At a Glance
- Tasks: Lead marketing strategy for top UK manufacturing exhibitions and inspire a dynamic team.
- Company: Join Easyfairs, a leading exhibition organiser with a collaborative culture.
- Benefits: Enjoy hybrid working, birthday off, enhanced family leave, and continuous learning opportunities.
- Other info: Be part of a fast-paced environment with excellent career growth potential.
- Why this job: Step into a leadership role and shape the future of exciting B2B events.
- Qualifications: Proven B2B exhibition marketing experience and strong digital marketing skills required.
The predicted salary is between 50000 - 60000 £ per year.
Ready to step up into a Head of Marketing role? If you're an experienced Senior Marketing Manager with a background in B2B exhibitions who loves building campaigns, leading people and delivering commercial results, we'd love to hear from you. At Easyfairs, we're looking for a hands-on Head of Marketing to lead the marketing strategy for three of the UK's leading manufacturing exhibitions:
- Advanced Engineering
- Southern Manufacturing
- UK Metals Expo
This isn't a role for someone who wants to sit on the sidelines. We're looking for a doer, someone who enjoys rolling up their sleeves, leading from the front and inspiring a small team to deliver exceptional campaigns.
You'll manage two direct reports, work closely with our Head of Community & Content and report directly to the Head of Portfolio. Together you'll shape the future growth of one of our flagship event portfolios.
What you'll be doing
You'll own the marketing strategy from planning through to delivery, creating integrated campaigns that drive registrations, exhibitor engagement and commercial growth. You'll:
- Lead the marketing strategy across a portfolio of market-leading B2B exhibitions.
- Plan and deliver multi-channel campaigns across email, social media, PPC, SEO, content and partnerships.
- Oversee and develop a team of 6, with direct management of two talented marketing managers.
- Work closely with sales, content, operations and external partners to deliver exceptional events.
- Own campaign performance, reporting and optimisation using data and insight.
- Manage websites, marketing automation and CRM activity to maximise audience growth.
- Produce engaging content that resonates with engineering and manufacturing audiences.
- Manage budgets and ensure strong ROI across all marketing activity.
- Continually test, learn and innovate to improve campaign performance.
We're looking for someone who has
- Exhibitions or B2B events marketing experience (essential).
- Experience managing integrated marketing campaigns from strategy through execution.
- Strong digital marketing expertise across email, social, SEO, PPC and content.
- Experience managing or mentoring people (or you're ready to take that next leadership step).
- Strong commercial awareness with a data-driven approach to decision making.
- Experience using CRM, marketing automation and analytics platforms such as HubSpot and Google Analytics.
- Excellent stakeholder management and communication skills.
- The energy to thrive in a fast-moving, collaborative environment.
Why this role?
This is a fantastic opportunity for an ambitious Senior Marketing Manager looking to make the move into a Head of Marketing position. You'll have genuine ownership, the opportunity to influence strategy, develop people and play a key role in growing some of the UK's most respected manufacturing events. No two days are the same, and you'll work with some of the biggest brands, newest technologies and most exciting innovations shaping UK manufacturing.
Why Easyfairs?
Easyfairs is one of the world's leading exhibition organisers, delivering more than 200 events across Europe and the USA. We've been recognised as:
- Sunday Times Best Places to Work 2025 & 2026
- Deloitte Best Managed Company (seven consecutive years)
- One of the world's leading exhibition organisers
Our culture is built around collaboration, innovation and giving our people the opportunity to grow.
Our Benefits
- Birthday day off
- Hybrid and flexible working
- Enhanced family leave
- Cycle to Work scheme
- Interest-free travel loans
- Learning & Development Academy
- External performance coaching
- 24/7 Virtual GP
- Employee Assistance Programme
- Pension with salary sacrifice
- Life assurance
- Group income protection
- Long service awards
- Fully stocked office bar
- Regular social events
We'd love to hear from you. We know great candidates don't always tick every box. If you've got strong B2B exhibition marketing experience and you're excited by the opportunity to step into a leadership role, we'd encourage you to apply. Easyfairs is proud to be an Equal Opportunity Employer. We believe diverse teams create better ideas, better events and better outcomes for everyone.
Head of Marketing in Twickenham employer: Easyfairs UK
At Easyfairs UK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our employees benefit from extensive growth opportunities within the events industry, alongside the chance to engage with prestigious luxury brands in vibrant locations like London and Milan. With a focus on innovation and performance, we ensure our team is well-supported and rewarded for their contributions, making it a truly fulfilling place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Twickenham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Easyfairs UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Easyfairs UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Easyfairs UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Easyfairs UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Twickenham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Easyfairs UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Easyfairs UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Easyfairs UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Easyfairs UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Easyfairs UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Easyfairs UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
