At a Glance
- Tasks: Segment visitor data for marketing campaigns and run insightful analyses.
- Company: Join Easyfairs UK, a fast-growing events company with a vibrant culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for skill development.
- Other info: Exciting career growth potential in a supportive team.
- Why this job: Make an impact in a dynamic events environment while honing your data skills.
- Qualifications: 1-2 years of data experience and strong Excel skills required.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a Data Executive (fixed-term maternity cover) to join our central Marketing Intelligence & Technology (MIT) team at Easyfairs UK, based in Twickenham. This is an excellent opportunity for someone with 1–2 years’ experience working with data who wants to build their skills in segmentation and operational analysis in a fast‑paced events environment.
You will focus exclusively on visitor data – current, past and prospective attendees or registrants – supporting our marketing teams. The bulk of the role is segmenting visitor data for campaigns: building, maintaining and refining audience selections so that marketing can reach the right people via the right channels. Alongside this, you will run scheduled and ad hoc analysis to help marketing understand the health, completeness and contactability of their visitor databases.
This is a fixed‑term contract providing maternity cover for 13 months, with a planned start date of 24 August. The role is hybrid: typically 3 days per week in the Twickenham office and 2 days remote once probation has been successfully completed.
The central Data & Intelligence team sits within MIT and supports a portfolio of events across multiple regions. In this role, you will work closely with marketing teams, providing them with well‑structured visitor segments and clear, operational insight into their data.
- Spend most of your time on visitor data segmentation for campaigns, ensuring marketing has accurate, targeted audiences to work with.
- Run scheduled and ad hoc analysis to show the state of visitor data – how many records we have, how complete they are, and which channels can be used to contact them.
- Help marketing understand where there are gaps or opportunities in their visitor data (e.g. opt‑ins, missing contact details, under‑represented segments).
The focus is on operational data work and practical analysis, not marketing performance insight: you will be looking at the data itself and its usability for campaigns, rather than measuring how well those campaigns perform.
Key responsibilities:
- Build, maintain and refresh visitor segments (current, past and prospective attendees or registrants) for marketing campaigns.
- Turn marketing briefs into clear segmentation rules and selections, ensuring consistency and repeatability.
- Run scheduled segmentation and list refreshes so marketing always has up‑to‑date audiences.
- Carry out ad hoc segmentation requests for specific campaigns, tests or projects.
- Run scheduled reports and analyses on visitor databases, monitoring data volume, completeness and contactability across channels (e.g. email, phone, postal).
- Provide ad hoc analysis to help marketing understand their audience make‑up and contact channels.
- Use Excel (advanced) and, where possible, Alteryx and Tableau to manipulate, combine and visualise visitor data.
- Identify gaps and issues in visitor data (e.g. missing fields, low opt‑in coverage) and flag them to relevant teams.
- Support the development and maintenance of data quality dashboards or summary views focused on visitor data.
- Work with the wider Data & Intelligence team to improve visitor data standards and segmentation processes.
- Support visitor data collection and flows around events, including occasional on‑site support.
Tools you will use:
- Excel (advanced) – essential.
- Alteryx – preferred but not essential.
- Tableau – preferred but not essential.
- SQL – nice to have.
- Internal visitor databases and systems (training provided).
About you:
- Around 1–2 years’ experience in a data, segmentation, analytics, reporting or operations role (more experience welcome).
- Confident with advanced Excel (lookups, pivots, conditional logic, working with large datasets).
- Comfortable with segmentation and audience building, and interested in how visitor data is used in marketing.
- Strong attention to detail and accuracy, including when working with repetitive tasks.
- Able to manage multiple requests and deadlines, especially around busy event cycles.
- Can explain segmentation logic and findings clearly to non‑technical colleagues.
- Curious, proactive and keen to learn new tools and approaches (e.g. Alteryx, Tableau, SQL).
- Fluent in English, with strong communication and organisation skills.
- Positive, collaborative and happy working as part of a central support team for marketing.
- A data‑related background (through study or work) is ideal, but the industry you come from is not important.
Data Executive (Maternity Cover, 13 month FTC) in Twickenham employer: Easyfairs
Easyfairs UK is an exceptional employer, offering a dynamic work environment in Twickenham that fosters professional growth and collaboration. With a strong focus on employee development, the company provides opportunities to enhance your data skills while working alongside a passionate team dedicated to delivering impactful events. The hybrid work model allows for flexibility, ensuring a healthy work-life balance as you contribute to one of the fastest-growing event businesses globally.
StudySmarter Expert Advice🤫
We think this is how you could land Data Executive (Maternity Cover, 13 month FTC) in Twickenham
✨Tip Number 1
Get to know the company! Research Easyfairs UK and their events. Understanding their mission and values will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give you insider info about the role and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to data segmentation and analysis. Be ready to discuss your experience with Excel and any tools like Alteryx or Tableau, as they’re key for this role.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar!
We think you need these skills to ace Data Executive (Maternity Cover, 13 month FTC) in Twickenham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Data Executive role. Highlight your experience with data segmentation and analysis, and don’t forget to mention any tools you’ve used like Excel, Alteryx, or Tableau. We want to see how your skills match what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re excited about this role and how your background makes you a great fit. Be sure to mention your passion for data and how you can contribute to our marketing teams.
Show Off Your Data Skills:In your application, give examples of how you've worked with data in the past. Whether it’s segmenting audiences or running analyses, we want to know how you’ve made an impact. Don’t be shy about showcasing your advanced Excel skills!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you’re keen on joining our team at Easyfairs!
How to prepare for a job interview at Easyfairs
✨Know Your Data Inside Out
Make sure you brush up on your data skills, especially in Excel. Be prepared to discuss how you've used advanced functions like lookups and pivots in past roles. This will show that you can handle the visitor data segmentation tasks they'll throw your way.
✨Understand the Role's Focus
This position is all about operational data work, not marketing performance. Familiarise yourself with how to segment visitor data effectively and be ready to explain your approach to ensuring accurate audience selections for campaigns.
✨Show Your Analytical Side
Be ready to talk about any experience you have with running analyses or reports. Highlight how you've identified gaps in data or improved data quality in previous roles. This will demonstrate your proactive approach to data management.
✨Communicate Clearly
Since you'll be working closely with marketing teams, practice explaining complex data concepts in simple terms. Being able to communicate your findings clearly will set you apart and show that you're a team player who can bridge the gap between technical and non-technical colleagues.
