Marketing Specialist: Email & Direct Mail

About Us: Easy Digital Filing is a dynamic FinTech SaaS company based in the City of London, serving over 151,000 small and micro UK businesses. With a solid roadmap and technology at our core, we have ambitious plans over the next five years and beyond. Our experienced founders foster a great social working environment and a focus on continual delivery. We are passionate about delivering creative, high-quality software and providing fantastic customer service. Since 2018, we have grown from strength to strength to become a well-established tax filing company, offering small and micro enterprises with services to support company formation, compliance, and meeting the ongoing technical and legal requirements of running a business. The Role: We are seeking a results-driven Marketing Specialist to plan, execute, and optimize email and direct mail campaigns that drive engagement, conversions, and customer retention. This role blends creative execution with data-driven analysis and requires strong collaboration with all people in the company. Key responsibilities will include: * Formulate, and execute innovative email and Direct mail campaigns to drive conversions of prospects and target new customers. * Develop compelling email copy and collaborate with designers on layouts and templates. * Manage email calendars, segmentation, personalisation, and automation workflows. * Monitor deliverability, list health, and compliance (GDPR etc). * Conduct rigorous A/B testing to optimise design, copy and audience. * Analyse performance feedback metrics and optimize accordingly. * Plan and execute direct mail campaigns aligned with marketing goals. * Coordinate with vendors on printing and fulfilment. * Manage mailing lists targeting personalization. * Track campaign performance; presenting to leadership team weekly & ad-hoc. * Ensure brand consistency and messaging alignment across all mail pieces. * Collaborate with leadership to develop campaign strategies and goals. * Maintain accurate documentation, timelines, and reporting dashboards. * Stay current on email and direct mail best practices, trends, and tools. Essential Skills/Qualifications: The ideal candidate will preferably hold a degree in marketing, communications or another related field, but it’s more important to have a proven track record on delivering results. You will need to demonstrate you have strong experience delivering email and direct mail (15K+ monthly) campaigns, and in-depth knowledge of performance marketing, digital advertising, campaign management and digitally growing a brand. Ideally with 10+ years of solid Email and Direct Mail marketing. We are looking for an individual that has exceptional copywriting and editing skills, has an analytical mindset, and; a demonstrated ability to develop and execute successful marketing strategies and strong project management and organisational skills. Nice to have: – Experience with using CRM systems and/or marketing automation. – A keen interest in finance, technology and software. – Experience in SaaS or financial services marketing. – Hands on approach. What we offer: * Offering a competitive salary plus a performance related bonus. * 22 days annual leave per annum plus bank holidays. * An additional birthday day off! * Working schedule includes Monday to Friday from 8:30am to 5:30pm with Fridays working from home. * Career development: We invest in training and growth opportunities to help you achieve your full potential. * Positive work culture: A supportive, welcoming environment built on trust and collaboration. £58,000 – £65,000 DOE + up to 100% target-based bonus