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- Tasks: Lead sales for top B2B events, driving growth and building partnerships.
- Company: Join Easyfairs, a leading pan-European event company with a vibrant culture.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Why this job: Make an impact in the events industry while leading a dynamic sales team.
- Qualifications: 5-10 years in B2B sales management, ideally in events or related sectors.
- Other info: Be part of a diverse team at a recognised 'Best Place to Work'.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Location: Twickenham, London. Hybrid - 3 days office-based, 2 days WFH
Reports to: Head of Cluster – Process Portfolio
The opportunity: Join our Process Portfolio as Head of Sales and lead the commercial growth of three market-leading B2B event brands: ChemUK, StocExpo and Lab Innovations. These events bring together key players shaping the chemical, storage/terminal and laboratory sectors – from manufacturers and service providers to innovators, regulators and industry influencers.
We are seeking a senior, hands-on commercial leader who combines strategic thinking with day-to-day selling. This player–manager role involves leading a team of around eight sales professionals and carrying your own individual sales target focused on strategic accounts and high-value opportunities.
As Head of Sales, you will:
- Own the sales strategy and delivery for the Process Portfolio, from targets and pricing to rebooking and key account development.
- Lead and coach the sales team using a consultative, data-driven approach.
- Drive new business, rebooking and sponsorship/digital revenue, building multi-year, multi-event partnerships.
- Act as a visible brand ambassador for ChemUK, StocExpo and Lab Innovations with senior decision-makers and industry bodies in the UK and internationally.
To be successful, you should have:
- At least 5–10 years of B2B sales management experience, ideally in events, media or adjacent industries (chemicals, process, storage, logistics, laboratory, industrial technology).
- Proven ability to lead sales teams while managing your own target (player–manager).
- Track record of exceeding revenue targets in a complex, multi-product/event environment.
- Strong new business development, account management and key account experience, including face-to-face selling and outbound calling.
- Strategic and tactical thinking, translating portfolio objectives into clear sales plans.
- Excellent communication, presentation and negotiation skills for engaging senior decision-makers.
- Analytical, data-driven approach to territory planning, sector coverage and pipeline management.
- Comfort with international travel.
- Fluency in English; additional languages are a plus.
- Alignment with Easyfairs’ values and interest in the sectors served by ChemUK, StocExpo and Lab Innovations.
Key responsibilities:
- Lead portfolio sales, owning revenue targets (stand sales, sponsorship, digital) and your own individual target.
- Set sales plans, critical paths, and implement rebooking strategy.
- Personally manage strategic/high-potential accounts, prospect, pitch and negotiate.
- Attend competitor events, client visits and industry gatherings.
- Lead, coach and motivate a team of eight salespeople, setting KPIs and providing ongoing training.
- Analyse sectors, identify opportunities and guide portfolio growth with marketing and event teams.
- Build long-term relationships with key exhibitors, sponsors, associations and partners, developing multi-year, multi-event partnerships.
- Ensure diligent CRM use, maintain robust pipelines and optimise sales processes through data-driven decisions.
Success in this role:
- Exceeding revenue targets and improving yield across events.
- High rebooking rates and growth in sponsorship/extra revenue.
- Motivated, high-performing sales team achieving KPIs.
- Sector expansion with new segments and country pavilions.
- Strong long-term key account relationships and multi-year partnerships.
Who are we? Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 800 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 11th in the list of the world’s leading exhibition companies. We are also a proud "Sunday Times Best Place to Work 2025"!
Benefits:
- Birthday day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don’t fit all of the requirements. If you’re excited about working for us and have most of the skills/experience we’re looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Head of Sales in Twickenham employer: Easyfairs
Contact Detail:
Easyfairs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales in Twickenham
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with key players in the chemical and laboratory sectors. The more people you know, the better your chances of landing that Head of Sales role.
✨Tip Number 2
Show off your expertise! Create a personal brand on LinkedIn by sharing insights about B2B sales strategies and trends in the events industry. This will position you as a thought leader and attract attention from recruiters.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Understand their market position and be ready to discuss how you can drive revenue growth for ChemUK, StocExpo, and Lab Innovations.
✨Tip Number 4
Don’t hesitate to apply through our website! Even if you don’t tick every box, if you’re passionate about the role and have relevant experience, we want to hear from you. Your unique perspective could be just what we need!
We think you need these skills to ace Head of Sales in Twickenham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Sales role. Highlight your B2B sales management experience and any relevant achievements in events or similar industries.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this position. Share specific examples of how you've led sales teams and exceeded targets, and show your passion for the sectors we serve.
Showcase Your Leadership Style: In your application, give us a glimpse of your leadership approach. We want to know how you motivate and coach your team, so share any relevant experiences that demonstrate your consultative and data-driven methods.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Easyfairs
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your ability to exceed revenue targets. Brush up on your past sales figures and be ready to discuss specific examples of how you've driven growth in previous roles. This will show that you not only understand the numbers but can also deliver results.
✨Showcase Your Leadership Style
Since this role involves leading a team, be prepared to talk about your leadership approach. Share examples of how you've coached and motivated sales teams in the past. Highlight any strategies you've implemented that have led to improved performance or morale within your team.
✨Be a Brand Ambassador
Familiarise yourself with ChemUK, StocExpo, and Lab Innovations. Understand their market positioning and key players. During the interview, express your enthusiasm for these brands and how you plan to represent them effectively to senior decision-makers and industry bodies.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving skills. Prepare for scenarios where you might need to develop a sales strategy or handle a challenging client situation. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
