, digital media, email, social and more – with intelligently‑managed segmented activity.
- Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience.
- Collaborate with external agencies and freelancers as needed to produce high‑quality creative content.
Data‑Driven Decision Making
- Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.
- Utilise CRM systems and marketing automation tools to segment, nurture and engage audiences effectively.
- Reporting and analysis post‑event.
Stakeholder Management
- Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media and industry associations.
- Be the main point of contact and lead on exhibitor‑to‑visitor marketing tools.
Additional Responsibilities
- Play a key role to ensure the smooth running of the event onsite.
- Attend external events, such as competitor and partner events.
Essential criteria
- Ambitious marketing executive with experience of the full marketing mix and the energy and drive to reach targets and succeed in a growing company.
- 3 years of experience in marketing.
- Acute attention to detail; processes, deadlines, grammar & proofreading – hold yourself to the highest standards.
- Content‑driven, an amazing copywriter who can create sparkling, benefit‑led copy.
- Confident communicator able to influence cross‑functional teams and explain complex concepts with clarity.
- Comfortable working with website, social scheduling and email management systems, and Excel, PowerPoint and Word.
- Ability to work well in a team but also comfortable working autonomously in your own area of responsibility.
- Thrives on working under pressure and has the resilience, attitude and enthusiasm to support the team through busy campaigns.
Desirable criteria
- Comfortable working with systems like WordPress, Salesforce Marketing Cloud, Sprout Social.
- Experience dealing with people at all levels, both internally within the company and in the market.
- Experience writing engaging, creative and informative copy for all key event assets, including user guides, event programmes, direct mail, newsletters, social copy, website copy, and overseeing copy written by others.
- Analytical mind able to pull the big story out of the details.
- Proactive, driving campaigns beyond assigned remit and exploring growth and development.
- Design experience, basic Canva, Adobe Express, Photoshop skills.
- Additional marketing training / qualifications.
Benefits
- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We are proud to be an Equal Opportunity Employer.
Senior Marketing Executive Aesthetics in Twickenham employer: Easyfairs
Contact Detail:
Easyfairs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive Aesthetics in Twickenham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and content. This is your chance to shine and demonstrate how you can make an impact in the role of Senior Marketing Executive.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in areas like digital marketing and stakeholder management. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that dream job!
We think you need these skills to ace Senior Marketing Executive Aesthetics in Twickenham
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 3 years of marketing experience in your application. We want to see how you've used the full marketing mix to achieve results, so don’t hold back on those achievements!
Tailor Your Content: Craft your application to reflect the specific requirements of the Senior Marketing Executive role. Use language from the job description and demonstrate how your skills align with what we’re looking for in a candidate.
Proofread Like a Pro: Attention to detail is key! Before hitting send, double-check your application for any typos or grammatical errors. We appreciate candidates who hold themselves to high standards, just like we do at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our Aesthetics team!
How to prepare for a job interview at Easyfairs
✨Know Your Marketing Mix
Make sure you’re well-versed in the full marketing mix. Brush up on your knowledge of digital campaigns, content creation, and stakeholder management. Be ready to discuss how you've successfully implemented these strategies in past roles.
✨Showcase Your Copywriting Skills
As a Senior Marketing Executive, your ability to create engaging content is crucial. Prepare examples of your best copywriting work, whether it’s promotional materials or social media posts. Highlight how your writing has driven engagement and conversions.
✨Be Data-Driven
Familiarise yourself with key metrics and KPIs relevant to marketing campaigns. Be prepared to discuss how you’ve used data to analyse campaign performance and make informed decisions. This will show that you can back up your strategies with solid evidence.
✨Build Relationships
Demonstrate your experience in building strong relationships with stakeholders. Think of specific examples where you’ve collaborated with teams or external partners to achieve marketing goals. This will highlight your communication skills and ability to influence others.