Email Marketing Specialist (Creative)

Please note this is a 12 month contract role. Salary band: £30,000 - £36,000 per annum.

Eastside Co is a leading Shopify Platinum Partner Agency specialising in ecommerce website design, development, and marketing solutions. We collaborate with ambitious brands to help them scale their online presence and achieve their business goals.

We’re on the lookout for a creatively minded Email Marketing Specialist who is just as comfortable in Canva as they are in Klaviyo. You will plan and execute email strategies for a range of e-commerce brands, with a strong focus on creating scroll-stopping, on-brand email designs.

You will own campaigns and flows from idea to send. That means shaping concepts, designing emails in Canva, writing engaging copy, and making sure everything performs in inboxes.

• To plan and brief in flow and campaign strategy, segmentation and content ideas and be able to coordinate, design and execute all email marketing activity from start to end.
• Design high-quality email templates and campaign creatives in Canva, working within client brand guidelines.
• Create on-brand layouts, image treatments and simple graphics that work beautifully on desktop and mobile.
• Lead on the email marketing strategy to improve loyalty and retention, as well as drive revenue through email marketing.
• Manage the email marketing calendar in line with client objectives and overall marketing strategy.
• Improve the signup rates and list growth for all of our clients.
• Use data to inform decisions for optimising and improving email content and creative, with knowledge of best practices, benchmarks and KPIs.
• Reporting on email performance and how we deliver against specific KPIs for clients through monthly reports, recommendations, auditing accounts and strategy calls with clients.
• Confidence to lead on regular client calls with progress on workload and managing expectations, as well as offering strategy and consultancy advice.

• At least 3 years of experience working in an agency environment.
• At least 3 years of experience planning, creating and managing email marketing activities.
• At least 3 years of Email/Graphic design experience.
• Must have experience using Klaviyo for Email and SMS Marketing.
• Experience with other ESP’s and CRM platforms, such as MailChimp and Salesforce desirable.
• Ability to work across multiple clients with shifting priorities and deadlines.
• Self-starter able to schedule and prioritise monthly client work and roadmaps.
• An in-depth understanding of email marketing automation, dynamic content and personalisation.
• Strong copywriting ability, with experience producing on-brand, engaging written content for email marketing.
• Demonstrated experience working with sophisticated customer segmentation and a range of email marketing platforms.
• Proven track record of successful email marketing campaigns, driving brand and revenue growth.
• First-hand experience testing within email campaigns.
• Solid understanding of the email marketing landscape, platforms and technologies.
• Understanding of the user journey and on-boarding process.
• Data-driven with knowledge of Google Analytics and Shopify.
• Solid understanding of GDPR regulations and requirements.
• Solid understanding of sender reputation and how to build deliverability with Inbox Providers.
• Understanding of SMS and differences for UK and US markets and experience with platforms such as Klaviyo SMS and Yotpo SMS.