At a Glance
- Tasks: Lead the sales strategy for a rapidly growing global event portfolio.
- Company: Join Easyfairs, a top-rated events organiser with a vibrant culture.
- Benefits: Enjoy flexible working, professional development, and fun company socials.
- Other info: Be part of a diverse team that values innovation and collaboration.
- Why this job: Make a real impact in the B2B tech events space while growing your career.
- Qualifications: 5-10 years in B2B sales management with a proven track record.
The predicted salary is between 60000 - 80000 £ per year.
Location: Twickenham, London. Hybrid. 3 days office-based, 2 days WFH.
The opportunity:
Take a leading role in the next phase of growth for the Digital Accountancy Show (DAS) portfolio. Digital Accountancy Show (DAS) is one of the UK's fastest-growing B2B technology events, bringing together senior decision-makers from accounting firms investing in technology, AI, automation and practice growth. Alongside DAS, Digital Finance Show (DFS) connects senior finance leaders with the technology and solutions transforming the modern finance function.
With two established UK events, the successful launch of Digital Accountancy Show USA, and plans to expand into additional international markets, this is a unique opportunity to take ownership of the commercial strategy for a rapidly growing global event portfolio.
We're looking for a senior, hands-on commercial leader who combines strategic thinking with exceptional sales ability. This player-manager role will lead an established sales team while personally managing strategic accounts, driving exhibitor growth, and developing long-term commercial partnerships across the portfolio.
As Head of Sales, you will:
- Own the commercial strategy and revenue delivery across the DAS Portfolio, including Digital Accountancy Show UK, Digital Finance Show UK and Digital Accountancy Show USA.
- Lead, coach and develop a high-performing sales team using a consultative, data-driven approach.
- Drive exhibitor acquisition, retention and sponsorship growth while developing long-term strategic partnerships.
- Personally manage key strategic accounts and secure high-value commercial opportunities.
- Work closely with the Portfolio Director and wider leadership team to identify new market opportunities and support the continued international growth of the portfolio.
- Act as a visible ambassador for the DAS Portfolio, building relationships with senior decision-makers, technology providers, industry bodies and strategic partners across the UK and internationally.
To be successful, you should have:
- 5–10+ years' experience in B2B sales management, ideally within exhibitions, media or technology-focused events.
- Proven experience leading successful sales teams while maintaining your own personal sales target.
- A track record of consistently exceeding revenue targets across exhibition sales, sponsorship and commercial partnerships.
- Strong new business development and key account management experience, with confidence selling to C-level executives and senior decision-makers.
- Excellent commercial judgement with the ability to translate business objectives into clear sales strategies.
- Outstanding communication, presentation and negotiation skills.
- A data-driven approach to forecasting, pipeline management and territory planning.
- Experience using CRM systems to manage opportunities and performance.
- Willingness to travel within the UK and internationally.
- A genuine interest in business technology, AI, automation and the evolving accounting and finance sectors.
Key responsibilities:
- Own revenue delivery across exhibition space, sponsorship, digital products and additional commercial opportunities.
- Develop and execute sales strategies, pricing plans and rebooking campaigns to maximise portfolio growth.
- Personally prospect, pitch and negotiate with high-value strategic accounts and enterprise-level technology providers.
- Build long-term relationships with exhibitors, sponsors, associations and strategic partners.
- Attend industry events, competitor exhibitions and client meetings to identify new commercial opportunities and market trends.
- Lead, coach and motivate the sales team through regular performance management, mentoring and ongoing development.
- Analyse market trends, competitive activity and exhibitor feedback to identify new sectors, technologies and revenue opportunities.
- Work collaboratively with Marketing, Operations and the wider event team to maximise commercial performance and exhibitor success.
- Maintain accurate forecasting, pipeline management and CRM discipline across the sales team.
- Contribute to the long-term commercial growth and international expansion of the DAS Portfolio.
Success in this role:
Success will be measured through:
- Consistently exceeding revenue targets across the DAS Portfolio.
- Strong exhibitor retention and year-on-year commercial growth.
- Growth in sponsorship, content partnerships and additional revenue streams.
- A motivated, high-performing sales team consistently achieving and exceeding KPIs.
- Successful acquisition of new strategic exhibitors and industry-leading technology brands.
- Long-term partnerships that result in multi-event and multi-year investment.
- Expansion into new technology sectors and international markets, strengthening the position of the DAS Portfolio as a leading global events brand.
About us:
Easyfairs organises and hosts events, bringing communities together to visit the future. We currently organise 110 market-leading event titles in 16 countries and manage eight event venues in Belgium, the Netherlands and Sweden. We are passionate about “easifying” the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach.
Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year. The Easyfairs Group employs over 950 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 11th in the list of the world’s leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work" list in 2025 & 2026!
Benefits:
- Birthday Day off
- Flexible working as well as hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy to focus on professional development and upskilling
- Specialist external performance coach services available to all employees
- Employee assistance programme
- 24/7 access to our virtual GP service
- Long service awards
- Pension as well as offering salary sacrifice
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Head of Sales in Twickenham employer: Easyfairs UK
At Easyfairs UK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our employees benefit from extensive growth opportunities within the events industry, alongside the chance to engage with prestigious luxury brands in vibrant locations like London and Milan. With a focus on innovation and performance, we ensure our team is well-supported and rewarded for their contributions, making it a truly fulfilling place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales in Twickenham
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales at Easyfairs UK, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Easyfairs UK. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales in Twickenham
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Easyfairs UK:When writing your cover letter, make sure to tailor your message specifically for Easyfairs UK. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Easyfairs UK
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Easyfairs UK that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Easyfairs UK that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Easyfairs UK’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
