At a Glance
- Tasks: Drive new business and manage client relationships in a dynamic sales environment.
- Company: Join Easyfairs, a global leader in event management with a supportive culture.
- Benefits: Enjoy competitive salary, uncapped commission, flexible working, and professional development.
- Other info: Be part of a diverse team that values inclusivity and personal growth.
- Why this job: Make an impact in the events industry while growing your career with exciting opportunities.
- Qualifications: 3-4+ years in sales or account management with a proven track record.
The predicted salary is between 40000 - 50000 £ per year.
Full-time, hybrid (3 days office-based, 2 days wfh) | Twickenham TW1 3QS
The Opportunity
We are looking for an ambitious, commercially driven Senior Sales Executive to join our award-winning Industrial Processing Portfolio and play a key role in the continued growth of StocExpo, the world's leading tank storage and future fuels event. This is an exciting opportunity for a proven sales professional who thrives on winning new business, building long-term client relationships, and delivering revenue growth. We are also open to those from recruitment agency backgrounds. You'll be responsible for driving exhibition, sponsorship, advertising, and digital revenue across a portfolio of market-leading international events and media brands. We're looking for someone with a genuine hunter mentality—someone who enjoys opening new doors, identifying opportunities, and converting prospects into long-term clients. Alongside new business development, you'll manage and grow an established customer base, ensuring strong retention and year-on-year rebook rates. This role is ideal for an experienced Sales Executive ready to take the next step in their career or an Account Manager/Key Account Manager looking for a more commercially focused sales position with significant earning potential. You'll benefit from one of the strongest commission structures in the industry, extensive training and development opportunities, and clear progression pathways within Easyfairs.
Key Responsibilities
- New Business Development
- Identify, research and engage prospective exhibitors, sponsors and advertisers.
- Develop and execute strategic sales plans to win new business across the portfolio.
- Build and maintain a healthy sales pipeline through outbound prospecting, networking and market research.
- Generate revenue through exhibition space, sponsorship, advertising and digital opportunities.
- Consistently exceed individual sales targets and KPIs.
- Account Management & Client Retention
- Manage and grow a portfolio of existing clients.
- Maximise customer retention and drive year‑on‑year rebook revenue.
- Build strong, consultative relationships with key decision‑makers and stakeholders.
- Identify upselling and cross‑selling opportunities across the wider portfolio.
- Deliver exceptional customer service and ensure clients achieve strong ROI from their participation.
- Event & Industry Engagement
- Attend industry events, competitor exhibitions and client meetings both in the UK and internationally.
- Represent the portfolio as a trusted industry partner and ambassador.
- Develop a strong understanding of industry trends, market developments and customer needs.
- Work closely with marketing, operations and content teams to support successful event delivery and campaign execution.
- Collaboration & Portfolio Growth
- Contribute ideas and market intelligence to support the strategic growth of the portfolio.
- Collaborate with internal teams to deliver best‑in‑class customer experiences.
- Take ownership of your territory, pipeline and revenue performance.
What Success Looks Like
- Consistently achieving and exceeding revenue targets.
- Securing new exhibitors, sponsors and advertisers.
- Maintaining high client retention and rebook rates.
- Building a strong network of industry contacts and decision‑makers.
- Contributing directly to the continued growth and success of StocExpo and the wider Industrial Processing Portfolio.
- Becoming a recognised face within the industry through regular event attendance and client engagement.
Essential Criteria:
- 3-4+ years' experience in a sales, account management/key account management, recruitment agency or business development role.
- Proven track record of achieving or exceeding sales targets.
- Strong new business development skills with the ability to identify and convert opportunities.
- Experience managing client accounts and building long‑term commercial relationships.
- Excellent communication, negotiation and presentation skills.
- Self‑motivated, proactive and target‑driven mindset.
- Comfortable working in a fast‑paced commercial environment with clear KPIs.
- Willingness to travel internationally as required.
Preferred Criteria:
- Experience within the exhibitions, events, conferences or media sectors is strongly preferred.
- Experience selling exhibition space, sponsorship, advertising or media solutions.
- International sales or account management experience.
- Experience managing key accounts and complex sales cycles.
- Knowledge or exposure to industrial processing, energy, manufacturing or related sectors.
- Recruitment consultants or agency sales professionals with strong new business and relationship management experience will also be considered.
- Experience using CRM systems and sales reporting tools.
What We Offer
- Competitive base salary plus one of the industry's most rewarding uncapped commission structures.
- International travel opportunities.
- Comprehensive onboarding, sales training and ongoing professional development.
- Access to Easyfairs' internal learning and development programmes.
- Clear career progression pathways within a growing international organisation.
- Promotion and advancement reviews twice per year, ensuring high performers are recognised and rewarded.
- Opportunity to work on globally recognised market‑leading brands.
- Collaborative, ambitious and supportive team environment.
About Us
Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all‑in formulas, advanced technology and a customer‑centric approach. The Easyfairs Group employs over 900 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year” in 2018 and Deloitte has named us a “Best Managed Company” seven years running. The company is ranked 11th in the list of the world’s leading exhibition companies. We are also proud of being on the Sunday Times Best Place to Work list.
Benefits
- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Senior Sales Executive in London employer: Easyfairs
Easyfairs is an exceptional employer, offering a dynamic and supportive work culture in Twickenham, where employees thrive on collaboration and innovation. With a strong focus on professional development, competitive compensation, and a rewarding commission structure, team members enjoy clear career progression opportunities while working on globally recognised events. The company also promotes a healthy work-life balance through flexible hybrid working arrangements and a range of employee benefits, making it an attractive place for ambitious sales professionals to grow their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Executive in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Sales Executive at Easyfairs, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Easyfairs. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Sales Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Sales Executive in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Easyfairs:When writing your cover letter, make sure to tailor your message specifically for Easyfairs. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Easyfairs
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Easyfairs that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Easyfairs that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Easyfairs’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
