At a Glance
- Tasks: Drive sales and build relationships for a major US event launch in accountancy.
- Company: Join a dynamic team at Easyfairs, a leader in innovative events.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Other info: Great career growth opportunities and a supportive, inclusive work environment.
- Why this job: Be part of an exciting international launch and shape the future of finance events.
- Qualifications: 3+ years in B2B exhibitions with strong sales and relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
Hybrid - Twickenham, SW London (TW1 3QS). B2B exhibitions sales experience is a requirement for this position. Must be comfortable with travelling to the US/ working US hours as needed as this role will be working on a US event launch.
As part of the DAS team, this role will play a pivotal part in launching and growing the US edition of the Digital Accountancy Show, helping bring one of the UK’s most forward-thinking accountancy and finance technology events to a new international market. The successful candidate will be responsible for building market knowledge across the US landscape, developing relationships with key exhibitors and industry partners, and driving commercial growth through new business and account development.
Working closely with the Event Manager and wider DAS team, they will help shape the event strategy, identify emerging sectors and revenue opportunities, and contribute to creating a must‑attend event for senior finance and accountancy professionals in the US. This is an exciting opportunity for someone who wants to play a hands‑on role in scaling an ambitious international event launch.
Key Responsibilities- Develop strong market knowledge early, including key sectors, competitors, trends, and growth opportunities.
- Build and maintain long‑term, sustainable relationships with exhibitors and customers.
- Create and regularly update Sector Coverage Analysis (SCA) to identify market gaps and opportunities.
- Identify and propose new features, zones, pavilions, and commercial opportunities to support revenue growth.
- Become highly proficient in EF processes, systems, and internal ways of working.
- Deliver against sales targets, KPIs, and Critical Sales Path (CSP) objectives.
- Work collaboratively with the Event Manager to support and shape the event’s commercial strategy.
- Foster strong account relationships to encourage repeat business and account growth.
- Lead by example in sales performance, KPI achievement, and overall commercial delivery.
- Support Sales Executives where needed to help achieve team KPIs and revenue targets.
- Proactively identify and develop new exhibitor leads and business opportunities.
- Contribute ideas and input into event promotional content and exhibitor marketing initiatives.
- Produce accurate weekly sales reports, pipeline updates, and performance insights.
- Minimum 3+ years’ experience in B2B exhibitions, ideally in a senior sales executive, account management, or commercial sales role.
- Proven track record of achieving and exceeding sales targets and KPIs.
- Strong relationship‑building and account management skills.
- Commercially minded with the ability to spot growth opportunities and drive revenue.
- Excellent communication, organisation, and stakeholder management skills.
- Ability to work collaboratively within a fast‑paced event environment.
- Proactive, self‑motivated, and results driven.
- Experience working on the launch or growth of new events, brands, or international market expansions.
- Previous experience working within the US events market or with US‑based exhibitors, sponsors, or clients.
- Exposure to international B2B exhibition sales across multiple territories or regions.
- Experience selling into the accountancy, finance, SaaS, or technology sectors.
- Strong understanding of emerging technology trends, particularly within AI, automation, fintech, or digital transformation.
As the DAS portfolio continues to expand internationally, there will be strong opportunities for future career development and progression within the business. For high performers, this could include progression into more senior commercial or event leadership roles over time, supporting the continued growth of the brand across new markets and territories.
Benefits:- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Senior Sales Executive/ Sales Manager DOE employer: Easyfairs
At Easyfairs, we pride ourselves on being an exceptional employer, offering a dynamic hybrid work environment in Twickenham that fosters collaboration and innovation. Our commitment to employee growth is evident through our extensive professional development opportunities, including access to a free online academy and specialist coaching services. With a strong focus on work-life balance, competitive benefits, and a vibrant company culture that celebrates diversity and inclusivity, we empower our team members to thrive while playing a pivotal role in launching exciting international events.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Executive/ Sales Manager DOE
✨Tip Number 1
Get to know the US market inside out! Research key players, trends, and competitors in the B2B exhibitions space. This knowledge will not only help you stand out but also show your potential employer that you're ready to hit the ground running.
✨Tip Number 2
Networking is key! Attend industry events, connect with professionals on LinkedIn, and don’t be shy about reaching out to potential exhibitors or partners. Building those relationships early can give you a leg up when it comes to landing that job.
✨Tip Number 3
Showcase your sales achievements! Be prepared to discuss specific examples of how you've exceeded targets and driven revenue growth in previous roles. Numbers speak volumes, so have those stats ready to impress during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a chance to highlight your enthusiasm for the role and the company right from the start.
We think you need these skills to ace Senior Sales Executive/ Sales Manager DOE
Some tips for your application 🫡
Show Off Your B2B Experience:Make sure to highlight your B2B exhibitions sales experience in your application. We want to see how you've successfully navigated this space before, so share specific examples that demonstrate your skills and achievements.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the key responsibilities and skills mentioned in the job description. We love seeing candidates who take the time to connect their experience with what we’re looking for.
Be Proactive and Results-Driven:We’re on the lookout for self-motivated individuals. In your application, showcase instances where you’ve taken initiative and driven results. This will help us see your potential to contribute to our ambitious international event launch.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Easyfairs
✨Know Your Market
Before the interview, dive deep into the US market landscape. Familiarise yourself with key sectors, competitors, and trends that are relevant to the Digital Accountancy Show. This knowledge will not only impress your interviewers but also show that you're proactive and ready to contribute from day one.
✨Build Relationships
Since this role is all about relationship-building, think of examples from your past experiences where you've successfully developed long-term relationships with clients or exhibitors. Be prepared to discuss how you can apply these skills to foster connections in the US market.
✨Showcase Your Sales Success
Come armed with specific examples of how you've achieved and exceeded sales targets in previous roles. Use metrics and figures to back up your claims, as this will demonstrate your commercial mindset and results-driven approach, which are crucial for this position.
✨Collaborative Spirit
Highlight your ability to work collaboratively within a team. Share instances where you've supported colleagues or contributed to a team’s success, especially in fast-paced environments. This will resonate well, as the role requires close collaboration with the Event Manager and the wider DAS team.
