Senior Event Marketing Lead – B2B Exhibitions in Twickenham

Senior Event Marketing Lead – B2B Exhibitions in Twickenham

Twickenham Full-Time No working from home possible
Easyfairs

At a Glance

  • Tasks: Lead exciting marketing campaigns for major B2B exhibitions and shape innovative strategies.
  • Company: Join Easyfairs, a dynamic company in the heart of Twickenham.
  • Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
  • Other info: Thriving environment with a focus on creativity and innovation.
  • Why this job: Make a real impact in the events industry while leading a passionate team.
  • Qualifications: 3+ years in B2B events marketing with a collaborative and results-driven approach.

Easyfairs in Twickenham, SW London, is seeking a Marketing Manager to lead campaigns for Advanced Engineering and Southern Manufacturing & Electronics. The role is hybrid: 3 days in the office and 2 days at home.

You will shape marketing strategy, manage digital and traditional channels, content creation, analytics and CRM, and lead a small team. The ideal candidate has 3+ years in B2B events marketing and a collaborative, results-driven mindset.

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Senior Event Marketing Lead – B2B Exhibitions in Twickenham employer: Easyfairs

Easyfairs in Twickenham is an exceptional employer, offering a dynamic work culture that thrives on collaboration and innovation within the luxury packaging sector. Employees benefit from hybrid working arrangements, competitive perks, and opportunities for professional growth while engaging with prestigious brands like Dior and L'Oréal, making it a truly rewarding place to advance your career.

Easyfairs

Contact Details:

Easyfairs Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Event Marketing Lead – B2B Exhibitions in Twickenham

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Easyfairs and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Easyfairs are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Easyfairs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Easyfairs. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Senior Event Marketing Lead – B2B Exhibitions in Twickenham

Marketing Strategy
B2B Events Marketing
Digital Marketing
Traditional Marketing
Content Creation
Analytics
CRM Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Easyfairs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Easyfairs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Easyfairs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Easyfairs

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Easyfairs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Easyfairs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.