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- Tasks: Drive impactful marketing initiatives for the Digital Accountancy Show and manage full campaign execution.
- Company: Join Easyfairs, a leading pan-European event company with a vibrant culture.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Why this job: Make a real impact in the finance and tech sectors while growing your marketing skills.
- Qualifications: 3+ years in marketing campaigns, strong communication, and analytical skills required.
- Other info: Be part of a diverse team recognised as a top employer.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are looking for a driven and experienced Senior Marketing Executive to join the team working on the Digital Accountancy Show. Are you a confident marketeer who is ready to take a step up in responsibility and influence? We are seeking a Senior Marketing Executive to join our Digital Accountancy Show event team to drive impactful marketing initiatives to support this industry-leading event. The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals.
This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind. This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.
The ideal candidate:
- Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
- Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
- Experience with budget management
- Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms
- Methodical project manager who thrives on deadlines, detail, and continuous optimisation
- Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives
- Strong copywriting, content development, and project management skills
- Ability to work in a fast-paced, results-oriented environment
Role Responsibilities:
- Marketing Strategy & Campaign Development: Execute comprehensive marketing strategies for Digital Accountancy Show. Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis. Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.
- Digital Marketing: Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement. Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.
- Content Creation & Management: Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies. Collaborate with external agencies and freelancers as needed to produce high-quality creative content.
- Data-Driven Decision Making: Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement. Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.
- Stakeholder Management: Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations. Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience.
- Budget Management: Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.
Who are we? Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 800 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 11th in the list of the world’s leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work 2025" list!
Benefits:
- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don’t fit all of the requirements. If you’re excited about working for us and have most of the skills/experience we’re looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Senior Marketing Executive Digital Accountancy Show employer: Easyfairs
Contact Detail:
Easyfairs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive Digital Accountancy Show
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. A personal introduction can make all the difference when it comes to landing that Senior Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those related to events or B2B communities. This will help us see your experience in action and how you can contribute to the Digital Accountancy Show.
✨Tip Number 3
Prepare for interviews by researching our company and the event. Understand our audience and think about how you can tailor your marketing strategies to resonate with finance and tech professionals. We love candidates who come prepared!
✨Tip Number 4
Don’t hesitate to apply through our website! Even if you don’t meet every single requirement, if you’re excited about the role and have relevant experience, we want to hear from you. Your passion could be what sets you apart!
We think you need these skills to ace Senior Marketing Executive Digital Accountancy Show
Some tips for your application 🫡
Show Your Marketing Flair: When you're crafting your application, let your marketing skills shine! Use clear and concise language to showcase your experience with campaigns, especially those related to events or B2B communities. Remember, we love a confident communicator!
Tailor Your Content: Make sure to tailor your CV and cover letter to the Digital Accountancy Show role. Highlight your relevant experience in digital marketing and project management, and don’t forget to mention any analytical tools you’ve used. We want to see how you can resonate with finance and tech professionals!
Be Methodical: We appreciate a methodical approach, so structure your application well. Use bullet points for clarity and ensure your key achievements stand out. This will help us see your attention to detail and project management skills right away!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Easyfairs
✨Know Your Campaigns
Before the interview, brush up on your past marketing campaigns. Be ready to discuss specific examples where you executed successful strategies, especially in events or B2B communities. Highlight how you translated customer insights into impactful messaging.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of metrics and KPIs you've tracked and how they influenced your marketing strategies. This will show that you have the analytical mindset they're looking for.
✨Communicate Clearly
Since clear communication is key for this role, practice explaining complex concepts in a simple way. You might be asked to describe a challenging project, so think about how you can break it down for someone unfamiliar with the details.
✨Be Curious and Engaged
Demonstrate your curiosity by asking insightful questions about the Digital Accountancy Show and the company's marketing strategies. This shows you're genuinely interested and ready to contribute to their goals, aligning with the curious self-starter trait they value.
