At a Glance
- Tasks: Lead innovative marketing campaigns and shape brand strategies across various platforms.
- Company: Fast-growing hygiene brand making waves in the FMCG world.
- Benefits: Hybrid working, private healthcare, 25 days annual leave, and staff discounts.
- Other info: Collaborate closely with a dynamic founder and enjoy product testing sessions.
- Why this job: Join a scaling brand where your ideas truly matter and make a real impact.
- Qualifications: 3+ years in marketing, strong skills in Klaviyo and Shopify, and a passion for brand building.
The predicted salary is between 35000 - 45000 € per year.
FreshWipes is a fast-growing, purpose‑led hygiene brand making waves in the FMCG world. Our rinse‑free, biodegradable wipes and wash‑free body care products are helping thousands stay fresh and confident, no shower required. We’ve been featured in the Daily Mail, stocked online with Superdrug, secured nationwide pharmacy and hospital shop distribution AND we have just signed with a major retailer.
The role involves planning, creating, analysing and evolving campaigns across DTC, retail and beyond. Your fingerprints will be on every touchpoint of our brand, from the shelves of WHSmith to inboxes and Instagram.
Strategy & Insight- Shape brand positioning, tone, and go-to‑market strategies as we expand into retail.
- Turn consumer and market insights into smart marketing moves.
- Lead the charge on new product launches and innovation rollouts.
- Track competitors, trends and industry shifts to keep us ahead of the game.
- Own Klaviyo: flows, campaigns, A/B testing, reporting.
- Manage our Shopify site: merchandising, apps, CRO, pop‑ups, and bundles.
- Collaborate with our web team to improve UX and keep everything looking sharp and on‑brand.
- Plan and deliver newsletter campaigns, supporting sales and storytelling with every send.
- Design and brief creative assets in Canva (or with freelance designers).
- Write engaging product descriptions, landing page copy and POS material.
- Bring brand stories to life across digital, retail and PR.
- Brief and collaborate with our social team to keep content fresh, aligned, and strategic.
- Plan and create POS for stores.
- Support our sales team with trade marketing materials and launch kits.
- Liaise with retailers on brand visibility, shopper marketing and seasonal activations.
- Help manage press, TV, and radio campaigns from creative to airtime.
- Own the marketing budget and track campaign ROI.
- Regularly report on key metrics and recommend adjustments based on performance and testing.
- Work closely with our founder.
- Liaise with sales, operations, product development and customer service.
- Manage agencies and freelancers with confidence.
- 3 years + marketing experience in FMCG, Health or beauty.
- Proven Klaviyo skills.
- Strong Shopify experience.
- Solid experience creating or managing campaigns across press, radio or TV.
- Canva confidence and a great eye for design.
- Experience managing agencies, budgets and freelancers.
- Analytical, proactive and a passion for building brands with purpose.
- Hybrid working – flexibility to work from home after successful training.
- Private Health care.
- 25 days Annual Leave + Bank holidays.
- The chance to grow with a scaling brand that’s making a real impact.
- A seat at the table to shape our future.
- Staff discount, free wipes, and product testing sessions.
If you’re looking to join a genuinely exciting, scaling business where your opinions truly matter, this could be the opportunity for you. We’re seeking a skilled marketer with experience in Shopify, Canva and Klaviyo ideally within the Health, Beauty or FMCG space.
MarketingManager in Eastbourne employer: Eastbourne DigiFest
At FreshWipes, we pride ourselves on being a purpose-led hygiene brand that not only values innovation but also fosters a collaborative and dynamic work environment. With hybrid working options in Eastbourne, generous annual leave, private healthcare, and opportunities for personal growth, we empower our employees to make a real impact while enjoying a supportive culture that celebrates creativity and fresh ideas. Join us and be part of a scaling brand where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land MarketingManager in Eastbourne
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those involving Klaviyo and Shopify. This will give you an edge when chatting with hiring managers and show them exactly what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research FreshWipes thoroughly, understand their brand values, and think about how your experience aligns with their goals. Be ready to discuss specific examples of your past work that relate to the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at FreshWipes.
We think you need these skills to ace MarketingManager in Eastbourne
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and the FMCG sector shine through. We want to see that you’re genuinely excited about the role and our brand!
Tailor Your CV:Make sure your CV is tailored to highlight your relevant experience in marketing, especially with Klaviyo and Shopify. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for FreshWipes. Share specific examples of your past successes and how they relate to the role. Keep it engaging and personal!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Eastbourne DigiFest
✨Know Your Stuff
Before the interview, dive deep into FreshWipes' products and their unique selling points. Familiarise yourself with their recent campaigns and any press coverage. This will not only show your enthusiasm but also help you discuss how your skills can directly contribute to their marketing goals.
✨Showcase Your Experience
Be ready to share specific examples of your past marketing successes, especially in FMCG or health and beauty. Highlight your experience with Klaviyo and Shopify, and prepare to discuss how you've used data to drive marketing decisions. Concrete examples will make your claims more credible.
✨Get Creative
Since the role involves creative content creation, think of a few ideas for campaigns or product launches that could work for FreshWipes. Bring these ideas to the table during your interview to demonstrate your proactive approach and creativity. It’ll show them you’re already thinking about how to add value.
✨Ask Smart Questions
Prepare thoughtful questions that reflect your understanding of the brand and its market. Inquire about their future product launches or how they measure campaign success. This not only shows your interest but also gives you insight into their strategic direction and how you can fit into it.
