At a Glance
- Tasks: Lead and shape the future of our coaching business across multiple sites.
- Company: Join East Yorkshire Buses, part of the Go-Ahead Group, making a difference in communities.
- Benefits: Competitive salary, development opportunities, and a supportive leadership team.
- Other info: Inclusive workplace welcoming candidates from all backgrounds.
- Why this job: Drive growth and operational excellence while leading a diverse coaching operation.
- Qualifications: Proven leadership experience in operations and strong commercial acumen required.
The predicted salary is between 60000 - 80000 £ per year.
Location: Multi-site (East Yorkshire & wider region)
Full-time, permanent
Lead, grow and shape the future of our coaching business. At East Yorkshire Buses, part of the Go-Ahead Group, we’re proud to deliver high-quality, reliable transport services that connect communities and support local economies. We’re now looking for a Head of Coaching / Area General Manager to lead our Coaching Division – a senior leadership role with responsibility for six coaching businesses across the region. This is an exciting opportunity to take full ownership of a growing operation, driving commercial performance, operational excellence and a strong people-focused culture.
About the role:
Reporting to the Managing Director, this role provides strategic and operational leadership across the coaching division, ensuring high standards of safety, service delivery, and performance. You will lead a team of General Managers, working across multiple sites to:
- Deliver sustainable growth
- Drive operational efficiency
- Create a consistent, high-quality customer experience
What you’ll be responsible for:
- Leading and developing a multi-site coaching operation across six business units
- Driving commercial performance, including revenue growth, margin delivery, and cost control
- Ensuring safe, compliant, and efficient operations across all locations
- Building capability and accountability within site leadership teams
- Identifying and delivering growth opportunities, including contracts, private hire, and partnerships
- Overseeing fleet utilisation, resource planning and operational delivery
- Leading employee engagement, communication and culture across dispersed teams
- Acting as a senior representative with clients, stakeholders, and local authorities
What we’re looking for:
This role will suit an experienced leader with a strong track record in operational leadership and commercial performance. You will bring:
- Proven experience leading regional or operations across more than one site
- Strong commercial and financial acumen
- Ability to balance strategic thinking with hands-on delivery
- Experience developing high-performing teams
- Confidence managing stakeholders and external partners
Experience:
- Experience in the coach sector
- Significant experience in an operational leadership role
- Experience managing budgets, performance and growth
- Strong people leadership experience across dispersed teams
- Knowledge of regulatory and compliance requirements (e.g. PSV operations)
- CPC qualification (or willingness to work towards)
Why join us?
- Be part of a business that makes a real difference to communities
- Lead a diverse and growing coaching operation
- Join a supportive and ambitious senior leadership team
- Opportunity to shape the future of the division and drive growth
- Access to development opportunities across the Go-Ahead Group
Our commitment to inclusion:
At East Yorkshire Buses, we are committed to creating an inclusive workplace where everyone feels valued and supported. We welcome applications from candidates of all backgrounds and experiences.
Apply now:
If you’re ready to take on a senior leadership role where you can make a real impact, we’d love to hear from you.
Area General Manager (Coaching Division) in Warrington employer: East Yorkshire Buses
At East Yorkshire Buses, part of the Go-Ahead Group, we pride ourselves on being an excellent employer that values community impact and employee development. Our supportive work culture fosters collaboration and innovation, providing ample opportunities for professional growth within a diverse coaching operation. Join us to lead a team that is dedicated to delivering high-quality transport services while enjoying the benefits of a dynamic and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Area General Manager (Coaching Division) in Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the coaching sector and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Prepare for those interviews by researching the company and its culture. Understand their values and how they align with your leadership style. This will help you showcase how you can drive operational excellence and foster a people-focused culture.
✨Tip Number 3
Don’t just wait for job postings! Be proactive and reach out directly to companies you admire, like East Yorkshire Buses. Express your interest in potential roles and share how your experience can contribute to their coaching division.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple gesture that shows your appreciation and keeps you top of mind. Plus, it’s a great opportunity to reiterate your enthusiasm for leading their coaching operation!
We think you need these skills to ace Area General Manager (Coaching Division) in Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your operational leadership experience and any achievements in driving commercial performance, as these are key for us.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re the perfect fit for the Head of Coaching role. Share specific examples of how you've led teams and improved operations in previous roles, showing us your passion for coaching.
Showcase Your People Skills:Since this role involves leading diverse teams, make sure to emphasise your people leadership experience. Talk about how you've engaged and developed teams in the past, as we value a strong people-focused culture.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at East Yorkshire Buses
✨Know Your Numbers
As an Area General Manager, you'll need to demonstrate strong commercial acumen. Brush up on key financial metrics related to operational performance, revenue growth, and cost control. Be ready to discuss how you've driven these in previous roles.
✨Showcase Your Leadership Style
This role requires leading multiple teams across various sites. Prepare examples of how you've developed high-performing teams and fostered a positive culture. Think about specific challenges you've faced and how you overcame them while keeping your team engaged.
✨Understand the Coaching Sector
Familiarise yourself with the latest trends and challenges in the coaching industry. Be prepared to discuss how you can leverage this knowledge to drive growth and operational efficiency in the division. Showing that you're up-to-date will impress the interviewers.
✨Engage with Stakeholders
You'll be acting as a senior representative with clients and local authorities. Prepare to talk about your experience managing stakeholders and building partnerships. Highlight any successful collaborations that have led to growth or improved service delivery.
