At a Glance
- Tasks: Drive go-to-market success and create compelling product messaging.
- Company: Join Eastnets, a leader in B2B fintech solutions for over 35 years.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Other info: Based in London; passion for technology and compliance is essential.
- Why this job: Be part of a mission to combat financial crime while shaping market strategies.
- Qualifications: 5+ years in product marketing, preferably in fintech or regtech; strong communication skills required.
The predicted salary is between 43200 - 72000 £ per year.
Company Overview
Eastnets is a leading player in the B2B fintech industry. We are a global provider of compliance and payment solutions for the financial services sector. Our experience and expertise help ensure trust at 800 financial institutions across the world, including 11 of the top 50 banks. For more than 35 years, we’ve worked to keep the world safe and secure from financial crime. We do it by helping our partners manage risk through Sanction Screening, Transaction Monitoring, analysis, and reporting, plus market-leading consultancy and customer support.
As a Product Marketing Manager at Eastnets, you will be responsible for driving go-to-market success across our solutions. You will own product positioning, messaging, and launch strategy to ensure our value is clearly communicated to customers, analysts, and internal teams. Your work will bridge product, sales, and marketing—equipping teams with insights, content, and tools to help drive awareness, adoption, and growth.
This is a strategic role ideal for a marketer with fintech or regtech experience who can translate technical solutions into compelling narratives, backed by market intelligence and customer understanding.
Responsibilities & Duties
Go-to-Market & Positioning
Develop and execute comprehensive product marketing strategies across Eastnets’ solutions.
Define clear product messaging and positioning that differentiates us in the market.
Plan and execute go-to-market strategies for new product launches and feature releases.
Sales & Enablement
4. Create compelling marketing and sales enablement content (e.g., brochures, pitch decks, battlecards).
5. Support sales teams with training, tools, and messaging aligned to customer pain points.
6. Collaborate with product, sales, and demand gen teams to align messaging across touchpoints.
Market Research & Intelligence
7. Conduct competitive analysis and gather customer feedback to refine positioning and strategy.
8. Stay updated on market trends, regulatory shifts, and buyer behavior in fintech/regtech.
9. Translate market insights into actionable recommendations for product and marketing teams.
Content & Brand Visibility
10. Support the development of thought leadership, blogs, whitepapers, and event content.
11. Represent Eastnets at events, webinars, and analyst briefings.
12. Ensure consistency of brand tone and message across product communications.
Reporting & Feedback
13. Track KPIs to measure product marketing performance and campaign effectiveness.
14. Provide regular feedback to product and leadership teams on customer needs and market evolution.
Security & Compliance
15. Maintain the security of the information, devices, and systems that Eastnets and its personnel, customers, and partners use.
16. Protect business and customer data by safeguarding confidentiality, integrity, and availability.
17. Adhere to internal policies including the Code of Ethics, Non-Disclosure, and Security policies.
18. Participate in company-wide initiatives.
Qualifications
5+ years of experience in product marketing, ideally within fintech, regtech, or B2B SaaS.
Proven success in market research, positioning, and campaign execution.
Strong grasp of AI/ML concepts and their application in financial products is a plus.
Excellent communication, storytelling, and stakeholder management skills.
Strong writing and content development ability in English.
Ability to manage multiple projects in a fast-paced, collaborative environment.
Bachelor's degree in Marketing, Business, or a related field; relevant certifications are a plus.
Experience working with cross-functional product, engineering, and sales teams.
Passionate about technology, compliance, and financial innovation.
Based in or willing to relocate to London, United Kingdom.
- Familiarity with AI technologies and their application is a strong plus
Apply for this role and join the Eastnets family
Fill out the form, send your CV to recruitement@eastnets.com, and our recruitment team will be in touch if your skill set matches our needs.
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#J-18808-LjbffrProduct Marketing Manager in London employer: EastNets
At Eastnets, we pride ourselves on being a leading employer in the fintech sector, offering a dynamic work environment that fosters innovation and collaboration. Our London office is not only a hub for cutting-edge financial solutions but also a place where employees can thrive through continuous learning and professional development opportunities. With a strong commitment to employee well-being and a culture that values diversity and inclusion, Eastnets is an excellent choice for those looking to make a meaningful impact in the world of finance.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Familiarise yourself with Eastnets' product offerings and the fintech landscape. Understanding their solutions and how they differentiate from competitors will help you articulate your insights during interviews.
✨Tip Number 2
Network with professionals in the fintech and regtech sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends, which can be beneficial for your discussions with Eastnets.
✨Tip Number 3
Prepare to discuss your experience with go-to-market strategies and how you've successfully positioned products in the past. Be ready to share specific examples that demonstrate your ability to drive awareness and adoption.
✨Tip Number 4
Showcase your understanding of AI/ML concepts and their relevance in financial products. Being able to speak knowledgeably about these technologies will set you apart as a candidate who is aligned with Eastnets' innovative approach.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Understand the Role:Before you start writing your application, make sure you fully understand the responsibilities and qualifications required for the Product Marketing Manager position at Eastnets. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV:Your CV should clearly showcase your 5+ years of experience in product marketing, particularly within fintech or regtech. Highlight specific achievements in market research, positioning, and campaign execution that demonstrate your ability to drive go-to-market success.
Write a Strong Cover Letter:In your cover letter, express your passion for technology and financial innovation. Use storytelling to convey how your background and skills make you the ideal candidate for this strategic role. Be sure to mention your familiarity with AI/ML concepts as it’s a plus for this position.
Showcase Your Communication Skills:Since excellent communication is key for this role, ensure that your application is well-written and free of errors. Use clear and concise language to convey your ideas, and consider including examples of your content development abilities, such as blogs or whitepapers you've created.
How to prepare for a job interview at EastNets
✨Understand the Fintech Landscape
Make sure you have a solid grasp of the fintech and regtech industries. Familiarise yourself with current trends, key players, and regulatory changes that could impact Eastnets. This knowledge will help you demonstrate your expertise and show how you can contribute to their success.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, your ability to translate complex technical solutions into compelling narratives is crucial. Prepare examples of how you've successfully communicated product value in previous roles, and be ready to discuss your approach to messaging and positioning.
✨Prepare for Cross-Functional Collaboration
Eastnets values collaboration across product, sales, and marketing teams. Be prepared to discuss your experience working with cross-functional teams and how you’ve aligned messaging and strategies to drive awareness and adoption of products.
✨Demonstrate Your Analytical Skills
Highlight your experience with market research and competitive analysis. Be ready to discuss how you've used data to inform product positioning and marketing strategies, as well as how you track KPIs to measure campaign effectiveness.
