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- Tasks: Create and optimise email and direct mail campaigns to boost engagement and conversions.
- Company: Join Easy Digital Filing, a dynamic FinTech SaaS company in London.
- Benefits: Competitive salary, performance bonuses, 22 days leave, and a birthday day off!
- Why this job: Make an impact in a growing company while developing your marketing skills.
- Qualifications: Proven experience in email and direct mail marketing with strong copywriting skills.
- Other info: Enjoy a positive work culture with career development opportunities.
The predicted salary is between 49000 - 65000 £ per year.
About Us: Easy Digital Filing is a dynamic FinTech SaaS company based in the City of London, serving over 151,000 small and micro UK businesses. With a solid roadmap and technology at our core, we have ambitious plans over the next five years and beyond. Our experienced founders foster a great social working environment and a focus on continual delivery. We are passionate about delivering creative, high-quality software and providing fantastic customer service.
The Role: We are seeking a results-driven Marketing Specialist to plan, execute, and optimize email and direct mail campaigns that drive engagement, conversions, and customer retention. This role blends creative execution with data-driven analysis and requires strong collaboration with all people in the company.
Key responsibilities will include:
- Formulate, and execute innovative email and Direct mail campaigns to drive conversions of prospects and target new customers.
- Develop compelling email copy and collaborate with designers on layouts and templates.
- Manage email calendars, segmentation, personalisation, and automation workflows.
- Monitor deliverability, list health, and compliance (GDPR etc).
- Conduct rigorous A/B testing to optimise design, copy and audience.
- Analyse performance feedback metrics and optimize accordingly.
- Plan and execute direct mail campaigns aligned with marketing goals.
- Coordinate with vendors on printing and fulfilment.
- Manage mailing lists targeting personalization.
- Track campaign performance; presenting to leadership team weekly & ad-hoc.
- Ensure brand consistency and messaging alignment across all mail pieces.
- Collaborate with leadership to develop campaign strategies and goals.
- Maintain accurate documentation, timelines, and reporting dashboards.
- Stay current on email and direct mail best practices, trends, and tools.
Essential Skills/Qualifications: The ideal candidate will preferably hold a degree in marketing, communications or another related field, but it’s more important to have a proven track record on delivering results. You will need to demonstrate you have strong experience delivering email and direct mail (15K monthly) campaigns, and in-depth knowledge of performance marketing, digital advertising, campaign management and digitally growing a brand. Ideally with 10 years of solid Email and Direct Mail marketing. We are looking for an individual that has exceptional copywriting and editing skills, has an analytical mindset, and a demonstrated ability to develop and execute successful marketing strategies and strong project management and organisational skills.
Nice to have:
- Experience with using CRM systems and/or marketing automation.
- A keen interest in finance, technology and software.
- Experience in SaaS or financial services marketing.
- Hands on approach.
What we offer:
- Offering a competitive salary plus a performance related bonus.
- 22 days annual leave per annum plus bank holidays.
- An additional birthday day off!
- Working schedule includes Monday to Friday from 8:30am to 5:30pm with Fridays working from home.
- Career development: We invest in training and growth opportunities to help you achieve your full potential.
- Positive work culture: A supportive, welcoming environment built on trust and collaboration.
£58,000 – £65,000 DOE up to 100% target-based bonus
Marketing Specialist: Email & Direct Mail in London employer: Easy Digital Filing
Contact Detail:
Easy Digital Filing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist: Email & Direct Mail in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and direct mail campaigns. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in driving engagement and conversions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Easy Digital Filing.
We think you need these skills to ace Marketing Specialist: Email & Direct Mail in London
Some tips for your application 🫡
Show Your Creative Side: When crafting your application, let your creativity shine through! Since we're looking for a Marketing Specialist, make sure to showcase your innovative ideas and unique approach to email and direct mail campaigns. We want to see how you can think outside the box!
Tailor Your Experience: Don’t just send a generic application! Tailor your CV and cover letter to highlight your relevant experience in email and direct mail marketing. Use specific examples that demonstrate your success in driving engagement and conversions, as this is what we’re all about.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep it professional. Use clear language and avoid jargon. But don’t be afraid to inject a bit of your personality into your writing – we appreciate authenticity and want to get to know the real you!
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed! This helps us keep everything organised and ensures your application gets to the right people. Plus, it shows you’re serious about joining our team at Easy Digital Filing!
How to prepare for a job interview at Easy Digital Filing
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful email and direct mail campaigns. Be ready to discuss specific examples where you drove engagement and conversions. This shows that you understand the role and can bring valuable insights to the table.
✨Showcase Your Copywriting Skills
Since this role requires exceptional copywriting, prepare a portfolio of your best work. Bring samples of email copy or direct mail pieces you've created. Highlight how your writing has contributed to campaign success, as this will demonstrate your fit for the position.
✨Be Data-Driven
Familiarise yourself with key performance metrics related to email and direct mail campaigns. Be prepared to discuss how you've used data to optimise campaigns in the past. This will show that you have an analytical mindset and can make informed decisions based on performance feedback.
✨Understand Compliance and Best Practices
Make sure you know the basics of GDPR and other compliance issues related to email marketing. Being able to discuss how you ensure compliance in your campaigns will set you apart as a candidate who takes these responsibilities seriously.
