At a Glance
- Tasks: Drive sales and build relationships for a major US event launch in accountancy.
- Company: Join Easyfairs, a global leader in event management with a vibrant culture.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Other info: Great career progression opportunities in a dynamic, supportive environment.
- Why this job: Be part of an exciting international launch and make a real impact.
- Qualifications: 3+ years in B2B exhibitions sales and strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
Hybrid - Twickenham, SW London (TW1 3QS). B2B exhibitions sales experience is a requirement for this position. Must be comfortable with travelling to the US/ working US hours as needed as this role will be working on a US event launch.
As part of the DAS team, this role will play a pivotal part in launching and growing the US edition of the Digital Accountancy Show, helping bring one of the UK’s most forward-thinking accountancy and finance technology events to a new international market. The successful candidate will be responsible for building market knowledge across the US landscape, developing relationships with key exhibitors and industry partners, and driving commercial growth through new business and account development.
Working closely with the Event Manager and wider DAS team, they will help shape the event strategy, identify emerging sectors and revenue opportunities, and contribute to creating a must-attend event for senior finance and accountancy professionals in the US. This is an exciting opportunity for someone who wants to play a hands-on role in scaling an ambitious international event launch.
Key Responsibilities- Develop strong market knowledge early, including key sectors, competitors, trends, and growth opportunities.
- Build and maintain long-term, sustainable relationships with exhibitors and customers.
- Create and regularly update Sector Coverage Analysis (SCA) to identify market gaps and opportunities.
- Identify and propose new features, zones, pavilions, and commercial opportunities to support revenue growth.
- Become highly proficient in EF processes, systems, and internal ways of working.
- Deliver against sales targets, KPIs, and Critical Sales Path (CSP) objectives.
- Work collaboratively with the Event Manager to support and shape the event’s commercial strategy.
- Foster strong account relationships to encourage repeat business and account growth.
- Lead by example in sales performance, KPI achievement, and overall commercial delivery.
- Support Sales Executives where needed to help achieve team KPIs and revenue targets.
- Proactively identify and develop new exhibitor leads and business opportunities.
- Contribute ideas and input into event promotional content and exhibitor marketing initiatives.
- Produce accurate weekly sales reports, pipeline updates, and performance insights.
- Minimum 3+ years’ experience in B2B exhibitions, ideally in a senior sales executive, account management, or commercial sales role.
- Proven track record of achieving and exceeding sales targets and KPIs.
- Strong relationship-building and account management skills.
- Commercially minded with the ability to spot growth opportunities and drive revenue.
- Excellent communication, organisation, and stakeholder management skills.
- Ability to work collaboratively within a fast-paced event environment.
- Proactive, self-motivated, and results driven.
- Experience working on the launch or growth of new events, brands, or international market expansions.
- Previous experience working within the US events market or with US-based exhibitors, sponsors, or clients.
- Exposure to international B2B exhibition sales across multiple territories or regions.
- Experience selling into the accountancy, finance, SaaS, or technology sectors.
- Strong understanding of emerging technology trends, particularly within AI, automation, fintech, or digital transformation.
As the DAS portfolio continues to expand internationally, there will be strong opportunities for future career development and progression within the business. For high performers, this could include progression into more senior commercial or event leadership roles over time, supporting the continued growth of the brand across new markets and territories.
Who are we?Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 900 highly committed talents. Our commitment to excellence has been recognised several times.
Benefits:- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Senior Sales Executive/ Sales Manager DOE in Twickenham employer: Easyfairs UK
At Easyfairs UK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our employees benefit from extensive growth opportunities within the events industry, alongside the chance to engage with prestigious luxury brands in vibrant locations like London and Milan. With a focus on innovation and performance, we ensure our team is well-supported and rewarded for their contributions, making it a truly fulfilling place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Executive/ Sales Manager DOE in Twickenham
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Sales Executive/ Sales Manager DOE at Easyfairs UK, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Easyfairs UK. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Sales Executive/ Sales Manager DOE. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Sales Executive/ Sales Manager DOE in Twickenham
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Easyfairs UK:When writing your cover letter, make sure to tailor your message specifically for Easyfairs UK. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Easyfairs UK
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Easyfairs UK that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Easyfairs UK that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Easyfairs UK’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
