At a Glance
- Tasks: Drive impactful marketing initiatives for the Digital Accountancy Show and manage full campaign execution.
- Company: Join Easyfairs, a leader in event marketing with a focus on diversity and inclusion.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Other info: Hybrid role based in Twickenham with excellent career growth opportunities.
- Why this job: Make a real impact in the finance and tech sectors while growing your marketing skills.
- Qualifications: 3+ years in marketing, strong communication, and analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
We are looking for a driven and experienced Senior Marketing Executive to join the team working on the Digital Accountancy Show. Are you a confident marketeer who is ready to take a step up in responsibility and influence? We are seeking a Senior Marketing Executive to join our Digital Accountancy Show event team to drive impactful marketing initiatives to support this industry‑leading event. The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals.
This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind. This role is full‑time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.
Ideal Candidate- Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
- Confident communicator who can influence cross‑functional teams and explain complex concepts with clarity
- Experience with budget management
- Analytical mindset with hands‑on experience using CRM, marketing automation, and analytics platforms
- Methodical project manager who thrives on deadlines, detail, and continuous optimisation
- Curious self‑starter who actively listens to customer challenges and translates them into actionable marketing initiatives
- Strong copywriting, content development, and project management skills
- Ability to work in a fast‑paced, results‑oriented environment
- Marketing Strategy & Campaign Development: Execute comprehensive marketing strategies for Digital Accountancy Show. Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post‑campaign analysis. Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.
- Digital Marketing: Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement. Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.
- Content Creation & Management: Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies. Collaborate with external agencies and freelancers as needed to produce high‑quality creative content.
- Data‑Driven Decision Making: Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement. Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.
- Stakeholder Management: Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations. Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience.
- Budget Management: Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.
- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Senior Marketing Executive employer: Easyfairs
At Easyfairs, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our hybrid working model allows for flexibility, while our commitment to employee growth is evident through our free online academy and access to specialist coaching services. With a focus on diversity and inclusion, we create an environment where every team member can thrive and contribute to impactful marketing initiatives for the Digital Accountancy Show.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues. You never know who might have a lead on that Senior Marketing Executive role you’re after.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This is a great way to demonstrate your experience and creativity to potential employers.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its events, and come armed with ideas on how you can contribute to their marketing strategies. This shows you're not just interested in the job, but also in making an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Easyfairs.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Show Your Marketing Flair:When you’re crafting your application, let your marketing skills shine through! Use clear and concise language to showcase your experience with campaigns, especially those related to events or B2B communities. Remember, we want to see how you can translate customer insights into impactful messaging.
Be Methodical:We love a methodical approach! In your application, highlight your project management skills and how you thrive on deadlines. Share examples of how you've successfully managed the full marketing lifecycle, from concept to execution, to show us you’re the right fit for this role.
Get Analytical:Don’t forget to mention your analytical mindset! We’re looking for someone who can track and analyse campaign performance. Include any experience you have with CRM systems and marketing automation tools, as this will demonstrate your ability to make data-driven decisions.
Tailor Your Content:Make sure your application content is tailored to us! Use engaging language that resonates with our target audience, just like you would for a marketing campaign. And remember, applying through our website is the best way to get your foot in the door!
How to prepare for a job interview at Easyfairs
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially around event marketing and B2B strategies. Be ready to discuss specific campaigns you've worked on and how they drove results. This will show that you’re not just a marketeer but a strategic thinker who can contribute to the Digital Accountancy Show.
✨Showcase Your Communication Skills
Since clear communication is key for this role, practice articulating your thoughts concisely. Prepare examples of how you've influenced cross-functional teams or simplified complex concepts in past roles. This will demonstrate your ability to connect with various stakeholders effectively.
✨Be Methodical and Detail-Oriented
Prepare to discuss your project management approach. Highlight how you manage deadlines and ensure every detail is covered in your campaigns. Bring examples of how your methodical nature has led to successful campaign execution, as this aligns perfectly with what they’re looking for.
✨Embrace Your Curiosity
Show your inquisitive side by discussing how you’ve listened to customer challenges and turned them into actionable marketing initiatives. Prepare questions about their current marketing strategies and how you could enhance them, which will reflect your proactive mindset and genuine interest in the role.
