Global B2B Events Marketing Lead (Hybrid)

Global B2B Events Marketing Lead (Hybrid)

Full-Time 37800 - 46200 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead marketing campaigns for exciting digital finance events in the UK and USA.
  • Company: Join Easyfairs UK, a dynamic company at the forefront of B2B events.
  • Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
  • Other info: Collaborate with a talented team and drive innovative marketing strategies.
  • Why this job: Make an impact in the fast-paced world of digital finance marketing.
  • Qualifications: Experience in marketing, data analysis, and strong communication skills required.

The predicted salary is between 37800 - 46200 £ per year.

Easyfairs UK is seeking a Marketing Manager to drive campaigns for Digital Accountancy Show UK, Digital Finance Show UK and the new Digital Accountancy Show USA.

Hybrid role based in Twickenham; responsible for end-to-end marketing across the full mix.

You will lead a UK Marketing Executive and a US Senior Marketing Executive, manage budgets, CRM, analytics, and content. Ideal for a data-driven, cross-functional communicator.

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Global B2B Events Marketing Lead (Hybrid) employer: Easyfairs UK

Easyfairs UK is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to take ownership of their roles while driving innovation in the events industry. With a focus on professional growth, team members benefit from extensive training opportunities and the chance to travel internationally, building valuable relationships with key stakeholders in the tech sector. Join us to be part of a forward-thinking company that values creativity and strategic thinking in a vibrant and supportive environment.

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Contact Details:

Easyfairs UK Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Global B2B Events Marketing Lead (Hybrid)

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Easyfairs UK and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Easyfairs UK are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Easyfairs UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Easyfairs UK. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Global B2B Events Marketing Lead (Hybrid)

Communication Skills
Problem-Solving Skills
Project Management
Attention to Detail
Adaptability
Lead Generation
Organisational Skills

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Easyfairs UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Easyfairs UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Easyfairs UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Easyfairs UK

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Easyfairs UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Easyfairs UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.