At a Glance
- Tasks: Lead and shape the future of our coaching business across multiple sites.
- Company: Join East Yorkshire Buses, part of the Go-Ahead Group, making a difference in communities.
- Benefits: Competitive salary, development opportunities, and a supportive leadership team.
- Other info: Inclusive workplace welcoming candidates from all backgrounds.
- Why this job: Drive growth and operational excellence while leading a diverse coaching operation.
- Qualifications: Proven leadership experience in operations and strong commercial acumen required.
The predicted salary is between 60000 - 80000 £ per year.
Location: Multi-site (East Yorkshire & wider region)
Full-time, permanent
Lead, grow and shape the future of our coaching business.
At East Yorkshire Buses, part of the Go-Ahead Group, we’re proud to deliver high-quality, reliable transport services that connect communities and support local economies. We’re now looking for a Head of Coaching / Area General Manager to lead our Coaching Division – a senior leadership role with responsibility for six coaching businesses across the region. This is an exciting opportunity to take full ownership of a growing operation, driving commercial performance, operational excellence and a strong people-focused culture.
About the role
Reporting to the Managing Director, this role provides strategic and operational leadership across the coaching division, ensuring high standards of safety, service delivery, and performance. You will lead a team of General Managers, working across multiple sites to:
- Deliver sustainable growth
- Drive operational efficiency
- Create a consistent, high-quality customer experience
What you’ll be responsible for
- Leading and developing a multi-site coaching operation across six business units
- Driving commercial performance, including revenue growth, margin delivery, and cost control
- Ensuring safe, compliant, and efficient operations across all locations
- Building capability and accountability within site leadership teams
- Identifying and delivering growth opportunities, including contracts, private hire, and partnerships
- Overseeing fleet utilisation, resource planning and operational delivery
- Leading employee engagement, communication and culture across dispersed teams
- Acting as a senior representative with clients, stakeholders, and local authorities
What we’re looking for
This role will suit an experienced leader with a strong track record in operational leadership and commercial performance. You will bring:
- Proven experience leading regional or operations across more than one site
- Strong commercial and financial acumen
- Ability to balance strategic thinking with hands-on delivery
- Experience developing high-performing teams
- Confidence managing stakeholders and external partners
Experience:
- Experience in the coach sector
- Significant experience in an operational leadership role
- Experience managing budgets, performance and growth
- Strong people leadership experience across dispersed teams
- Knowledge of regulatory and compliance requirements (e.g. PSV operations)
- CPC qualification (or willingness to work towards)
Why join us?
- Be part of a business that makes a real difference to communities
- Lead a diverse and growing coaching operation
- Join a supportive and ambitious senior leadership team
- Opportunity to shape the future of the division and drive growth
- Access to development opportunities across the Go-Ahead Group
Our commitment to inclusion
At East Yorkshire Buses, we are committed to creating an inclusive workplace where everyone feels valued and supported. We welcome applications from candidates of all backgrounds and experiences.
Apply now
If you’re ready to take on a senior leadership role where you can make a real impact, we’d love to hear from you.
Area General Manager (Coaching Division) in Bradford employer: East Yorkshire Buses
At East Yorkshire Buses, part of the Go-Ahead Group, we pride ourselves on being an excellent employer that values community impact and employee development. As the Area General Manager for our Coaching Division, you will lead a dynamic team across multiple sites, fostering a culture of operational excellence and inclusivity while driving growth and performance. With access to extensive development opportunities and a supportive leadership team, this role offers a unique chance to shape the future of our coaching operations in a vibrant region.
StudySmarter Expert Advice🤫
We think this is how you could land Area General Manager (Coaching Division) in Bradford
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Showcase Your Leadership Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in leading teams and driving performance. Share specific examples of how you've turned challenges into opportunities. We want to see that you can lead with confidence!
✨Research the Company
Before any interview, do your homework on East Yorkshire Buses and the Go-Ahead Group. Understand their values, recent news, and their coaching division's goals. This will show that you’re genuinely interested and ready to contribute to their mission.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really keen on joining our team at East Yorkshire Buses.
We think you need these skills to ace Area General Manager (Coaching Division) in Bradford
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in operational leadership and commercial performance. We want to see how your skills align with the role of Area General Manager, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Style:In your application, let us know about your approach to leading teams across multiple sites. Share examples of how you've developed high-performing teams and fostered a strong culture, as this is key for the Head of Coaching role.
Highlight Relevant Experience:Don’t forget to mention any specific experience you have in the coach sector or managing budgets and performance. We’re looking for someone who understands the ins and outs of the industry, so make it clear how your background fits the bill.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it’s super easy to do!
How to prepare for a job interview at East Yorkshire Buses
✨Know Your Numbers
As a candidate for the Area General Manager role, you should be prepared to discuss key financial metrics and operational performance indicators. Brush up on your commercial acumen and be ready to share examples of how you've driven revenue growth and managed budgets in previous roles.
✨Showcase Your Leadership Style
This position requires strong people leadership skills, so think about how you can demonstrate your ability to develop high-performing teams. Prepare anecdotes that highlight your experience in leading diverse teams and fostering a positive culture across multiple sites.
✨Understand the Coaching Sector
Make sure you have a solid grasp of the coach sector and its regulatory requirements. Familiarise yourself with PSV operations and any recent changes in compliance standards. This knowledge will show your commitment to the industry and your readiness to take on the challenges of the role.
✨Engage with Stakeholders
Since you'll be acting as a senior representative with clients and local authorities, practice how you would approach stakeholder management. Think about your communication strategies and how you can build relationships that drive growth opportunities for the coaching division.
