At a Glance
- Tasks: Drive growth in luxury packaging events by developing new business and nurturing client relationships.
- Company: Join Easyfairs, a leading pan-European event company with a passion for innovation.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Exciting career growth in a company recognised for excellence and sustainability.
- Why this job: Be part of prestigious events and work with top global brands like Dior and LVMH.
- Qualifications: Fluent in French and English, with B2B sales experience and strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
- Hybrid - Twickenham, SW London (TW1 3QS).
- B2B exhibitions sales experience is a requirement for this position.
- Must be comfortable with travelling to the US/ working US hours as needed as this role will be working on a US event launch.
As part of the DAS team, this role will play a pivotal part in launching and growing the US edition of the Digital Accountancy Show, helping bring one of the UK's most forward-thinking accountancy and finance technology events to a new international market. The successful candidate will be responsible for building market knowledge across the US landscape, developing relationships with key exhibitors and industry partners, and driving commercial growth through new business and account development. Working closely with the Event Manager and wider DAS team, they will help shape the event strategy, identify emerging sectors and revenue opportunities, and contribute to creating a must-attend event for senior finance and accountancy professionals in the US. This is an exciting opportunity for someone who wants to play a hands-on role in scaling an ambitious international event launch.
- Develop strong market knowledge early, including key sectors, competitors, trends, and growth opportunities.
- Build and maintain long-term, sustainable relationships with exhibitors and customers.
- Create and regularly update Sector Coverage Analysis (SCA) to identify market gaps and opportunities.
- Identify and propose new features, zones, pavilions, and commercial opportunities to support revenue growth.
- Become highly proficient in EF processes, systems, and internal ways of working.
- Deliver against sales targets, KPIs, and Critical Sales Path (CSP) objectives.
- Work collaboratively with the Event Manager to support and shape the event’s commercial strategy.
- Foster strong account relationships to encourage repeat business and account growth.
- Lead by example in sales performance, KPI achievement, and overall commercial delivery.
- Support Sales Executives where needed to help achieve team KPIs and revenue targets.
- Proactively identify and develop new exhibitor leads and business opportunities.
- Contribute ideas and input into event promotional content and exhibitor marketing initiatives.
- Produce accurate weekly sales reports, pipeline updates, and performance insights.
Experience & Skills Required
- Minimum 3+ years’ experience in B2B exhibitions, ideally in a senior sales executive, account management, or commercial sales role.
- Proven track record of achieving and exceeding sales targets and KPIs.
- Strong relationship-building and account management skills.
- Commercially minded with the ability to spot growth opportunities and drive revenue.
- Excellent communication, organisation, and stakeholder management skills.
- Ability to work collaboratively within a fast-paced event environment.
- Proactive, self-motivated, and results driven.
Preferred Criteria / Nice to Have
- Experience working on the launch or growth of new events, brands, or international market expansions.
- Previous experience working within the US events market or with US-based exhibitors, sponsors, or clients.
- Exposure to international B2B exhibition sales across multiple territories or regions.
- Experience selling into the accountancy, finance, SaaS, or technology sectors.
- Strong understanding of emerging technology trends, particularly within AI, automation, fintech, or digital transformation.
As the DAS portfolio continues to expand internationally, there will be strong opportunities for future career development and progression within the business. For high performers, this could include progression into more senior commercial or event leadership roles over time, supporting the continued growth of the brand across new markets and territories.
Who are we?
Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world (Austria, Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the UK and USA) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to "easify" the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 900 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium's "Entrepreneur of the Year®" in 2018 and Deloitte has named us a "Best Managed Company" seven years running (2019-25). The company is ranked 11th in the list of the world's leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work 2025 & 2026" list!
Birthday Day off
Flexible working as well as hybrid working
Enhanced family pay (maternity & paternity)
Cycle to work scheme
Interest free travel loans
Free online academy to focus on professional development and upskilling
Specialist external performance coach services available to all employees
Employee assistance programme
Pension as well as offering salary sacrifice
Fully stocked beer & wine fridge in the office
Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
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Sales Manager in Twickenham employer: Easyfairs UK
At Easyfairs UK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our employees benefit from extensive growth opportunities within the events industry, alongside the chance to engage with prestigious luxury brands in vibrant locations like London and Milan. With a focus on innovation and performance, we ensure our team is well-supported and rewarded for their contributions, making it a truly fulfilling place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Twickenham
✨Tip Number 1
Network like a pro! Attend industry events, connect with potential clients and suppliers, and don’t be shy about introducing yourself. The more people you meet, the better your chances of landing that Sales Manager role.
✨Tip Number 2
Show off your skills! Prepare a mini-presentation about how you can drive growth for our Luxury Packaging Portfolio. This will not only demonstrate your expertise but also your enthusiasm for the role.
✨Tip Number 3
Follow up after meetings! A quick email thanking them for their time and reiterating your interest can keep you top of mind. Plus, it shows you’re proactive and serious about the opportunity.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Easyfairs.
We think you need these skills to ace Sales Manager in Twickenham
Some tips for your application 🫡
Show Your Passion for Luxury Packaging:When writing your application, let your enthusiasm for luxury packaging shine through. Mention any relevant experiences or interests that align with our prestigious events, like Paris Packaging Week and London Packaging Week.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Sales Manager role. Highlight your B2B sales experience and any specific achievements in the event industry that demonstrate your ability to drive growth and build relationships.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and bullet points where necessary to make it easy for us to see your qualifications and how you meet the job requirements.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our growing team!
How to prepare for a job interview at Easyfairs UK
✨Know Your Portfolio
Familiarise yourself with the Luxury Packaging Portfolio and the key events like Paris Packaging Week and London Packaging Week. Understand the brands involved, such as Dior and LVMH, and be ready to discuss how you can contribute to their success.
✨Showcase Your Sales Skills
Prepare specific examples of your previous B2B sales experiences, especially in the event industry. Highlight your achievements in building relationships and closing deals, as this will demonstrate your capability to drive growth for the company.
✨Master the Art of Communication
Since effective communication is crucial, practice articulating your thoughts clearly in both French and English. Be prepared to engage in role-play scenarios that mimic face-to-face sales interactions or cold calls to showcase your confidence and strong telephone manner.
✨Align with Sustainability Goals
Research Easyfairs' commitment to sustainability and be ready to discuss how you can support these initiatives. Showing that you share the company's values will set you apart and demonstrate your long-term vision for contributing to their goals.
