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- Tasks: Drive impactful marketing initiatives for the Digital Accountancy Show and manage full campaign execution.
- Company: Join Easyfairs, a global leader in event management with a vibrant culture.
- Benefits: Enjoy flexible working, professional development, and unique perks like a stocked fridge and birthday off.
- Why this job: Make a real impact in a fast-paced environment while collaborating with industry professionals.
- Qualifications: 3+ years in marketing, strong communication skills, and a curious mindset.
- Other info: Be part of a diverse team recognised as one of the best places to work!
The predicted salary is between 40000 - 50000 ÂŁ per year.
We are looking for a driven and experienced Senior Marketing Executive or Marketing Manager to join our Digital Accountancy Show event team to drive impactful marketing initiatives to support this industry-leading event. The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals.
This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind. This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.
The ideal candidate:
- Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
- Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
- Experience with budget management
- Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms
- Methodical project manager who thrives on deadlines, detail, and continuous optimisation
- Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives
- Strong copywriting, content development, and project management skills
- Ability to work in a fast-paced, results-oriented environment
Role Responsibilities:
- Marketing Strategy & Campaign Development: Execute comprehensive marketing strategies for Digital Accountancy Show. Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis. Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.
- Digital Marketing: Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement. Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.
- Content Creation & Management: Develop compelling and engaging content tailored to the event’s target audience, including promotional materials, press releases, blogs, and case studies. Collaborate with external agencies and freelancers as needed to produce high-quality creative content.
- Data-Driven Decision Making: Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement. Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.
- Stakeholder Management: Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations. Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience.
- Budget Management: Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.
Who are we? Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world and manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 900 highly committed talents.
Benefits:
- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Senior Marketing Executive/ Marketing Manager employer: Easyfairs
Contact Detail:
Easyfairs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive/ Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your skills align with their needs. Practice common interview questions and think of examples that highlight your experience in marketing campaigns.
✨Tip Number 3
Showcase your creativity! Bring a portfolio of your past marketing campaigns to interviews. This will not only demonstrate your experience but also give you a chance to discuss your thought process and results.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you on their radar as they make their decision.
We think you need these skills to ace Senior Marketing Executive/ Marketing Manager
Some tips for your application 🫡
Show Your Marketing Flair: When you’re crafting your application, let your marketing skills shine! Use clear and engaging language to showcase your experience and how it aligns with the role. Remember, we love a confident communicator!
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your relevant experience in delivering marketing campaigns, especially in events or B2B communities. We want to see how you can drive impactful initiatives for our Digital Accountancy Show!
Be Data-Driven: We’re all about making informed decisions, so don’t forget to mention your analytical mindset! Share examples of how you’ve used data to optimise campaigns and improve performance. It’ll show us you’re the methodical project manager we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Easyfairs
✨Know Your Marketing Mix
Make sure you’re well-versed in the full marketing mix, especially as it relates to events. Brush up on your knowledge of digital marketing strategies, including email, social media, and SEO/SEM, as these will be crucial for the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past campaigns. Be ready to share specific examples of metrics you've tracked and how they influenced your marketing strategies.
✨Communicate Clearly and Confidently
Since clear communication is key for this role, practice explaining complex marketing concepts in simple terms. Think about how you can convey your ideas effectively to cross-functional teams.
✨Demonstrate Your Curiosity
Be prepared to discuss how you’ve actively listened to customer challenges in previous roles. Show that you’re not just a doer but also a thinker who seeks to understand and address client needs through innovative marketing initiatives.