At a Glance
- Tasks: Create eye-catching email campaigns and strategies for exciting e-commerce brands.
- Company: Join Eastside Co, a top Shopify Platinum Partner Agency.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make your mark in email marketing and help brands thrive online.
- Qualifications: 3+ years in email marketing and design, with Klaviyo experience.
- Other info: Dynamic role with a focus on creativity and client collaboration.
The predicted salary is between 30000 - 36000 £ per year.
Please note this is a 12 month contract role. Salary band: £30,000 - £36,000 per annum.
Eastside Co is a leading Shopify Platinum Partner Agency specialising in ecommerce website design, development, and marketing solutions. We collaborate with ambitious brands to help them scale their online presence and achieve their business goals.
We're on the lookout for a creatively minded Email Marketing Specialist who is just as comfortable in Canva as they are in Klaviyo. You will plan and execute email strategies for a range of e-commerce brands, with a strong focus on creating scroll-stopping, on-brand email designs. You will own campaigns and flows from idea to send, shaping concepts, designing emails in Canva, writing engaging copy, and ensuring everything performs in inboxes.
Key Responsibilities:- Plan and brief in flow and campaign strategy, segmentation and content ideas, coordinating, designing and executing all email marketing activity from start to end.
- Design high-quality email templates and campaign creatives in Canva, working within client brand guidelines.
- Create on-brand layouts, image treatments and simple graphics that work beautifully on desktop and mobile.
- Lead on the email marketing strategy to improve loyalty and retention, as well as drive revenue through email marketing.
- Manage the email marketing calendar in line with client objectives and overall marketing strategy.
- Improve the signup rates and list growth for all clients.
- Use data to inform decisions for optimising and improving email content and creative, with knowledge of best practices, benchmarks and KPIs.
- Report on email performance and how we deliver against specific KPIs for clients through monthly reports, recommendations, auditing accounts and strategy calls with clients.
- Lead on regular client calls with progress on workload and managing expectations, offering strategy and consultancy advice.
- At least 3 years of experience working in an agency environment.
- At least 3 years of experience planning, creating and managing email marketing activities.
- At least 3 years of Email/Graphic design experience.
- Must have experience using Klaviyo for Email and SMS Marketing.
- Experience with other ESPs and CRM platforms, such as MailChimp and Salesforce, desirable.
- Ability to work across multiple clients with shifting priorities and deadlines.
- Self-starter able to schedule and prioritise monthly client work and roadmaps.
- An in-depth understanding of email marketing automation, dynamic content and personalisation.
- Strong copywriting ability, with experience producing on-brand, engaging written content for email marketing.
- Demonstrated experience working with sophisticated customer segmentation and a range of email marketing platforms.
- Proven track record of successful email marketing campaigns, driving brand and revenue growth.
- First-hand experience testing within email campaigns.
- Solid understanding of the email marketing landscape, platforms and technologies.
- Understanding of the user journey and onboarding process.
- Data-driven with knowledge of Google Analytics and Shopify.
- Solid understanding of GDPR regulations and requirements.
- Solid understanding of sender reputation and how to build deliverability with Inbox Providers.
- Understanding of SMS and differences for UK and US markets, with experience using platforms such as Klaviyo SMS and Yotpo SMS.
Email Marketing Specialist (Creative) in London employer: Eastside Co (Shopify Platinum Agency)
Contact Detail:
Eastside Co (Shopify Platinum Agency) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist (Creative) in London
✨Tip Number 1
Get your portfolio ready! Showcase your best email designs and campaigns. We want to see how you can create scroll-stopping content that aligns with brand guidelines. Make sure it’s easy to navigate and highlights your creativity.
✨Tip Number 2
Network like a pro! Connect with people in the e-commerce and marketing space. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience with Klaviyo and other platforms. We want to hear how you’ve driven results through email marketing. Prepare some success stories that highlight your skills and impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative. Don’t forget to tailor your application to show how you fit the Email Marketing Specialist role perfectly!
We think you need these skills to ace Email Marketing Specialist (Creative) in London
Some tips for your application 🫡
Show Off Your Creativity: As an Email Marketing Specialist, creativity is key! Make sure your application reflects your design skills. Use Canva to create a visually appealing CV and cover letter that showcases your unique style and aligns with our brand.
Tailor Your Application: Don’t just send the same old CV everywhere. Tailor your application to highlight your experience with Klaviyo and email marketing strategies. Mention specific campaigns you've worked on and how they drove results for previous clients.
Be Data-Driven: We love numbers! Include metrics in your application that demonstrate your success in previous roles. Talk about how you’ve improved open rates, click-through rates, or revenue through your email campaigns. Show us you know your KPIs!
Apply Through Our Website: We want to hear from you! Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and get back to you quickly.
How to prepare for a job interview at Eastside Co (Shopify Platinum Agency)
✨Know Your Tools Inside Out
Make sure you’re well-versed in Klaviyo and Canva, as these are crucial for the role. Familiarise yourself with their features and functionalities so you can confidently discuss how you've used them in past projects.
✨Showcase Your Creativity
Prepare a portfolio of your best email designs and campaigns. Highlight how you’ve created engaging content that aligns with brand guidelines. Be ready to explain your design choices and the impact they had on campaign performance.
✨Understand the E-commerce Landscape
Research Eastside Co and their clients. Understand their market position and the types of brands they work with. This will help you tailor your answers and demonstrate your knowledge of e-commerce email marketing strategies.
✨Be Data-Driven
Brush up on your understanding of KPIs and how to use data to optimise email campaigns. Be prepared to discuss specific metrics you’ve tracked in previous roles and how you’ve used that data to improve performance.