At a Glance
- Tasks: Drive sales and build relationships for a major US event launch in accountancy.
- Company: Join a forward-thinking company expanding into the US market.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Other info: Great career growth opportunities for high performers.
- Why this job: Be part of an exciting international launch and make a real impact.
- Qualifications: 3+ years in B2B exhibitions with strong sales and relationship skills.
The predicted salary is between 40000 - 50000 £ per year.
Hybrid - Twickenham, SW London (TW1 3QS). B2B exhibitions sales experience is a requirement for this position. Must be comfortable with travelling to the US/ working US hours as needed as this role will be working on a US event launch.
As part of the DAS team, this role will play a pivotal part in launching and growing the US edition of the Digital Accountancy Show, helping bring one of the UK’s most forward-thinking accountancy and finance technology events to a new international market. The successful candidate will be responsible for building market knowledge across the US landscape, developing relationships with key exhibitors and industry partners, and driving commercial growth through new business and account development.
Working closely with the Event Manager and wider DAS team, they will help shape the event strategy, identify emerging sectors and revenue opportunities, and contribute to creating a must‑attend event for senior finance and accountancy professionals in the US. This is an exciting opportunity for someone who wants to play a hands‑on role in scaling an ambitious international event launch.
Key Responsibilities:- Develop strong market knowledge early, including key sectors, competitors, trends, and growth opportunities.
- Build and maintain long‑term, sustainable relationships with exhibitors and customers.
- Create and regularly update Sector Coverage Analysis (SCA) to identify market gaps and opportunities.
- Identify and propose new features, zones, pavilions, and commercial opportunities to support revenue growth.
- Become highly proficient in EF processes, systems, and internal ways of working.
- Deliver against sales targets, KPIs, and Critical Sales Path (CSP) objectives.
- Work collaboratively with the Event Manager to support and shape the event’s commercial strategy.
- Foster strong account relationships to encourage repeat business and account growth.
- Lead by example in sales performance, KPI achievement, and overall commercial delivery.
- Support Sales Executives where needed to help achieve team KPIs and revenue targets.
- Proactively identify and develop new exhibitor leads and business opportunities.
- Contribute ideas and input into event promotional content and exhibitor marketing initiatives.
- Produce accurate weekly sales reports, pipeline updates, and performance insights.
- Minimum 3+ years’ experience in B2B exhibitions, ideally in a senior sales executive, account management, or commercial sales role.
- Proven track record of achieving and exceeding sales targets and KPIs.
- Strong relationship‑building and account management skills.
- Commercially minded with the ability to spot growth opportunities and drive revenue.
- Excellent communication, organisation, and stakeholder management skills.
- Ability to work collaboratively within a fast‑paced event environment.
- Proactive, self‑motivated, and results driven.
- Experience working on the launch or growth of new events, brands, or international market expansions.
- Previous experience working within the US events market or with US‑based exhibitors, sponsors, or clients.
- Exposure to international B2B exhibition sales across multiple territories or regions.
- Experience selling into the accountancy, finance, SaaS, or technology sectors.
- Strong understanding of emerging technology trends, particularly within AI, automation, fintech, or digital transformation.
As the DAS portfolio continues to expand internationally, there will be strong opportunities for future career development and progression within the business. For high performers, this could include progression into more senior commercial or event leadership roles over time, supporting the continued growth of the brand across new markets and territories.
Benefits:- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Senior Sales Executive/ Sales Manager DOE in London employer: Easyfairs
At Easyfairs, we pride ourselves on being an exceptional employer, offering a dynamic hybrid work environment in Twickenham that fosters collaboration and innovation. Our commitment to employee growth is evident through our extensive professional development opportunities, including access to a free online academy and specialist coaching services. With a vibrant work culture that celebrates diversity and inclusivity, alongside attractive benefits like flexible working arrangements and regular company socials, we empower our team to thrive while making a meaningful impact in the international events landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Executive/ Sales Manager DOE in London
✨Tip Number 1
Get to know the company inside out! Research their events, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the DAS team.
✨Tip Number 2
Network like a pro! Attend industry events or webinars where you can meet potential colleagues or clients. Building relationships before applying can give you a leg up when it comes to landing that interview.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role. Highlight your B2B exhibitions sales experience and any relevant successes you've had in previous roles.
✨Tip Number 4
Don’t hesitate to apply through our website! Even if you don’t tick every box, if you’re excited about the role, we want to hear from you. Your passion could be what sets you apart!
We think you need these skills to ace Senior Sales Executive/ Sales Manager DOE in London
Some tips for your application 🫡
Show Off Your B2B Sales Experience:Make sure to highlight your B2B exhibitions sales experience in your application. We want to see how you've successfully navigated similar roles and what strategies you've used to achieve your targets.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences mentioned in the job description. This shows us that you’re genuinely interested in the role and understand what we’re looking for.
Demonstrate Relationship-Building Skills:We’re all about building long-term relationships, so share examples of how you’ve done this in past roles. Whether it’s with clients or exhibitors, let us know how you’ve fostered those connections.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Easyfairs
✨Know Your Market
Before the interview, dive deep into the US market landscape. Familiarise yourself with key sectors, competitors, and trends that are relevant to the Digital Accountancy Show. This knowledge will not only impress your interviewers but also show that you're proactive and ready to contribute from day one.
✨Build Relationships
Since this role is all about relationship-building, think of examples from your past experiences where you've successfully developed long-term relationships with clients or exhibitors. Be prepared to discuss how you can apply these skills to foster connections in the US market.
✨Showcase Your Sales Success
Come armed with specific examples of how you've achieved and exceeded sales targets in previous roles. Use metrics and figures to back up your claims, as this will demonstrate your commercial acumen and results-driven mindset, which are crucial for this position.
✨Be Ready to Collaborate
This role requires working closely with the Event Manager and the DAS team. Think about times when you've successfully collaborated with others to achieve a common goal. Highlight your teamwork skills and how you can contribute to shaping the event's commercial strategy.
