At a Glance
- Tasks: Lead marketing strategies for top events in engineering and manufacturing.
- Company: Join a leading exhibition organiser recognised as a top workplace.
- Benefits: Enjoy flexible working, birthday off, and a fully stocked office bar.
- Other info: Great career growth opportunities and a supportive team environment.
- Why this job: Make an impact in a dynamic industry while developing your marketing skills.
- Qualifications: 3+ years in event marketing with strong digital and traditional skills.
The predicted salary is between 40000 - 50000 £ per year.
Twickenham, SW London Hybrid: 3 days office-based, 2 days WFH
We are looking for a Marketing Manager to join our Manufacturing Portfolio focusing on two market-leading events: Advanced Engineering and Southern Manufacturing & Electronics.
Essential Criteria
- Proven experience in marketing in events/exhibitions or a similar industry (around 3+ years).
- Expertise in both digital and traditional marketing channels.
- Strong copywriting, content development, and project management skills.
- Experience with CRM, marketing automation, and analytics platforms (such as Hub Spot, Google Analytics, etc.).
- Ability to work in a fast-paced, results-oriented environment.
- Preferred Criteria
- Experience and knowledge of the metals, manufacturing, and/or engineering industries.
- Enjoys networking and being sociable.
- Enjoys travelling.
- What you’ll be working on
- Marketing Strategy & Campaign Development
- Develop and execute comprehensive marketing strategies for Advanced Engineering and Southern Manufacturing & Electronics.
- Manage the full marketing lifecycle, from concept to execution, including audience targeting, content creation, and post-campaign analysis.
- Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.
- Digital Marketing
- Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement.
- Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.
- Content Creation & Management
- Develop compelling and engaging content tailored to the event’s target audience, including promotional materials, press releases, blogs, and case studies.
- Collaborate with external agencies and freelancers as needed to produce high-quality creative content.
- Data-Driven Decision Making
- Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.
- Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.
- Stakeholder Management
- Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations.
- Work closely with the events team to ensure consistent brand messaging and a seamless marketing experience.
- Budget Management
- Manage the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.
- Team Management
- Manage a team of Marketing Executive, Assistant and Intern to drive the campaigns forward, maintain community connections and deliver successful events.
Why Easyfairs?
- Sunday Times Best Places to Work 2025 & 2026
- Deloitte Best Managed Company (seven consecutive years)
- One of the world’s leading exhibition organisers
- Our Benefits
- Birthday day off
- Hybrid and flexible working
- Enhanced family leave
- Cycling to Work scheme
- Interest-free travel loans
- Learning & Development Academy
- External performance coaching
- 24/7 Virtual GP
- Employee Assistance Programme
- Pension with salary sacrifice
- Life assurance
- Group income protection
- Long service awards
- Fully stocked office bar
- Regular social events
- We’d love to hear from you
We know great candidates don’t always tick every box.
If you’ve got strong B2B exhibition marketing experience and you’re excited by the opportunity to step into a leadership role, we encourage you to apply.
Easyfairs is proud to be an Equal Opportunity Employer. We believe diverse teams create better ideas, better events and better outcomes for everyone.
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Marketing Manager in London employer: Easyfairs
Easyfairs in Twickenham is an exceptional employer, offering a dynamic work culture that thrives on collaboration and innovation within the luxury packaging sector. Employees benefit from hybrid working arrangements, competitive perks, and opportunities for professional growth while engaging with prestigious brands like Dior and L'Oréal, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Easyfairs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Easyfairs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Easyfairs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Easyfairs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Easyfairs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Easyfairs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Easyfairs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Easyfairs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Easyfairs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Easyfairs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
