At a Glance
- Tasks: Lead exciting marketing campaigns for our online casino and collaborate with creative teams.
- Company: Join a dynamic iGaming company passionate about gaming and innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Be part of a vibrant team that values creativity and collaboration.
- Why this job: Make an impact in the gaming industry while working with cutting-edge technology.
- Qualifications: Experience in online casino management and strong analytical skills required.
The predicted salary is between 50000 - 70000 € per year.
Key Responsibilities
- Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.
- Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.
- Manage the day-to-day operations of the online casino platform.
- Work with game providers to launch new content and ensure a competitive product offering.
- Monitor game performance, promotions, and player engagement to optimise revenue.
- Assist in planning and executing casino promotions and campaigns.
- Ensure compliance with UKGC regulations and responsible gaming policies.
- Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.
- Analyse data to identify trends, opportunities, and areas for improvement.
- Report on campaign performance, always using data and come with KPI performance - activity, turnover, bonus costs, revenue, ROI & overall product performance.
- Take an active interest in compliance and regulation, always understanding how it affects customers and campaigns.
- Present ideas for original content and bespoke games.
- Managing the exclusive roadmap, ensuring strong content all year round.
- Understanding which games, mechanics, features, and themes work well in certain markets while providing feedback and suggestions internally.
- Offering game suggestions for marketing activities, ensuring the right games are provided to our players at the right time.
- Compiling game benchmark statistics from key suppliers and our own internal data to review game performance and share insight with internal stakeholders.
Requirements
- Proven experience in an online Casino Manager role or similar within the iGaming industry.
- Experience with CRM tools.
- Strong understanding of online casino games, player behaviour, and market trends.
- Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.
- Data-driven and detail-orientated with good analytical and problem-solving skills.
- Excellent communication, organizational, teamwork and interpersonal skills.
- Passion for the gaming industry and a proactive, results-driven attitude.
- Knowledge of iGaming providers and aggregators, what content they offer, and where.
- Competence in using Microsoft Office applications, including Excel, PowerPoint and Word.
- Experienced with Xtremepush.
- High attention to detail.
CasinoMarketingLead in Uckfield employer: Eastbourne DigiFest
As a leading player in the iGaming industry, we pride ourselves on fostering a dynamic and inclusive work environment that encourages creativity and collaboration. Our Casino Marketing Lead role offers not only competitive remuneration but also opportunities for professional growth through continuous learning and development. Located in a vibrant city, our team enjoys a culture that values innovation, compliance, and a passion for gaming, making it an exciting place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land CasinoMarketingLead in Uckfield
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that might just land you that Casino Marketing Lead role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in online casino management. Highlight your data-driven decisions and how they improved player engagement or revenue – this will make you stand out!
✨Tip Number 3
Be proactive! If you see a job opening on our website, don’t just apply – follow up with a message expressing your enthusiasm. This shows initiative and can help you stay top of mind for hiring managers.
✨Tip Number 4
Stay updated on industry trends! Read up on the latest in iGaming, compliance, and player behaviour. Being knowledgeable about current market trends will not only help in interviews but also show your passion for the gaming industry.
We think you need these skills to ace CasinoMarketingLead in Uckfield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your previous roles in the iGaming industry and any relevant CRM tools you've used. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the gaming industry and how your experience aligns with our needs. Don’t forget to mention specific campaigns or projects you've worked on that relate to the role.
Show Off Your Data Skills:Since this role is all about optimising revenue and analysing performance, make sure to showcase your analytical skills. Include examples of how you've used data to drive decisions in past roles. We love a good data story!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy and ensures your application lands right where it needs to be. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Eastbourne DigiFest
✨Know Your Games
Make sure you brush up on your knowledge of online casino games and the latest trends in the iGaming industry. Be ready to discuss which games are performing well and why, as this shows your passion and understanding of the market.
✨Data is Your Best Friend
Since the role is data-driven, come prepared with examples of how you've used data to optimise campaigns or improve player engagement in the past. Highlight specific KPIs you've worked with and be ready to discuss how you can apply that experience to enhance performance.
✨Collaboration is Key
This position requires working closely with various teams. Think of examples where you've successfully collaborated with others, whether in marketing, design, or compliance. Show that you can communicate effectively and contribute to cross-functional initiatives.
✨Stay Compliant and Responsible
Familiarise yourself with UKGC regulations and responsible gaming policies. Be prepared to discuss how you would ensure compliance in your campaigns and how it impacts player experience. This will demonstrate your diligence and thoroughness in managing operations.
