At a Glance
- Tasks: Lead and shape the future of our coaching business across multiple sites.
- Company: Join East Yorkshire Buses, part of the Go-Ahead Group, making a difference in communities.
- Benefits: Competitive salary, development opportunities, and a supportive leadership team.
- Other info: Inclusive workplace welcoming candidates from all backgrounds.
- Why this job: Drive growth and operational excellence in a diverse coaching operation.
- Qualifications: Proven leadership experience in operations and strong commercial acumen required.
The predicted salary is between 60000 - 80000 £ per year.
Location: Multi-site (East Yorkshire & wider region)
Full-time, permanent
Lead, grow and shape the future of our coaching business at East Yorkshire Buses, part of the Go-Ahead Group. We’re proud to deliver high-quality, reliable transport services that connect communities and support local economies.
This is an exciting opportunity to take full ownership of a growing operation, driving commercial performance, operational excellence and a strong people-focused culture.
About the role
Reporting to the Managing Director, this role provides strategic and operational leadership across the coaching division, ensuring high standards of safety, service delivery, and performance. You will lead a team of General Managers, working across multiple sites to:
- Deliver sustainable growth
- Drive operational efficiency
- Create a consistent, high-quality customer experience
What you’ll be responsible for
- Leading and developing a multi-site coaching operation across six business units
- Driving commercial performance, including revenue growth, margin delivery, and cost control
- Ensuring safe, compliant, and efficient operations across all locations
- Building capability and accountability within site leadership teams
- Identifying and delivering growth opportunities, including contracts, private hire, and partnerships
- Overseeing fleet utilisation, resource planning and operational delivery
- Leading employee engagement, communication and culture across dispersed teams
- Acting as a senior representative with clients, stakeholders, and local authorities
What we’re looking for
This role will suit an experienced leader with a strong track record in operational leadership and commercial performance. You will bring:
- Proven experience leading regional or operations across more than one site
- Strong commercial and financial acumen
- Ability to balance strategic thinking with hands-on delivery
- Experience developing high-performing teams
- Confidence managing stakeholders and external partners
Experience:
- Experience in the coach sector
- Significant experience in an operational leadership role
- Experience managing budgets, performance and growth
- Strong people leadership experience across dispersed teams
- Knowledge of regulatory and compliance requirements (e.g. PSV operations)
- CPC qualification (or willingness to work towards)
Why join us?
- Be part of a business that makes a real difference to communities
- Lead a diverse and growing coaching operation
- Join a supportive and ambitious senior leadership team
- Opportunity to shape the future of the division and drive growth
- Access to development opportunities across the Go-Ahead Group
Our commitment to inclusion
At East Yorkshire Buses, we are committed to creating an inclusive workplace where everyone feels valued and supported. We welcome applications from candidates of all backgrounds and experiences.
Apply now
If you’re ready to take on a senior leadership role where you can make a real impact, we’d love to hear from you.
Area General Manager (Coaching Division) in Birmingham employer: East Yorkshire Buses
At East Yorkshire Buses, part of the Go-Ahead Group, we pride ourselves on being an excellent employer that values community impact and employee development. As the Area General Manager for our Coaching Division, you will lead a dynamic team across multiple sites, fostering a culture of operational excellence and inclusivity while driving growth and performance. With access to extensive development opportunities and a supportive leadership team, this role offers a unique chance to shape the future of our coaching operations in a vibrant region.
StudySmarter Expert Advice🤫
We think this is how you could land Area General Manager (Coaching Division) in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the coaching sector or those who work at East Yorkshire Buses. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Show us how your leadership style aligns with our commitment to community and operational excellence. We love candidates who can demonstrate a genuine passion for what we do!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you note to express your appreciation. It keeps you on our radar and shows us you’re genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re proactive and serious about joining our team at East Yorkshire Buses.
We think you need these skills to ace Area General Manager (Coaching Division) in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in operational leadership and commercial performance. We want to see how your skills align with the specific needs of our Coaching Division.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use numbers and examples to demonstrate how you've driven growth or improved efficiency in previous roles. This helps us see the impact you can bring to our team.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can lead with a people-focused culture, so don’t hesitate to share your leadership style and how you engage with teams.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This ensures your application gets to the right people and shows us you're serious about joining our team at East Yorkshire Buses.
How to prepare for a job interview at East Yorkshire Buses
✨Know Your Numbers
As a candidate for the Area General Manager role, you should be prepared to discuss key financial metrics and operational performance indicators. Brush up on your commercial acumen and be ready to share examples of how you've driven revenue growth and managed budgets in previous roles.
✨Showcase Your Leadership Style
This position requires strong people leadership skills, so think about how you can demonstrate your ability to develop high-performing teams. Prepare anecdotes that highlight your experience in leading diverse teams and fostering a positive culture across multiple sites.
✨Understand the Coaching Sector
Familiarise yourself with the current trends and challenges in the coaching industry. Be ready to discuss how you would approach operational efficiency and customer experience in this context, as well as any relevant regulatory knowledge you possess.
✨Engage with Stakeholders
Since you'll be acting as a senior representative with clients and local authorities, practice articulating your stakeholder management strategies. Think about how you can build relationships and communicate effectively with various partners to drive growth opportunities.
