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- Tasks: Create and optimise email and direct mail campaigns to boost engagement and conversions.
- Company: Join Easy Digital Filing, a dynamic FinTech SaaS company in London.
- Benefits: Competitive salary, performance bonus, and 22 days annual leave.
- Why this job: Make an impact in a growing company while honing your marketing skills.
- Qualifications: Proven track record in email and direct mail marketing with strong copywriting skills.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Easy Digital Filing is a dynamic FinTech SaaS company based in the City of London, serving over 151,000 small and micro UK businesses. With a solid roadmap and technology at our core, we have ambitious plans over the next five years and beyond. Our experienced founders foster a great social working environment and a focus on continual delivery. We are passionate about delivering creative, high-quality software and providing fantastic customer service. Since 2018, we have grown from strength to strength to become a well-established tax filing company, offering small and micro enterprises services to support company formation, compliance, and meeting the ongoing technical and legal requirements of running a business.
The Role: We are seeking a results-driven Marketing Specialist to plan, execute, and optimize email and direct mail campaigns that drive engagement, conversions, and customer retention. This role blends creative execution with data-driven analysis and requires strong collaboration with all people in the company.
Key responsibilities will include:
- Formulate, and execute innovative email and Direct mail campaigns to drive conversions of prospects and target new customers.
- Develop compelling email copy and collaborate with designers on layouts and templates.
- Manage email calendars, segmentation, personalisation, and automation workflows.
- Monitor deliverability, list health, and compliance (GDPR etc).
- Conduct rigorous A/B testing to optimise design, copy and audience.
- Analyse performance feedback metrics and optimize accordingly.
- Plan and execute direct mail campaigns aligned with marketing goals.
- Coordinate with vendors on printing and fulfilment.
- Manage mailing lists targeting personalization.
- Track campaign performance; presenting to leadership team weekly & ad-hoc.
- Ensure brand consistency and messaging alignment across all mail pieces.
- Collaborate with leadership to develop campaign strategies and goals.
- Maintain accurate documentation, timelines, and reporting dashboards.
- Stay current on email and direct mail best practices, trends, and tools.
Essential Skills/Qualifications: The ideal candidate will preferably hold a degree in marketing, communications or another related field, but it’s more important to have a proven track record on delivering results. You will need to demonstrate you have strong experience delivering email and direct mail (15K+ monthly) campaigns, and in-depth knowledge of performance marketing, digital advertising, campaign management and digitally growing a brand. Ideally with 10+ years of solid Email and Direct Mail marketing.
We are looking for an individual that has exceptional copywriting and editing skills, has an analytical mindset, and a demonstrated ability to develop and execute successful marketing strategies and strong project management and organisational skills.
Nice to have:
- Experience with using CRM systems and/or marketing automation.
- A keen interest in finance, technology and software.
- Experience in SaaS or financial services marketing.
- Hands on approach.
What we offer:
- Offering a competitive salary plus a performance related bonus.
- 22 days annual leave per annum plus
Marketing Specialist: Email employer: Easy Digital Filing
Contact Detail:
Easy Digital Filing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist: Email
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your expertise in email marketing and direct mail campaigns to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in driving engagement and conversions through innovative campaigns.
✨Tip Number 4
Apply directly through our website! It shows you're genuinely interested in joining our team at Easy Digital Filing. Plus, it gives us a chance to see your application in the best light possible.
We think you need these skills to ace Marketing Specialist: Email
Some tips for your application 🫡
Show Your Creative Side: When crafting your application, let your creativity shine through! We want to see how you can bring innovative ideas to the table, especially in email and direct mail campaigns. Use engaging language and showcase your unique style.
Tailor Your Experience: Make sure to highlight your relevant experience in email and direct mail marketing. We’re looking for someone with a proven track record, so don’t be shy about sharing specific examples of successful campaigns you've executed.
Be Data-Driven: Since we love numbers, include any metrics or results from your past campaigns. Show us how your analytical mindset has led to improved performance and conversions. This will help us see your impact in previous roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Easy Digital Filing!
How to prepare for a job interview at Easy Digital Filing
✨Know Your Audience
Before the interview, research Easy Digital Filing and understand their mission, values, and the specific role of a Marketing Specialist. Tailor your responses to show how your skills and experiences align with their goals, especially in driving engagement and conversions through email campaigns.
✨Showcase Your Creativity
Prepare examples of past email and direct mail campaigns you've executed. Highlight your creative process, from developing compelling copy to collaborating with designers. Be ready to discuss how you used A/B testing to optimise these campaigns and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires data-driven analysis, come prepared with metrics from your previous campaigns. Discuss how you monitored deliverability, list health, and compliance, and how you used performance feedback to refine your strategies. This will show your analytical mindset and ability to drive results.
✨Ask Insightful Questions
At the end of the interview, ask questions that demonstrate your interest in the company’s future plans and marketing strategies. Inquire about their current challenges in email marketing or how they measure success. This shows you're not just interested in the role but also in contributing to their growth.