At a Glance
- Tasks: Lead SEO strategy and drive growth for ecommerce clients while mentoring a dynamic team.
- Company: Join Eastside Co, a top Shopify Plus agency focused on ecommerce success.
- Benefits: Enjoy competitive salary, flexible remote work, and generous holiday allowance.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Make a real impact in a growing agency and shape the future of SEO.
- Qualifications: 5+ years in SEO with strong technical skills and a passion for leadership.
The predicted salary is between 60000 - 65000 £ per year.
Eastside Co is a leading Shopify Plus agency specialising in ecommerce design, development and performance marketing. We work with ambitious brands to help them grow faster and scale their online revenue.
As the agency continues to expand its performance offering, SEO is an already key, but increasingly evolving part of how we deliver growth for clients. We are looking for an SEO Director / Head of SEO to take ownership of this channel and push it forward.
This is a senior role with real influence across the business. You will shape how SEO/GEO is delivered at Eastside Co, while still being close enough to the work to ensure quality and results. You will lead a growing team, work closely with other departments, and play a key role in client relationships. The focus is on delivering meaningful commercial impact, not just rankings or traffic. This role would suit someone who enjoys building and improving things, not just maintaining what already exists. This role is based in the UK.
Key Responsibilities
- SEO Strategy and Client Leadership
- Own SEO/GEO/AEO strategy across a portfolio of ecommerce clients
- Build clear, actionable, commercially focused and forward-looking SEO roadmaps aligned to client goals
- Act as a senior point of contact for key clients
- Ensure SEO activity is demonstrably relatable to measurable performance outcomes such as revenue and growth
- Delivery and Quality
- Stay involved in delivery where needed, particularly on complex or high-value accounts
- Oversee technical SEO, content strategy and link acquisition activity
- Ensure best practice across Shopify sites, including migrations and structural changes
- Oversee platform migrations from other technologies to Shopify, safeguarding organic visibility
- Produce clear, insight-driven monthly reports that demonstrate progress and value
- Maintain and ensure a consistently high standard of output across all work and the work of direct reports
- Team Leadership
- Lead and develop the SEO team
- Support hiring as the function grows
- Set clear expectations and create a strong performance culture
- Help individuals progress and improve their skills
- Proposition Development
- Evolve the SEO proposition for Eastside in line with market developments (particularly focused around evolving role of AI (GEO/AEO) as a channel)
- Define how SEO should be delivered for modern ecommerce brands
- Develop and implement, as well as follow processes, frameworks and ways of working
- Identify opportunities to continue to improve integration SEO with other channels such as paid media and CRO
- Keep the agency up to date with changes in search and ecommerce
- Commercial Contribution
- Support new business pitches and proposals
- Actively identify opportunities to grow existing accounts
- Contribute to revenue growth through strong performance and client relationships
- Help evolve the positioning of SEO as a core part of the agency’s offer
What We’re Looking For
- Experience
- Strong background in SEO, ideally within an agency or ecommerce environment (5+ years experience)
- Proven experience delivering organic growth for ecommerce brands
- Solid technical SEO knowledge including crawling, indexing and site structure
- Demonstrable success of delivering SEO work through automation, processes and technology adoption/development
- Good understanding of content strategy and authority building
- Experience working with Shopify is a strong advantage
- Inquisitive and Leadership and Approach
- Experience leading or mentoring others
- Comfortable switching between strategy and hands-on work
- Commercial mindset with a focus on outcomes, not just activity
- A natural problem solver who enjoys providing solutions for clients
- A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning
- Passionate about growing the knowledge of those around you
- Excellent presentation skills and strong data analysis and reporting skills
- Strong attention to detail, methodical and process orientated
- Tools and Skills
- Experience with GA4, Google Search Console, Ahrefs, SEMrush and Screaming Frog
- Working knowledge of HTML
- Able to explain SEO clearly to non-specialists
- Familiarity and experience with Shopify preferable
Why Join Eastside Co
- Opportunity to take ownership of SEO within a growing agency
- Work with ecommerce brands that are serious about scaling
- Be part of a collaborative and performance-focused team
- Flexible and fully remote working
Benefits
- Competitive salary depending on experience (up to £65k depending on experience)
- 25 days holiday plus bank holidays and a Christmas shutdown, increasing with tenure
- Private health insurance
- Company pension
- Enhanced maternity and paternity leave
- Flexible remote working
- Gym membership discount
- Paid bereavement leave
- Sick pay allowance that increases with tenure
SEO Director in Aberdeen employer: Eastside Co® (Shopify Platinum Agency)
Eastside Co is an exceptional employer, offering a dynamic and collaborative work culture that empowers employees to take ownership of their roles. As a fully remote agency, we provide flexibility alongside competitive benefits, including private health insurance and generous holiday allowances, ensuring a healthy work-life balance. With a strong focus on professional growth and the opportunity to lead a talented SEO team, you'll be at the forefront of driving meaningful impact for ambitious ecommerce brands.
Contact Details:
Eastside Co® (Shopify Platinum Agency) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land SEO Director in Aberdeen
✨Tip Number 1
Network like a pro! Reach out to your connections in the SEO and ecommerce space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or blog where you can showcase your SEO expertise. Share case studies, insights, and even your thoughts on the latest trends. This not only demonstrates your knowledge but also gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common SEO questions and scenarios. Think about how you would approach specific challenges, like improving organic traffic for an ecommerce site. The more prepared you are, the more confident you'll feel when it comes time to chat with potential employers.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who take the initiative to connect directly. Plus, it shows you're genuinely interested in joining our team at Eastside Co. So, get your application in and let’s make some SEO magic happen!
We think you need these skills to ace SEO Director in Aberdeen
Some tips for your application 🫡
Show Your SEO Passion:When you're writing your application, let your enthusiasm for SEO shine through! Share specific examples of how you've driven organic growth in the past and what excites you about the future of SEO, especially in ecommerce.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience with Shopify and any relevant tools like GA4 or SEMrush. We want to see how your skills align with our needs at Eastside Co!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, clarity is key when showcasing your expertise!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Eastside Co® (Shopify Platinum Agency)
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around technical aspects like crawling and indexing. Be ready to discuss how you've delivered organic growth for ecommerce brands in the past.
✨Showcase Your Leadership Skills
Since this role involves leading a team, be prepared to share examples of how you've mentored others or led projects. Highlight your ability to switch between strategy and hands-on work, as well as your approach to building a strong performance culture.
✨Prepare for Client Scenarios
Think about how you would handle client relationships and deliver measurable performance outcomes. Be ready to discuss specific strategies you've implemented that resulted in revenue growth, not just traffic increases.
✨Stay Updated on Trends
Familiarise yourself with the latest trends in SEO, especially regarding AI and its impact on ecommerce. Show that you're proactive about evolving SEO strategies and integrating them with other channels like paid media and CRO.
