At a Glance
- Tasks: Lead impactful marketing initiatives for exciting events in the finance and tech sectors.
- Company: Join Easyfairs, a global leader in event management with a vibrant culture.
- Benefits: Enjoy flexible hybrid working, professional development, and fun company socials.
- Other info: Be part of a diverse team committed to excellence and innovation.
- Why this job: Make your mark in a dynamic role that influences industry-leading events.
- Qualifications: 3+ years in marketing, strong communication skills, and a curious mindset.
The predicted salary is between 40500 - 49500 £ per year.
We are looking for a driven and experienced Marketing Manager to join our team working on: Digital Accountancy Show UK, Digital Finance Show UK & the new launch event, Digital Accountancy Show USA. Are you a confident marketeer who is ready to take a step up in responsibility and influence? We are seeking a Marketing Manager to join our Digital Accountancy Show event team to drive impactful marketing initiatives to support these industry-leading events.
The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals. This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind.
You will be responsible for managing a Marketing Executive focused on the UK shows and a Senior Marketing Executive focused on the US geo-clone. This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.
The ideal candidate:
- Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
- Confident communicator who can influence cross‑functional teams and explain complex concepts with clarity
- Experience with budget management
- Analytical mindset with hands‑on experience using CRM, marketing automation, and analytics platforms
- Methodical project manager who thrives on deadlines, detail, and continuous optimisation
- Curious self‑starter who actively listens to customer challenges and translates them into actionable marketing initiatives
- Strong copywriting, content development, and project management skills
- Ability to work in a fast‑paced, results‑oriented environment
Role Responsibilities:
- Execute comprehensive marketing strategies for Digital Accountancy Show
- Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post‑campaign analysis
- Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging
Digital Marketing:
- Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
- Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation
Content Creation & Management:
- Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
- Collaborate with external agencies and freelancers as needed to produce high‑quality creative content
Data-Driven Decision Making:
- Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
- Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively
Stakeholder & Team Management:
- Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations
- Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience
- Management of two direct reports: Marketing Executive & Senior Marketing Executive
Budget Management:
- Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment
Who are we?
Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer‑centric approach. The Easyfairs Group employs over 900 highly committed talents.
Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 11th in the list of the world’s leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work 2025 & 2026" lists!
Birthday Day off, Flexible working as well as hybrid working, Enhanced family pay (maternity & paternity), Cycle to work scheme, Interest free travel loans, Free online academy to focus on professional development and upskilling, Specialist external performance coach services available to all employees, Employee assistance programme, Pension as well as offering salary sacrifice, Fully stocked beer & wine fridge in the office, Regular company socials organised throughout the year.
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.
Marketing Manager employer: Easyfairs UK
Easyfairs UK is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to take ownership of their roles while driving innovation in the events industry. With a focus on professional growth, team members benefit from extensive training opportunities and the chance to travel internationally, building valuable relationships with key stakeholders in the tech sector. Join us to be part of a forward-thinking company that values creativity and strategic thinking in a vibrant and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Easyfairs UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Easyfairs UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Easyfairs UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Easyfairs UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Easyfairs UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Easyfairs UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Easyfairs UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Easyfairs UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Easyfairs UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Easyfairs UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
