Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead initiatives to grow the East Midlands' visitor economy by £1bn through strategic partnerships.
- Company: Join EMCCA, the UK's first mayor-led combined county authority, driving regional growth.
- Benefits: Competitive salary, professional development, and a chance to shape the future of the region.
- Why this job: Make a real impact on the East Midlands as a high-quality destination for visitors.
- Qualifications: Degree or equivalent experience with significant leadership in the visitor economy.
- Other info: Dynamic role with visibility across the region and opportunities for collaboration.
The predicted salary is between 43200 - 72000 £ per year.
An influential senior leadership role with responsibility for helping to deliver ambitious plans to grow our visitor economy by £1bn.
Welcome to EMCCA. The East Midlands has huge potential. As the UK’s first mayor-led combined county authority, EMCCA will unlock it - bringing devolved powers over transport, housing, skills and adult education, economic growth and net zero. We’re here to make the region better connected, better funded and better prepared for a future of opportunity. By shaping strategies and building partnerships, we will maximise the impact of billions of pounds of investment; putting the East Midlands firmly on the map as a place to live, work and thrive.
This senior leadership role will have region-wide visibility and influence in the delivery of ambitious strategic plans to sustainably grow our visitor economy. This sector is a mayoral priority and core to our growth plan.
Working closely with the Director of Culture, Visitor Economy & Sport, you will lead the development of Visit East Midlands – Regional Visitor Economy Partnership, providing clear leadership and robust governance. You will help turn our plans into real growth, driving delivery through aligned investment, policy, and partnership activity with key organisations including local visitor economy partnerships (LVEP’s).
Your remit in the development of Visit East Midlands will include the shaping and influencing of decisions across infrastructure, events, skills, transport, and place. You will bring together LVEPs and senior public and private-sector leaders, and broker effective collaboration across local authorities, destination organisations, cultural institutions, major attractions, transport operators, and national bodies.
The role will represent the East Midlands to central government, arm’s-length bodies, national agencies, and international partners; develop an investable and market-ready visitor economy pipeline; and champion the region as a distinctive, high-quality destination for domestic and international visitors.
Your profile:
- A degree or equivalent level of experience
- Significant leadership experience in the visitor economy or related field
- A proven track record of strategic and analytical thinking to develop effective responses to opportunities and challenges
- Knowledge of the sector and aligned industries in the EMCCA region, at national and local level
- Detailed knowledge of key issues and influences affecting the services allocated to this post
- Knowledge of some or all of visitor economy policy and landscape at national and local level
- Proven ability to lead, motivate and develop a high performing team through periods of growth and change
- Proven ability to build effective collaborative relationships with a range of stakeholders to achieve positive outcomes
- Knowledge of the broader public policy environment and government strategies (e.g. devolution, economic policy, funding regimes) that impact the combined authority
For more details on EMCCA including our rewards and benefits, please visit: https://eastmidscareers.co.uk
Closing date: 9th February
NB - this is a politically restricted post as designated under the LGHA and any subsequent amendment and you may not have any active political role either in or outside of work.
Office location – all roles are based at NGEC, Saltergate, Chesterfield, S40 1UT unless stated otherwise.
Head of Visitor Economy employer: EAST MIDLANDS COMBINED COUNTY AUTHORITY
Contact Detail:
EAST MIDLANDS COMBINED COUNTY AUTHORITY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Visitor Economy
✨Tip Number 1
Network like a pro! Get out there and connect with people in the visitor economy sector. Attend events, join relevant groups, and don’t be shy about reaching out to industry leaders on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show your passion for the East Midlands! When you get the chance to chat with potential employers, make sure to express your enthusiasm for the region and its visitor economy. Share ideas on how you can contribute to its growth and development – they’ll love your energy!
✨Tip Number 3
Prepare for interviews by researching the latest trends in the visitor economy. Know what’s happening in the East Midlands and be ready to discuss how you can help shape strategies and partnerships. This will show you’re not just another candidate; you’re the right fit!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge. Plus, it shows you’re serious about joining us in making the East Midlands a top destination for visitors.
We think you need these skills to ace Head of Visitor Economy
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who we are at EMCCA. Tailor your application to reflect our mission and values, showing how your experience aligns with our goals for the visitor economy.
Be Specific and Relevant: When detailing your experience, focus on specific achievements that relate to the visitor economy. Use concrete examples to demonstrate your leadership skills and strategic thinking, making it clear how you can contribute to our ambitious plans.
Showcase Collaboration Skills: We value teamwork and collaboration. Highlight instances where you've successfully worked with diverse stakeholders, as this role involves building partnerships across various sectors. Show us how you can bring people together for a common goal.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, you’ll find all the info you need about the position there!
How to prepare for a job interview at EAST MIDLANDS COMBINED COUNTY AUTHORITY
✨Know Your Stuff
Make sure you have a solid understanding of the visitor economy and the specific challenges and opportunities in the East Midlands. Brush up on local policies, key stakeholders, and recent developments in the sector. This will show that you're not just interested in the role but are genuinely invested in the region's growth.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in driving strategic initiatives. Think about times when you've successfully led teams through change or collaborated with various stakeholders. Be ready to discuss how you can motivate and develop a high-performing team in this role.
✨Build Connections
Since this role involves working with a range of partners, think about how you can demonstrate your ability to build effective relationships. Have anecdotes ready that showcase your collaborative approach and how you've brokered partnerships in the past. This will be crucial for driving the visitor economy forward.
✨Be Visionary
Articulate your vision for the visitor economy in the East Midlands. Consider how you would shape strategies and influence decisions across various sectors. Showing that you can think strategically and have a clear plan for the future will set you apart from other candidates.
