About the job Are you ready to shape the future of one of Europe’s leading packaging event brands? Join one of the world’s Top-20 exhibition organisers and drive the global development of our Empack brand. With around 30,000 visitors over 11 locations in Benelux, UK, Sweden, DACH, Iberia and Algeria, Empack is a global brand that brings packaging communities together on a national level. Empack is run by Easyfairs, a global event organiser running 110+ market-leading events across 16 countries and recognised 7 years in a row as one of Belgium’s Best Managed Companies by Deloitte. We’re also proud recipients of "Great Place to Work" awards across all our key markets. We are open to hiring someone based in our Brussels HQ or our UK office in Twickenham. Your mission: As Strategic Business Development Manager for Empack, you are the growth engine and global ambassador of the brand. Spanning from global brand strategy to regional execution, you’ll work with Group leadership and regional teams across Europe; you’ll keep the concept sharp and relevant, spot what holds growth back locally, and turn that into practical action plans. You represent and commercialise Empack towards key actors of the international packaging community. Key responsibilities: Own and evolve the global Empack brand strategy, keeping it aligned with market and industry developments. Track competitors and market trends and ensure that Empack stays ahead Co-create regional event strategic plans: identify what holds back growth at local events, build action plans with the teams and follow through on execution. Build a strong sector expertise and identify key themes for the content programme, top speakers and relevant industry innovation. Ensure Empack events are attractive for visitors, and share best practices on special event features such as start-up zones, AI zones or awards. Safeguard the Empack brand across all channels and represent it towards international associations, media and partners. Foster collaboration across regional teams by organising workshops and visits to competing international events. Design and drive the cross-selling strategy for international exhibitors participating in multiple Empack locations and manage key account relationships. Identify and develop new launch, M additional European languages are an asset We offer: A varied role that combines a strategic, hands-on and commercial angle with real responsibility, high visibility towards Group leadership, growth opportunities and regular mentoring
Strategic Business Development Manager employer: Easyfairs
Easyfairs is an exceptional employer that champions innovation and collaboration, making it an ideal place for professionals looking to make a significant impact in the events industry. With a vibrant work culture that encourages creativity and teamwork, employees benefit from ample growth opportunities and the chance to engage with diverse markets across Europe. The dynamic environment at Easyfairs not only fosters personal development but also allows you to be part of exciting brand strategies that shape the future of the industry.
